Customer Reviews

10 Steps to Successful Business Writing (10 Steps)

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Jack Appleman's 10 steps to successful business writing is a book that you will read, keep on your desk or laptop case, and use over and over again. Why? The book breaks business writing down into ten steps and then tells you exactly how to do those steps. For instance, when he says not to use stuffy words, he gives a list of stuffy words in one column and their suitable substitutes in the other. What is easier than that? The whole book is broken down just that way. It is great.

The 10-step program goes above and beyond business writing. It is a clear, easy read that can transform anyone into a better writer. I will certainly take this book along with me as I transition from a college student to a business professional.

"Excellent Book on Business Writing. It is a Step-by-Step approach with detailed examples which include a New Business Proposal, a Client Activity Report, and a Press Release. Also, includes tips for making PowerPoint slides more effective." Maria T. Rivera, M.A.Ed., Adult Education & Training 10 Steps to Successful Business Writing (10 Steps)

The book is awesome and easy to read. If you are looking for practical advice on how to simplify your message, then this a the book for you.

Jack Appleman has got it right! This is a great book for the business professional. I have the book right at my fingertips as a reference manual. This book should be right next to your dictionary!! -- Military Public Affairs Officer and Strategic Commmunications Consultant

I read only the introduction to the book and am already writing more effectively. May sound incredible, but it's true. Am eager to read the rest!

In a clear, succinct manner, Jack Appleman explains the difficulties the business community has communicating with others as a result of their limited writing skills - skills that are essential for businesses and individuals to thrive. This comprehensive reference, disguised as a simple handbook, provides superb examples on how to improve business writing skills and will reside on the active side of my bookshelf: always ready to help me be a better communicator.

10 Steps To Successful Business Writing is exactly that--a clear, concise, and effective plan to become a powerful business writer in almost no time at all. This book is a masterfully well-organized text that flows effortlessly from one topic to the next, with the key skills necessary to become a competent writer. It is possibly the best "how-to" manual on the market today. Beth Miller