10: The Essential Rules for Beating the Market and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $24.95
  • Save: $2.49 (10%)
FREE Shipping on orders over $35.
Only 4 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
Want it Friday, April 25? Order within and choose Two-Day Shipping at checkout. Details
FREE Shipping on orders over $35.
Condition: Used: Good
Comment: Used Good condition / ex-library book / withdrawn from library so does have usual markings / clean text / tight spine / edge-corner wear present /clean cover. Eligible for FREE Super Saving Shipping Fast Amazon shipping plus a hassle free return policy means your satisfaction is guaranteed!
Add to Cart
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

10: The Essential Rules for Beating the Market Hardcover


See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from Collectible from
Kindle
"Please retry"
Hardcover
"Please retry"
$22.46
$6.97 $0.01
Unknown Binding
"Please retry"
$27.95

Customers Who Bought This Item Also Bought

If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $2.99 (Save 80%). Print edition purchase must be sold by Amazon. Learn more.


100 M&T
100 Mysteries & Thrillers to Read in a Lifetime
Looking for something good to read? Browse our picks for 100 Mysteries & Thrillers to Read in a Lifetime, brought to you by the Amazon Book Editors.

Product Details

  • Hardcover: 196 pages
  • Publisher: Wiley; 1 edition (November 10, 2008)
  • Language: English
  • ISBN-10: 047029261X
  • ISBN-13: 978-0470292617
  • Product Dimensions: 9.3 x 6.4 x 0.9 inches
  • Shipping Weight: 2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #1,195,182 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

If someone told you they knew a better way to make money in today's stock market, would you believe them? What if they said their approach, which only takes a few hours a week to maintain, could double your net worth every three to four years and keep your downside risk extremely low? While this may seem impossible to most investors, author Michael Turner—a civil (and then software) engineer turned professional portfolio manager—has accomplished this objective, and with his new book 10: The Essential Rules for Beating the Market, he'll show you how to do the same.

After selling his successful software company in 1997, Turner entrusted his nest egg to one of the biggest investment firms on Wall Street. And over the course of two years, they proceeded to lose almost half of it! That's when Turner decided to see what he could do on his own, and that's when he discovered that the key to capturing consistent profits in the stock market is having a well-defined set of trading rules and the discipline to follow those rules. With this in mind, he developed a straightforward investment strategy—one based on ten specific rules—that allowed him to build a world-class portfolio of stocks and generate significant returns in any market.

Filled with in-depth insights and practical advice, 10 takes you step by step through the process of creating and managing a market-beating stock portfolio with this proven approach, and shows you how to select and trade stocks using a combination of both fundamental and technical analysis. Following the rules and methodologies outlined throughout these pages, you'll quickly learn how to get into a stock at the right time and, more importantly, when to exit that position. You'll also discover how to view the market—as well as the various industry sectors within it—and interpret what is happening on a broader scale, so you can maximize profits on individual positions and boost the overall performance of your portfolio.

Some of the rules that will improve your stock investing prowess include:

  • Know When to Sell

  • Never Marry a Stock

  • Watch the Institutional Ownership

  • Balance Your Risk through Smart Asset Allocation

It is possible to make a significant amount of money in today's stock market, and with the proven principles found in 10, you'll be able to achieve this objective. By following the rules found in this guide, you'll have what it takes to build a world-class portfolio of stocks that will excel in practically any market.

From the Back Cover

"Mike's 10 rules are truly a 'best practices' how-to book for every investor. You will not want to put this book down once you start reading it."
—From the Foreword by Louis Navellier

The key to capturing consistent profits in today's stock market is having a well-defined set of trading rules and the discipline to follow them—whether the market is up, down, or flat. Without this type of plan in place, most investors will eventually fall victim to human emotions and begin to accumulate losses rather than gains.

You don't have to be one of those investors, and with 10, author Michael Turner—founder of TurnerTrends (an online investor tools service) and Sabinal Capital Investments (a Registered Investment Advisory)—shows you what it really takes to make consistent and significant profits in today's stock market.

Written in an engaging and accessible style, this book details the straightforward investment strategy developed by Turner—one based on ten specific rules—that has allowed him to build a world-class portfolio of stocks and generate significant returns in any market. Page by page, you'll become familiar with the rules you must rely on to gain an edge in today's stock market, and how you can use them to select and trade stocks through a combination of both fundamental and technical analysis.

Whether you're a seasoned investor with decades of experience or just getting ready to make your first trade, 10 outlines a unique approach to investing that will help you achieve unparalleled financial success in today's stock market.


More About the Author

I thoroughly enjoy making money for my clients and teaching investors how to become better, much better, at generating consistent profits in the stock market.

I don't come from a finance background. I am an engineer by training, a software systems engineer by choice, and a stock market investor by necessity. You see, in 1997, I sold my company that I had founded and ran for nearly 20 years. After the sale of the company, I had money to invest in the market, but assumed a big Wall Street firm could do a better job of investing that money than I could. So, I hired one of the best.

3 years later, that big financial firm had managed to lose nearly half of my life's savings. It was time to make a change. I fired the big Wall Street firm and began looking for tools that I could obtain that would help me do my own investing.

I immersed myself into the world of stock market investing. I researched dozens of methodologies and tried out all the major software trading tools. Being an engineer, I approached this from a rules-based, mathematical perspective. The problem was easy to define: Find stocks that will go up in market price and sell those at a profit. That is, after all, the problem all investors have that they must solve before they can become successful at investing money into the stock market.

I could not find a single product or service that would meet my requirements for investing. I needed a system that would quickly scan the universe of stocks, find those that had the best fundamentals and that were more likely than not to move higher in price. Sure, there were fundamental screeners and technical charting systems, but nothing that would do exactly what I needed.

Necessity is the Mother of Invention. As such, I brought my 20 years of experience in developing enterprise-level software systems and my analytical, rules-based mindset to bear on this problem and began the arduous process of building my own investment methodology and stock analysis tools.

This process was not easy. It took 3 years and thousands of man-hours to develop a system that combined the best of fundamental and technical analysis such that I could quickly and easily find the best stocks to own and, more importantly, the best time to sell those stocks. We all know that we don't make any money in the stock market until we sell out of a position. Selling is the single most critical aspect of a successful investor's trading strategy.

Once my system was developed, back-tested and put to work with real money' my money' I began to see substantial profits and consistent profits year after year.

People began to ask me how I was able to do this. They wanted to know my 'secret'. I told them that I don't have a secret, but I do have a solid set of common-sense rules that I follow that help me make winning and profitable trades time and time again.

So, I have that awful Wall Street firm to thank for pushing me out of my comfort zone and into the most exciting career of my lifetime. I have created two investment companies; have become a registered investment advisory; and, a very successful manager of a hedge fund and many individual investor accounts. I get the wonderful opportunity to speak thousands and thousands of investors each year at the many investment conferences that I am invited to attend. In fact, it was at one of these conferences that my publisher, John Wiley

Customer Reviews

4.2 out of 5 stars
5 star
10
4 star
1
3 star
5
2 star
1
1 star
0
See all 17 customer reviews
It's a book where you underline and highlight every rule.
David R. Wood
Essential Rules for Beating the Market is an eye-catching title that shields an extremely well-thought-out technique for guiding investments in the stock market.
Charles D. Liles
It does it in a way that utilizes the best aspects of each method.
J. Rincione

Most Helpful Customer Reviews

25 of 25 people found the following review helpful By Tim Josling on February 14, 2009
Format: Hardcover
Overall this is a good book with lots of investment advice that makes sense. I've read over 200 investment books and invested for 25 years and this is one of the better ones.

I do have some concerns about it though

* Exaggerated claims of likely returns. "I want you to set a goal to generate at least 23.8% per year". This raises some red flags in my mind. If you can get 23% pa people will beg you to take $100s of millions of fees per year to manage their money so it seems a stretch.

2. Rule 3 is not actionable. It is just not explained, as far as I could determine, how to distinguish "buy" from "no position". Evidently it is based in some way on the degree of positive momentum but it is not clear how. On the web site it refers to proprietary algorithms i.e. secret ingredients. Read the description of the rule here if you do not believe me:
[...]

3. Rule 10 also seems under-specified.

4. Turner talks like a geek and non-technical people are going to have trouble understanding this material.

Reference is made to a pending patent which is part of his method. In theory if you could find the patent you could implement it. Two problems a) I can't find the patent b) you would be violating the patent so you can't do it anyway.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
15 of 15 people found the following review helpful By Robert I. Katz on September 8, 2009
Format: Hardcover
Michael Turner states in the Preface that he read a book on investing many years ago that changed his approach to the market. He says it was an early book on technical analysis but curiously, he doesn't give the name of the book. Maybe it doesn't matter.

I would have given this book 5 stars if it had come out before William O'Neil's, How to Make Money in Stocks, but since the two books are very similar and since O'Neil's book came out years ago and is now on its 4th Edition, this book does not seem so impressive. I can't disagree with any of the rules, but one (Don't fall in love with your stocks) seems hardly deserving of an entire chapter and is easily understood, while several others are so abstruse as to be impossible to understand. For instance, Turner recommends using stop losses (no argument from me) but he gives a formula for deriving them that is impossible. Part of the formula involves dividing the square root of "5 Trading Days" by the square root of "252 Annual Trading Days." Huh? Does he mean the square root of 5 divided by the square root of 252? Does he mean the square root of the average price during these time spans? He doesn't explain. The formula, as written, is useless. Similarly, his method of timing the market is uses statistics that are not readily available and depend, in essence, on supplementing the book with his proprietary website. He states that the website is free, but in fact, it seems to only be free for a two week trial subscription. In the end, while this book gives good advice, the details are best left to other, more easily understandable texts.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
11 of 11 people found the following review helpful By William on March 23, 2009
Format: Hardcover Verified Purchase
There is much good advice in this book, and those who follow its methods will probably outperform the market a bit. My research does not agree with Turner's list of the most important fundamentals, but his list will keep you out of serious trouble. I also have serious doubts about his market timing system. According to Hulbert Financial Digest, his newsletters have outperformed the market since Hulbert began following it (3/31/04 - 12/31/08), showing a 14% loss compared to the S&P's 20% loss. So much for the claimed ability to make money in a down market.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
9 of 11 people found the following review helpful By Trader Joe on December 28, 2008
Format: Hardcover Verified Purchase
I caught the tail end of a seminar given by this author at a Trader's Expo in Vegas and thought I would look into his methodologies a bit further so I bought the book Ten [ASIN:047029261X 10: The Essential Rules for Beating the Market] ...I was greatly disappointed for I found the duplicity of words and thoughts that took up pages of writing, was only there to serve an audience of readers who had absolutely no background in the market...and to fill up pages...moreover, the greatest disappointment was Rule 4 where he gives this great complex formula for finding the "HV" and "EM" but doesn't give any examples!...just the results...what good is reading a book where the author tells us to put in stop loss rules, when the rule has no example beyond the formula?

I felt the book had good conceptual value, but wonder if all of this was just hype to get people to buy into his various products?..which there are a number of pricey ones to chose from...it sure seemed that way to me.

Save your money...and if you do buy the book, note that the chart referred to on PG 69 as Figure 3.2 on AAPL, should read as Figure 3.3
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By Gadgeteer on December 23, 2009
Format: Hardcover Verified Purchase
The book contains what appears to be a common sense approach toward individual investment in the stock market. When it comes to some key decision making parameters and criteria, however, it becomes evident that the author is really holding out in an attempt to induce the investor to make use of one of his services, available by subscription and accessible via the Inernet.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Mountngoat on August 12, 2009
Format: Hardcover Verified Purchase
The book has lots of really good advise. But the rule for setting stop losses is impossible. It is even impossible to understand in English, never mind the crazy math description. So, you have a book with 9 Essential rules. Worth $24.95? Probably yes.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Product Images from Customers

Most Recent Customer Reviews

Search
ARRAY(0xa4d8a51c)