Now graphic designers in all disciplines can access professional advice previously available only through expensive and time-consuming workshops and conferences. This title takes readers step-by-step through the entire design process - from landing a client to managing the workflow and in-house dynamics to fuelling creativity and perfecting a final project. The text highlights proven systems and procedures that successful designers have used to produce quality work and happy clients - every time.
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Book Description
Editorial Reviews
About the Author
Joshua Berger is one of the founding partners of Plazm Media, an award-winning design and communication agency working in the fields of advertising, branding, and marketing communications. Plazm Design represents clients across a diverse spectrum of applications and ideas, from the brand identity and launch of an environmentally conscious travel agency to the relaunch of swimwear giant Jantzen to the global advertising for Star Wars, Episode II: Attack of the Clones. Plazm is also the author of XXX, due out from Rockport Publishers in the fall of 2003.
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Most Helpful Customer Reviews
4.0 out of 5 stars
An Entertaining Read,
By
This review is from: 100 Habits of Successful Graphic Designers: Insider Secrets from Top Designers on Working Smart and Staying Creative (Paperback)
I really enjoy the humor, one liners, and examples of self promotion in this book. And although I do agree that it COULD dive a bit deeper into their stories, the book brings up some good points, and is loaded with good advice, all the while keeping it rather entertaining.
3 of 6 people found the following review helpful:
4.0 out of 5 stars
100 short stories,
By
This review is from: 100 Habits of Successful Graphic Designers: Insider Secrets from Top Designers on Working Smart and Staying Creative (Paperback)
This book doesn't really teach you anything but does offer experiences that other designers have had. Because each story is so short there isn't a lot to learn from each one. However it is a great book to have around because you can open to any page and not be lost.
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Inside This Book
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First Sentence:
Self-promotion puts the message about the artist's work out into the world. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
design group Key Phrases - Capitalized Phrases (CAPs): (learn more)
Chase Design Group, Miles Murray Sorrell, Scott Santoro, Worldstudio Foundation, Mark Randall, Todd Waterbury, Margo Chase, Art Chantry, Zuzana Licko, Peter Wegner, Andy Altmann, Gordon Young, Kama Sutra, Metropolitan Opera, Cal Arts, Peter Hall, Damon Murray, Editorial Directors, Marc Jacobs, Stefan Sagmeister Stefan Sagmeister, Various Photography, Emigre Rudy, Hideki Nakajima Photography, Kevin Proudfoot Broadcast Producer, Kim Schoen Copywriter New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Self-promotion puts the message about the artist's work out into the world. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
design group Key Phrases - Capitalized Phrases (CAPs): (learn more)
Chase Design Group, Miles Murray Sorrell, Scott Santoro, Worldstudio Foundation, Mark Randall, Todd Waterbury, Margo Chase, Art Chantry, Zuzana Licko, Peter Wegner, Andy Altmann, Gordon Young, Kama Sutra, Metropolitan Opera, Cal Arts, Peter Hall, Damon Murray, Editorial Directors, Marc Jacobs, Stefan Sagmeister Stefan Sagmeister, Various Photography, Emigre Rudy, Hideki Nakajima Photography, Kevin Proudfoot Broadcast Producer, Kim Schoen Copywriter New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 16
books:
See all 16 books this book cites
- Pure Fuel by Fuel on page 128, and Back Matter
- Museum of Modern Art: Collected Poems (1971-1993) by J. H. Kennedy in Back Matter (1), and Back Matter (2)
- Ben Cohen (Lives and Times) by M.C. Hall on page 76
- America the Beautiful: The Stirring True Story Behind Our Nation's Favorite Song by Lynn Sherr on page 18
- Star Wars (Star Wars Cinemanga) by LucasFilm on page 48
See all 16 books this book cites
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