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2 Reviews
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Fascinating and well written,
By Allyn I Freeman (New York, NY United States) - See all my reviews
This review is from: The $100 Billion Allowance: How to Get Your Share of the Global Teen Market (Hardcover)
Here's a book that should be on the desk of every person in marketing or advertising any place on the globe. Ms. Moses has penned a fascinating first-person account, describing the burgeoning teen market. The future for all multinationals will be trying to market into the Third World's teen market. Elissa Moses shows you how.
18 of 28 people found the following review helpful:
5.0 out of 5 stars
teenagers need to read this!,
By Joshua Reuben (Israel) - See all my reviews
This review is from: The $100 Billion Allowance: How to Get Your Share of the Global Teen Market (Hardcover)
teenagers need to read this to find out just how stupid they are. we all go through this moronic period in life, when market forces prey on our immature and unsuspecting minds. it usually starts at 15, but for some it finishes at 30. we are preyed upon by a constant bombardment of commercials which subliminally discourage us from investing in our future. MTV warps our brains and we forgo our savings on overvalued and hyped up trinkets that help us conform to nonconformity. we end up with racks of CDs and a cuboard full of designer shoes, but no downpayment for our apartment when we realize that life is serious. there aught to be a law against this!
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The $100 Billion Allowance: How to Get Your Share of the Global Teen Market by Elissa Moses (Hardcover - April 21, 2000)
$50.00
In Stock | |
 
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