2,001 Winning Ads for Real Estate [Paperback]

Steve Kennedy (Author), Deborah Johnson (Author)

Book Description

Publication Date: November 1995

The most complete volume of real estate classified ads ever written! Cover to cover, this is easy-to-use reference is jam-packed with 2,001 winning ads for just about any listing you'll ever have. From condos to mansions and everything in between.

What's more, each chapter is broken down by location, size, terms, style and special features. Includes a complete listing of dozens of useful "ad tips' and a list of hundreds of words and phrases to help you describe even the most difficult properties in just the right way. The new 3rd edition has been fully updated to meet HUD's Part 109-Fair Housing Advertising Guidelines.

Editorial Reviews

From the Back Cover

This book is perhaps the most complete volume of real estate classified ads ever written! Cover to cover, this is easy-to-use reference is jam-packed with 2,001 classified ads for just about any listing you'll ever have.

Organized for quick reference, inside you'll find separate chapters on:

Low-Price, Mid-Range and Prestige Homes

Farms, Ranches and Horse Properties

Condominiums and Town Homes

Mobile Homes

Vacation Homes and Time-Shares

Investment Properties

And then for added ease, each chapter is further broken down into sub-sections such as Location, Size, Terms, Style, and Special Features. In addition, you get a complete listing of over 400 useful words and phrases for describing difficult properties in just the right way.

Plus, the all new 3rd Edition has been completely updated with and includes the FHA Real Estate Advertising Guidelines (Section 109). Any real estate professional who's faced with rewriting the same old worn-out classified ads will find 2,001 Winning Ads For Real Estate an invaluable reference source.

About the Author

Steve Kennedy is a California real estate broker and trainer. A member of the Real Estate Educators Association, he is the author of eight other books on real estate including How To Farm Successfully By Phone and How To Farm Successfully By Mail. A former ad agency copywriter and creative director, he has directed telemarketing, direct mail and print advertising campaigns for real estate firms and other small businesses nationwide.

Mr. Kennedy's writing credits include Real Estate Today, Adweek, Los Angeles Herald Examiner and Direct Marketing. He has an M.B.A. in Marketing from California State University, Los Angeles, and a B.A. in Business Economics from the University of California, Santa Barbara.

Deborah Johnson, Ph.D. is a free-lance journalist and writer in Southern California. Her extensive list of television writing credits includes HBO's "Comic Relief", the critically acclaimed "Celebrate America," and the "National Easter Seal Telethon." She has also written hundreds of direct-mail appeals and print ads.

Her journalism credits include Woman's World, California Living, Fund Raising Management, Los Angeles Herald Examiner and Los Angeles Daily News. Co-author of How To Farm Successfully By Phone and How To Farm Successfully By Mail, and the winner of two ECHO awards from the Direct Marketing Association, Dr. Johnson has taught at Stanford, Santa Clara and Chapman Universities. She received her Ph.D. from Stanford University.

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Product Details

• Paperback: 320 pages
• Publisher: Argyle Pr; 3 edition (November 1995)
• Language: English
• ISBN-10: 1887145044
• ISBN-13: 978-1887145046
• Product Dimensions: 10.7 x 8.2 x 0.9 inches
• Shipping Weight: 1.8 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #331,667 in Books (See Top 100 in Books)
  • #70 in Books > Business & Investing > Real Estate > Sales

Customer Reviews

Most Helpful Customer Reviews

21 of 21 people found the following review helpful:

4.0 out of 5 stars Super easy reference that gets used alot in my office!, February 1, 2003

By 

Rebecca M. Makas "vitaminrm2" (West Hartford, CT USA) - See all my reviews
(REAL NAME)   

This review is from: 2,001 Winning Ads for Real Estate (Paperback)

I work on a team with 2 other realtors and each week when we get together to go over our advertising we're always looking for a "unique" or "powerful" ad. This book has hundreds of great ideas and fully written ads. The best part is that you can piece together parts from different ads to get the ideal one for the property you're advertising.

I would have given it five stars, but some of the categories of property types they give ads for I never see, let alone list, and some of the ones I do list are not included (for example Planned Unit Developments).

Overall a super reference and well worth the investment.

15 of 16 people found the following review helpful:

5.0 out of 5 stars Great Help, December 29, 2001

By 

J. Mayo "jefftexas" (TX USA) - See all my reviews
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Amazon Verified Purchase

This review is from: 2,001 Winning Ads for Real Estate (Paperback)

I write over 60 ads a month and this has really helped in streamlining and getting the calls to come in.

7 of 9 people found the following review helpful:

4.0 out of 5 stars My review, September 29, 2005

By 

Robert D. Chestnut - See all my reviews
(REAL NAME)   

This review is from: 2,001 Winning Ads for Real Estate (Paperback)

The book has a ton of ads but some of them are a bit dated. If you take a line from a couple, it will usually get the creative juices flowing.