Review
"Buy it. -- Life Insurance Magazine
"Every video store owner should have this book." -- Patricia Bodner, Warner Home Video
"John Crane Vita demonstrates his knowledge in all aspects of public relations. He is a results-oriented, pr expert." -- W. Clement Stone, founder of the Aon Corporation
"John Crane Vita is a brilliant pr strategist and his book is a must-read." -- Tom Corcoran, National Restaurant Association
"Outstanding. Effective, do-it-yourself public relations for entrepreneurs that's uncomplicated, positive and results-oriented." -- Bradford Williams, Ketchum Communications
"Solid, nuts-and-bolts that can help some pr people themselves." -- Clifford Terry, Chicago Tribune
"The equivalent of $10,000 of publicity." -- Small Business Magazine
"Every video store owner should have this book." -- Patricia Bodner, Warner Home Video
"John Crane Vita demonstrates his knowledge in all aspects of public relations. He is a results-oriented, pr expert." -- W. Clement Stone, founder of the Aon Corporation
"John Crane Vita is a brilliant pr strategist and his book is a must-read." -- Tom Corcoran, National Restaurant Association
"Outstanding. Effective, do-it-yourself public relations for entrepreneurs that's uncomplicated, positive and results-oriented." -- Bradford Williams, Ketchum Communications
"Solid, nuts-and-bolts that can help some pr people themselves." -- Clifford Terry, Chicago Tribune
"The equivalent of $10,000 of publicity." -- Small Business Magazine
About the Author
And theres no one better to show you how than John Crane Vita. A former CBS-TV Newsman, his clients have included the City of Chicago and W. Clement Stone, founder of the $6 billion Aon Corporation. Vita has also supervised worldwide media relations for accounting giant Arthur Andersen, and his work has taken him from a White House Oval Office presentation to dinner at the home of Michael Jackson.
