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10-10-10: A Life-Transforming Idea [Bargain Price] [Hardcover]

Suzy Welch
3.5 out of 5 stars  See all reviews (121 customer reviews)

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Book Description
Any choice you make -any decision -will benefit from 10-10-10. We all want to lead a life of our own making. But in today's accelerated world, with its competing priorities, information overload, and confounding options, we can easily find ourselves steered by impulse, stress, or expedience. Are our decisions the right ones? Or are we being governed, time and time again, and against our best intentions, by the demands of the moment? A transformative new approach to decision making, 10-10-10 is a tool for reclaiming your life at home, in love, and at work. The process is clear, straightforward, and transparent. In fact, when you're facing a dilemma, all it takes to begin are three questions: What are the consequences of my decision in 10 minutes? In 10 months? And in 10 years? Sound simple? Not quite. Recounting poignant stories from her own life and the lives of many other dedicated 10-10-10 users, Suzy Welch reveals how exploring the impact of our decisions in multiple time frames invariably surfaces our unconscious agendas, fears, needs, and desires -- and ultimately helps us identify and live according to our deepest goals and values. 10-10-10's applicability is uniquely broad. Whether it is used by college students or busy mothers or senior business executives, artists, government administrators, or entrepreneurs, 10-10-10 has shown its effectiveness in decisions large and small, routine and radical, consistently changing lives for the better. Readers of O magazine discovered this pragmatic and innovative idea when Suzy Welch first introduced it in her column. Now, in this immensely useful and revelatory book, she fully explains the power of 10-10-10, a transformative idea that can replace chaos with consistency, guilt with joy, and confusion with clarity.

Suzy Welch on 10-10-10 Parenting

I'll never forget the first time my husband saw me use 10-10-10 withSuzy Welch my four kids. It was back in 2001, and the six of us were standing around in the kitchen as I fixed dinner. Jack I and had just begun dating and, not surprisingly, the 11-and-under crowd was acting up. Finally, the shenanigans got so bad that Jack left the room, purportedly to check a baseball score.

And when he snuck back a few minutes later…tranquility had been restored.

"What the heck did you just do?" Jack whispered to me, incredulous.

"We just had a little conversation," I replied.

"You mean, you threatened them?" he suggested. I burst out laughing.

"Allow me to introduce 10-10-10, Jack," I said. "It’s how I raise my kids."

Today, 10-10-10 is how Jack and I--and thousands of other parents--bring understanding and joy into our families. It’s our philosophy and our practical guide. How? Well, 10-10-10 is a decision-making process. Applied regularly, it gives parents as a team a shared language to talk about choices and their consequences, in matters both major and mundane. It surfaces values and expectations. It diffuses crises; it teaches responsibility. Invariably, it increases trust. And best of all, it does so swiftly and with remarkable ease. Now, I realize parenting can’t ever be easy. But I assure you that 10-10-10 makes it easier. Indeed, you only have to see 10-10-10 in action once to discover, as Jack did back in the kitchen that day, that parenting can be transformed for the better, by how we decide to decide.

The Top Ten Facts of Life College Forgot to Teach You

1. Everything you think you know about your career will seem thoroughly amusing to you in a couple of years, if not sooner.

2. That's because, despite your best intentions at the moment and the desperate hopes of your parents, your career path will not be a straight line. Instead, it will zig and zag, over many years and rocky terrain, as you inch ever closer to the work you were--yes--born to do.

3. Such work will touch your soul, fill you with meaning, put you in daily contact with people who get all your jokes…and always feel just a little bit too hard.

4. You can find the work you were born to do more quickly and with much less angst if you know your authentic values from the get-go.

5. Discovering your authentic values is easy. All you have to do is ask yourself three questions that will make you squirm.

6. At the very same time that you are trying to make sense of your career, you will also be trying to figure out something even more important and more confusing. Love.

7. Despite your best intentions at the moment and the desperate hopes of your parents, your love life won't be a straight line either.

8. You can, however, find a happy ending more quickly and with much less angst if you understand the "The Theory of the Third Force" from the get-go.

9. Understanding "The Theory of the Third Force" is easy. All you have to do is come to grips with the fact that loving your partner isn’t enough. You have to love your relationship too.

10. Finally, as you make the crucial decisions that will help build your career and find love, remember this. School teaches you that life is about success. Life teaches you life is about happiness.

(Photo © Deborah Feingold )

From Publishers Weekly

Journalist Welch, coauthor of Winning (with her husband, former GE CEO Jack), offers an in-depth look at the decision making process that has brought her success and formed the basis of her work-life advice column in O, The Oprah Magazine. By imagining a decision's impact in the short and long term-in 10 minutes, 10 months, and 10 years-readers will discover not just their innermost values, but the wisdom to pursue them with confident and empowering choices. While easy to follow and simple in theory, the process can raise painful and challenging issues, illustrated in numerous case studies, Welch's personal story and the science behind 10-10-10. Welch also demonstrates how poor decisions are often the result of stress and guilt, rather than a lack of understanding or knowledge; the practical upshot of her approach is the ability to break through the often paralyzing ambivalence that keeps people in dead end jobs and relationships. Anyone who feels stuck, rushed or simply too emotional to make important life decisions should find Welch's technique surprisingly useful, and her guide to it both rallying and rational.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


"This eloquent, witty, intelligent book is a triumph on several levels. Not only does it provide insightful and instructive lessons for making personal decisions but the intimate life stories illustrating Suzy Welch's decision-making process are endlessly absorbing, captivating the reader's interest from start to finish." -- Doris Kearns Goodwin, author of Team of Rivals

"Suzy Welch sparkles with brilliant ideas. In 10-10-10 she offers a profound, easy-to-apply tool for making tough decisions simple, finding clarity amid life's confusions. If you're wondering what to do, which path to follow at the fork, whether to stay or leave -- no matter what it may be -- 10-10-10 will help you find your way." -- Daniel Goleman, author of Emotional Intelligence --This text refers to an out of print or unavailable edition of this title.

About the Author

Suzy Welch, former editor-in-chief of the Harvard Business Review, is a work-life columnist for O The Oprah Magazine.  She is the coauthor, with her husband Jack Welch, of the New York Times  bestseller Winning and of The Welch Way, published in BusinessWeek magazine and internationally by the New York Times Syndicate. She lives in Boston.

From AudioFile

Instead of acting on impulse or instinct alone, this guide to life management suggests we ask what impact a decision or action will have in 10 minutes, 10 months, and 10 years. It's a simple tool for making decisions in the realms of career, business, leadership, romance, health, friendship, marriage, and family. Journalist and former HARVARD BUSINESS REVIEW editor Suzy Welch offers a smooth blend of insights about human nature and concise vignettes about how 10-10-10 has worked for dozens of people--including herself. Though her reading is determined and her pronunciation clipped at times, Welch sounds authentic and confident about her ideas. Most memorable is the sense of a warm human being who is willing to share her vulnerabilities and interested in helping her listeners. T.W. © AudioFile 2009, Portland, Maine --This text refers to an out of print or unavailable edition of this title.
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