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10 Truths About Leadership: ... It's Not Just About Winning Hardcover – August 28, 2007

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Editorial Reviews

From the Inside Flap

Foreword by Curt W. Coffman
Co-Author of the New York Times bestselling “First, Break all the Rules”

Let me be frank (and I don’t mean Sinatra), I am nothing short of being bored and exhausted with the thousands of leadership books that have come to swim in the pools of bookstores everywhere. Leadership is one of those topics that people love to hear themselves talk about but very few choose to listen to. We all have a theory that has largely been formed from our own justification of why we did or continue to do certain things. Books, articles and papers from academics to alleged renaissance leaders have produced pontifications about how to be a great leader.

I am amazed at the tremendous amount of creativity put into the discovery of a new model or a new set of metaphors while the actual meat of the book takes a back seat. Many of these books have become reference guides for me to find both pithy and slightly off-center ways, of saying the same thing. Try it - it works!

While my cynicism is obvious, I find it refreshing when a text comes along that brings back those moments of aha’s and genuine intellectual and emotional engagement. I really live for those words that come off the page, strumming a chord of curiosity and providing a moment of new understanding. So has the book I'm proud to introduce to you.

Pete Luongo didn't decide to sit down and write a book on leadership, he was called to do so. See, there are those times in one's life where the ability to “not” do something is no longer an alternative. Pete and his witty, charismatic and “loving” personality are mere byproducts of a set of experiences he has noted, been moved by and found enormous success with. There is no doubt in my mind that this book began long before Pete was writing it.

This may sound strange, but this is a book that has long been in process and only recently found its author. Now, don't get me wrong, Pete is one of the most “full of life” and passionate people I know, and his life experiences are a perfect fit for this book's longing to be told and understood. His experiences simply became the medium for which a set of truisms are told.

In reading Pete’s text, I am convinced that these truths should be incorporated into the business and personal lives of leaders, managers and people following their passions everywhere. This set of truths will not bring about an academic revolution in the field of leadership and management, but they will lead us back to the basic and most critical issues which determine our impact and success.

See, this is not a leadership book at all! It is a time-tested, proven course illuminating the golden thread connecting every person to a life of excellence and purpose.

Excerpt. © Reprinted by permission. All rights reserved.

Chapter 2 - Leaders Know

Finding and keeping good people must be a personal priority for every individual in the organization. I once asked a large group of first- and second-level sales managers at The Berry Company how many of them had personally recruited a salesperson, just one, over the last twelve months. The question produced a paltry twenty-five percent show of hands. The truth is, even in companies where hiring and retaining good people is the number one priority, this focus can still slip away in the hectic pace of business if it is not constantly reinforced.

I’ve never been opposed to college recruiting, job fairs, online recruiting, newspaper ads, and so on. While I support these resources as part of a recruiting strategy, too often they are the painful result of not effectively engaging your employees in the recruiting and selection process.

Your best employees are your best recruiters. Why? First, who knows the job and what’s required to be successful better than your best people? Second, “winners run around with winners!” With high levels of employee engagement, you will increase your odds of attracting those prospective employees who are experiencing success in their own careers but weren’t aware of the wonderful opportunities awaiting them at your company. I always loved to disrupt people’s lives by making them aware of what they were missing by not being at Berry!

To quote Aristotle, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

Chapter 11 - Leaders Encourage Self-Acceptance and Acceptance of Others

First, help every individual you supervise to be more than they can be…and not something they’re not. Secondly, each and every day, strive to make a difference in someone’s life. Take that responsibility seriously and recognize that being in a position of leadership is a gift and a blessing. Upon retirement, I was fortunate to have a number of recognition events in my honor. As I reflected on the many wonderful things that were said and written, there was not one reference to the number of quotas made or missed, the number of times we made our net income, and only a few references to our many contract acquisitions during those last nine years.

Since retirement, I have had the privilege of maintaining contact with a number of our employees. There has never been mention of quotas made or missed, the number of times we made our net income, and only a few references to our many contract acquisitions! Every memory, reflection, or gesture of thanks has to do with the fact that in some small way, I made a difference in their lives. In the end, that’s how all of our lives are judged.

I have a priest friend who has administered last rites on hundreds of occasions. He will be quick to tell you that in sharing those last moments of life, no one has ever expressed regret about not making enough quotas or spending more time at work. They talk about wishing they would have cared more, loved more and gave more. It’s a sobering thought, but one we all need to address now, not when it’s too late!

In the final analysis, there is nothing more important than being important to someone. I’ve heard it said “to the whole world we may be one person, but to one person we could be the whole world.”

I’ve avoided discussing my involvement in a number of community activities previously, but it’s appropriate to mention here. As current Chair of the United Way Board for our three counties and campaign chair in 2003, I have visited over sixty-five agencies that are part of the United Way network. During these trips, I witnessed true hopelessness for the first time in my life. Not hopelessness in terms of a terminal illness, which some of us have unfortunately dealt with, but rather hopelessness from pure, utter despair by people who were either born into a circumstance or have fallen upon hard times and have little chance of getting out.

Along the way, I’ve met amazing people who perform tiny miracles every day because they take the time to care. I’m convinced every problem in this world can be solved if someone cares enough. The lesson here is simple and straightforward.

Corporations do not fail or succeed because of the economy, competition, or emerging technology. They fail because of their inability to care. Their inability to respond is purely the result of the lack of focused energy inside their four walls as a result of not accepting each other and the God-given talent we all bring to relationships. It’s really simple, it’s just not easy!


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Product Details

  • Hardcover: 208 pages
  • Publisher: Clerisy Press (August 28, 2007)
  • Language: English
  • ISBN-10: 1578603021
  • ISBN-13: 978-1578603022
  • Product Dimensions: 0.8 x 5.2 x 7.2 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,082,880 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Thomas J. Cotter on August 24, 2008
Format: Hardcover
This book is a pragmatic view of how our professional and personal lives are perpetually entwined. Pete Luongo's concepts are uncomplicated and simple to grasp as he presents us with a guide for their implementation. His passion for life, and his belief to maximize the quality of the relationships we develop during our existence, is contagious. Additionally, the format of the book allows it to be easily read AND used later for quick reference, if necessary.
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By R. Taylor on January 23, 2009
Format: Hardcover Verified Purchase
Pete Luongo brings us back to some critical truths that many leaders have forgotten in their relentless pursuit of immediate results. All success comes through people and success through people comes only if you genuinely care about them. "Whether an organization succeeds or fails is determined by the people who show up for work every day."

I share Curt Coffman's sentiment in the forward, "I am nothing short of bored and exhausted with the thousands of leadership books". What makes Pete Luongo's different is that rather than find a theory to justify his actions, he shares the way he learned the truths. He admits and shares some huge painful mistakes. He also gives credit to some great managers who helped him past those hurdles rather than kicking him to the curb when results were below expectations.

10 Truths addresses leadership from beginning to end yet, is a quick read. This is a good book to have on the shelf to pull out often. I'll keep a few extra copies as great gifts for people just stepping into a management role for their first time.
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Format: Hardcover
This is an easy read and well worth it! I enjoyed the book so much that I passed it on to several colleagues. The response from all of them was very positive. It is amazing how many times I hear people refer to the 10 Truths while discussing work matters. The book really does provide simple principles that support a well balanced leader. I highly recommend it!
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Format: Hardcover
If you want a square look at what you can learn in this life and some straight talk on what you have to offer this world, get ready for an inspiring read. 'Ten Truths About Leadership' works . . . from the board room to the kitchen table.
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