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10 Secrets I Learned from The Apprentice Paperback – July 27, 2004


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Product Details

  • Paperback: 153 pages
  • Publisher: Chamberlain Bros.; English Language edition (July 27, 2004)
  • Language: English
  • ISBN-10: 1596090049
  • ISBN-13: 978-1596090040
  • Product Dimensions: 0.5 x 5.3 x 8 inches
  • Shipping Weight: 4.8 pounds
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #3,830,242 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Beth Gottfried is a Boston-based writer and editor who writes a regular column on "The Apprentice" for the- subterraboston.com.

Anthony Parinello is an award-winning salesman and an expert on selling to top decision-makers. He is also the Wall Street Journal bestselling author of five books, including SELLING TO VITO: THE VERY IMPORTANT TOP OFFICER and SECRETS OF VITO: THINK AND SELL LIKE A CEO.

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Customer Reviews

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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Jules on August 5, 2005
Format: Paperback
The game plan in Mark Burnett's hit reality TV show The Apprentice is to ruthlessly eliminate 15 of its 16 contenders, in its bid to identify the best man or woman for the top job in one of billionaire Donald Trump's corporations. In the event, it sheds light on the ways and means Trump, estimated by Forbes to be worth US$1.74bil (RM6.6bil), and the likes of him may have undertaken on the warpath to building their own business empires.

The contenders are divided into two teams: Protege and Versacorp, where they are expected to compete against the rival team and against members of their own team for leadership posts while maintaining teamwork throughout 15 frenetic episodes.

They are thus put through a series of tests to gauge their team leadership skills, competitive spirit, business acumen, passion, gumption and more. These tests have included an advertising campaign for a card that allocates private jet service by the hour, an AIDS benefit auction, art exhibition, running a lemonade stand and selling bottled drinking water.

Although Trump appears only at the end of each episode to eliminate one person from the losing team - and briefly at the start - he really is the star of the show which is an induction into his world. Choosing his apprentice by shrewdly assessing their strengths and weaknesses, with the help of assistants George and Carolyn, Trump cuts a clear picture of the type of person that will fit in his world.

According to Parinello, a Wall Street Journal bestselling author, and Gottfried, a regular columnist for The Apprentice on [...] the ideal candidate will be familiar with all or most of these 10 Trump-approved methods:

Think Big. Show the Competition No Mercy. Defend Yourself Aggressively. Remember, Consensus Is Overrated.
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2 of 2 people found the following review helpful By The Reader on January 17, 2006
Format: Paperback
I originally chose this title because it was cheaper to add it to my order and get the free super saver shipping then paying the minimum shipping rate. However I can honestly say that I would have been better off if I had just paid the extra dollar as I would not have wasted my time reading this garbage.

Lets look at the title shall we "10 Secrets I Learned from The Apprentice". First of all I am highly skeptical that the author learned these 10 "Secrets" from the television show. More likely the author just wanted to write a book with some sort of tie in to a popular television show in misguided hopes of making some money.

Well guess what, the book is selling for scraps now. So if you want to learn how to end up in the metaphorical bargain bin of whatever your chosen profession get this book. If you want Apprentice like advice for business read one of the books authored by Trump that have made it to the best seller lists.
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1 of 1 people found the following review helpful By David G. Stokes on January 30, 2006
Format: Paperback
After reading most of the books 'written by' Donald Trump, and reading some of those reviews, this book seems prolific. No, these lessons aren't astounding, but they are well meaning. I have definitely read a lot worse. The added information in the back of the book seemed like a futile place to add a few more pages. I bought this book for a buck at a bookstore which was going out of business, so I feel like I got my moneys worth.
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