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100 Simple Secrets of Successful People, The: What Scientists Have Learned and How You Can Use It Paperback – November 7, 2006


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Product Details

  • Series: 100 Simple Secrets
  • Paperback: 240 pages
  • Publisher: HarperOne (November 7, 2006)
  • Language: English
  • ISBN-10: 0061157937
  • ISBN-13: 978-0061157936
  • Product Dimensions: 6.3 x 5.5 x 0.6 inches
  • Shipping Weight: 5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #93,619 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

From "resist the urge to be average" to "speak slowly," psychologist and social scientist David Niven offers concise workplace and lifestyle advice in The 100 Simple Secrets of Successful People: What Scientists Have Learned and How You Can Use It. Niven's "secrets" are based on research by psychologists and sociologists, which he cites in each entry. One study, for instance, observed that six in 10 managers lost friends who weren't promoted as quickly as they were, leading Niven to reassure readers that co-workers' bitterness is "a sincere but unpleasant form of flattery." Each tip also draws on the real-life experiences of successful business owners and other professionals.

Copyright 2002 Cahners Business Information, Inc.

--This text refers to an alternate Paperback edition.

About the Author

David Niven, Ph.D., bestselling author of the 100 Simple Secrets series, is a psychologist and social scientist who teaches at Ohio State University.


David Niven, Ph.D., es el autor de los bestsellers internacionales Los 100 Secretos de la Gente Exitosa, y Los 100 Secretos de las Buenas Relaciones. Es psicólogo y científico social, y enseña en la Florida Atlantic University.

Customer Reviews

It's a fun read filled with great ideas.
Bob Baker
Also, I felt like the examples often did not directly relate to the research finding.
David M. Ng
Useful to success-driven people who still want act and feel like themselves.
Aaron J. Barkl

Most Helpful Customer Reviews

18 of 19 people found the following review helpful By Dr. W. G. Covington, Jr. on September 16, 2003
Format: Paperback
What a brilliant idea! Niven has taken scientific studies, summarized their results, and placed them in a format that can easily be read by the general public. He is to be commended for taking discoveries from the academy and making the results useful to anyone interested enough to tap this resource. To illustrate, I'll cite a few examples. He tells readers "people who regularly keep a journal, or some kind of written record pertaining to their asperirations, are 32 percent more likely to feel like they are making progress in their lives." A person who wanted to know the source can find the citation in the back of the book and review the study in detail.
A second example, "your success is far more dependent on your behavior now than it is based upon where you grew up, where you went to school, or whether your path so far has been easy or difficult." The source here is Arrison, 1998 and is listed in the bibliography. A third example is "people who approach things with order, common sense, consistency, and persistence will ultimately succeed." Again, the citation is given. There are 100 "secrets" presented. This is an inspiring motivational book. I highly recommend it.
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18 of 20 people found the following review helpful By David M. Ng on February 10, 2003
Format: Paperback
I had read the author's previous book "The 100 Simple Secrets of Happy People" which I found to offer practical advice, and it was also fun and interesting to read. I had similar expectations for "The 100 Simple Secrets of Successful People" which has the same format of providing a research finding along with advice and an example. The 100 secrets of the "Successful People" book do not seem as practical and concrete as the secrets in the "Happy People" book. Also, I felt like the examples often did not directly relate to the research finding. I would read an example and find myself more perplexed than enlightened, wondering how it was supposed to illustrate the current "secret". Overall, the book provides numerous research findings that could contribute to success (and provides a reference to the published research), but the reading is tedious--not a successful book.
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15 of 17 people found the following review helpful By Blaine Greenfield on December 8, 2003
Format: Paperback
I'm a sucker for books that draw me in with a captivating
title . . . so when I saw THE 100 SIMPLE SECRETS OF
SUCCESSFUL PEOPLE by Dr. David Niven, I just had to read it.
The book's subtitle (WHAT SCIENTISTS HAVE LEARNED AND HOW
YOU CAN USE IT) was also of interest . . . it gave me the impression
that the secrets would be based on actual research findings.
That said, I must admit to being disappointed with the author's
attempt to back up his secrets with research . . . this approach
seemed forced, in the sense that the studies that were presented
didn't relate all that well to the point that was seemingly being made.
Yet I still liked the book for what it did do well; i.e., give useful
tips on how to succeed--be it in work or life . . . furthermore,
each of the 100 short chapters was backed up by an inspiring
story, such as Olympic gold medalist Paul Gonzales' rise from
a gang-ridden Los Angeles neighborhood . . . another one
I liked: a schoolteacher's simple advice that helped make David
Brinkley a top news anchorman.
There were several sections that I really enjoyed; among them:
* Think of success as filling a box. You'll be finished sooner not just
by working harder to fill it but also by choosing a smaller box.
Becky considers herself normal in most respects. She has a career,
a husband, two children, and almost no time.
"Do you ever feel like you woke up in an episode of Twilight Zone?
My story is the person who constantly has more things to do and
less time in which to do it. It's like every day I have to make more
runs to the store than the day before, and I have to do it in half
the time.
Read more ›
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6 of 6 people found the following review helpful By Christine on July 18, 2004
Format: Paperback
The key to understanding this book is right in the title, "simple secrets". There is nothing complicated or deep about any of the 100 short stories, complete with a moral and lesson of the day. Most of the "secrets" seemed a little forced and within the 100 there was a bit of redundancy.
This book also focused about 75% of it's secrets and stories on work/business related experiences. The lack of variety made this seem more like a "how to do better at your job book". Really one-dimensional.
I was dissapointed, but kept the book...the short stroies are trite but offer some tiny gems of western culture wisdom. Nothing really new, but a good 5 minute read.
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6 of 6 people found the following review helpful By Fred K. on May 29, 2002
Format: Paperback
Above all, this book highlights studies of success and the science of success, all written so that you can understand it and put it to use today. It is presented to not only be clear but also engaging. Each study on success is accompanied by an example of a person who demonstrates the idea in real life. The examples are wonderful, and range from famous leaders to average people. Some, such as the tale of the fall of the Schwinn Bicycle company, are incredibly valuable examples. I got a lot from this book, and I think everyone I work with would benefit from reading it.
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