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8 of 10 people found the following review helpful:
1.0 out of 5 stars
Gives Marketing a bad name, February 20, 2005
This review is from: The 10 Minute Marketer's Secret Formula (Paperback)
It's books like this that give marketing a bad name. It's full of contradictory advice and quick fixes. And worse of all, Tom commits the biggest marketing flaw of all with this book - he overpromises and underdelivers.
Tom suggests that a "clever" way to motivate staff is to run a employee of the month program with a monetary reward for the best employee. Nothing new about this, but Tom recommends you fill out a check to the amount and frame it on the wall so all your staff can see it. For crying out loud, this is motivation 1800s style! The only thing that tactics like this will do is cause your best employees to leave.
To be fair, in amongst the bad advice, about 5% of Tom's suggestions are actually good ideas. It's just a shame I had to read all the book to find them.
Throughout the book, the author invites the reader to download PDF versions of the worksheets found in the appendix from his website (www.tomfeltenstein.com). I've tryed to find them but they are nowhere to be found. Even after sending two emails to the author - no response.
Final comment - Waste of money.
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5 of 6 people found the following review helpful:
5.0 out of 5 stars
Resource that HELPED!!!, March 7, 2005
This review is from: The 10 Minute Marketer's Secret Formula (Paperback)
I've been struggling for quite awhile to grow my small business. Finally, I found a resource that helped!
The 10-Minute Marketer is an excellent resource for people interesting in growing their business on a limited budget. The book gives common-sense advice about how to think about your business and offers some really cool ideas that are easy to understand and easy to implement.
I found the forms very useful --- for the first time I actually have a promotional calendar for my business and have started involving my employees on ways to grow our business. I was really surprised at how excited they were to talk about their ideas. I should have done this years ago!
I emailed the company (www.tomfeltenstein.com) and extra sets of the forms were sent to me immediately. I recommend this book to anyone who needs a good kick in the pants to get excited about growing the business again.
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2 of 3 people found the following review helpful:
5.0 out of 5 stars
This book will kickstart your marketing and make you a success, September 7, 2005
This review is from: The 10 Minute Marketer's Secret Formula (Paperback)
When such a marketing behemoth as McDonald's cuts their mass marketing budget by 1/3, then it is clear that mass marketing is one its way out. This example is one of many Feltenstein gives in his book to demonstrate that the age of mass marketing is over. What is in, is very targeted marketing to those nearest to your actual business-in short, your immediate neighborhood.
Feltenstein is a marketing consultant who has worked for many top companies, and he brings his extensive wisdom and teaching to this book. The book is very easy to read, and from page one delivers concise, usable information. No honest reader can read this book even for ten minutes and not come away with some useful tidbits to apply immediately.
There are twenty-five chapters and two appendices in this book. Each chapter is about some aspect of "neighborhood marketing," and the first appendix contains twenty-seven forms that correspond to the marketing lessons from the book. In this way, the book functions almost as a workbook, providing theory (albeit very practical theory) in the main section and praxis in the appendix.
The thrust of Feltenstein's message is that local businesses must think locally. This includes not just the immediate geographic "neighborhood," but also their database and their actual, physical store. More damage can be done, Feltenstein cautions, by dirty floors and uninspired workers than by the absence of a mass marketing message. Businesses should make a plan that includes in-store merchandising and personnel training, local promotion (direct response mailings and cross-promotions with other local establishments), and data management (crunching numbers to see what works and what doesn't).
I highly recommend this book for anyone in business, especially in small or home business. This book packs a punch on every page, and a marketer or business person could study this book for an entire year without exhausting its resources. My advice: Get a copy, read it once through, and then commit to reading a chapter each week. Take notes on your reading and convert those notes into goals and action steps. Follow through with your action steps, achieve your goals, and follow Feltenstein's wisdom all the way to a more successful business.
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