10 Steps to Successful Business Writing (10 Steps) [Paperback]

Jack E. Appleman (Author)

Book Description

Series: 10 Steps | Publication Date: February 1, 2008

This new title addresses solutions to the root cause of poor productivity--bad communication. And how often is that communication in writing? Almost every business communication today is in some form of writing, so learn from the best, the 10-step way to successful business writing. From knowing where to take your reader to how to construct simple and clear sentences and organize your materials, this title makes it easy for everyone at every level of any organization.

Editorial Reviews

Review

10 Steps to Successful Business Writing offers numerous strategies that are guaranteed to provide positive results. Clear and concise, this book is for everyone seeking to quickly and painlessly improve their business writing skills. --DR. VINCENT M. FITZGERALD, Chair and Associate Professor of Communication, College of Mount Saint Vincent

Jack Appleman's 10-step program is just what the doctor ordered for anyone in business who gets tongue-tied when communicating ideas in writing. His lively manual embodies everything he teaches, providing a clear and concise roadmap for those who fear losing readers before getting their points across. --SAM FRIEDMAN, Editor In Chief, National Underwriter

10 Steps to Successful Business Writing is an incredibly helpful, thorough and easy-to-use resource for both novice and experienced writers. Jack Appleman brings clarity and practical solutions to the challenge of how to write better. --BELINDA PLUTZ, President,Career Mentors, Inc.

About the Author

Jack E. Appleman is a business professional with many years experience both in the business world and academic environment. He is President of SG Communications, a firm specializing in business writing and public relations consultancy. He is also an adjunct professor of communications at Farleigh Dickinson University and William Paterson University.

Product Details

• Paperback: 192 pages
• Publisher: ASTD Press; 1st edition (February 1, 2008)
• Language: English
• ISBN-10: 1562864815
• ISBN-13: 978-1562864811
• Product Dimensions: 9 x 6.1 x 0.4 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #151,502 in Books (See Top 100 in Books)
  • #97 in Books > Business & Investing > Skills > Business Writing

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Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

4.0 out of 5 stars Write Well Fast, May 4, 2008

By 

Charles W. Markham "Coach Chuck" (N.W New Jersey) - See all my reviews
(REAL NAME)   

This review is from: 10 Steps to Successful Business Writing (10 Steps) (Paperback)

Jack Appleman's 10 steps to successful business writing is a book that you will read, keep on your desk or laptop case, and use over and over again. Why? The book breaks business writing down into ten steps and then tells you exactly how to do those steps. For instance, when he says not to use stuffy words, he gives a list of stuffy words in one column and their suitable substitutes in the other. What is easier than that? The whole book is broken down just that way. It is great.

4 of 4 people found the following review helpful:

5.0 out of 5 stars A great resource for all!, March 6, 2008

By 

Arielle Trabona (New Jersey) - See all my reviews
(REAL NAME)   

This review is from: 10 Steps to Successful Business Writing (10 Steps) (Paperback)

The 10-step program goes above and beyond business writing. It is a clear, easy read that can transform anyone into a better writer. I will certainly take this book along with me as I transition from a college student to a business professional.

1 of 1 people found the following review helpful:

4.0 out of 5 stars Excellent Book on Business Writing, February 8, 2011

By 

Maria Rivera - See all my reviews

This review is from: 10 Steps to Successful Business Writing (10 Steps) (Paperback)

"Excellent Book on Business Writing. It is a Step-by-Step approach with detailed examples which include a New Business Proposal, a Client Activity Report, and a Press Release. Also, includes tips for making PowerPoint slides more effective." Maria T. Rivera, M.A.Ed., Adult Education & Training 10 Steps to Successful Business Writing (10 Steps)