1001 Advertising Tips [Paperback]

Luc Dupont (Author)

Book Description

Publication Date: November 1, 1998

Written in how-to terms, 1001 Advertising Tips is a step-by-step guide to create advertising that sells. Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service.

- The importance of positioning your product or service
- Creating high-impact illustrations
- Using layout and typeface to generate business
- Maximizing your results with repetition
- The impact of zapping on TV ads
- Color : what it can do for you
- Successful ways to write headlines and copy
- Eleven ways to make your advertising more credible
- Comparative advertising : when to use it
- Pricing : a powerful weapon
- Choice of key words in ads
- Contests & sweepstakes : pros and consz
- The power of corporate and brand logo
- When to use testimonials and endorsements
- What kinds of slogan are the most effective
- Choosing a produc! t name
- Advertising using 800 numbers
- Using promotion and sponsorship, and much more!

You will also find a collection of the most effective ads dominating the market in the past ten years.

Editorial Reviews

Review

"Dupont’s book is one of a kind. It’s a ready reference guide full of expert advice on how to advertise effectively. To my knowledge, there is no other book which compares to 1001 Advertising Tips. This is a book I wish I had written."
—Claude Cossette, Founder of Cossette Communication-Marketing

"Marketing/advertising practitioners will find this book a useful resource, a user-friendly reminder of things to consider while working on their next campaign. The ideas are organized in points, supported by examples from past advertising campaigns, and are illustrated throughout with actual ads; all these visual examples make the ideas clear and memorable."
—Jeff Wong, Young & Rubicam

"Tip after tip after tip on advertising. I use this book as an ideal stimulator. Great sections on headlines that get results, copy that sells, effective typefaces, comparative advertising, and effects of repetition."
—John Kremer, author of The Complete Direct Marketing Sourcebook and High-Impact Marketing On A Low-Impact Budget --This text refers to an alternate Paperback edition.

Product Details

• Paperback: 290 pages
• Publisher: White Rock Pub; 2nd edition (November 1, 1998)
• Language: English
• ISBN-10: 0969983409
• ISBN-13: 978-0969983408
• Product Dimensions: 9.2 x 7.2 x 0.8 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #1,817,834 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

5.0 out of 5 stars A powerful book, December 11, 1999

By 

a reader from Boston, MA (norplex@globetrott... - See all my reviews

This review is from: 1001 Advertising Tips (Paperback)

I didn't know anything about this book before I read a review by John Kremer. Mr. Kremer is an expert on book publishing and marketing. He is also the author of a number of books on marketing, including 1001 Ways to Market Your Books, The Complete Direct Marketing Sourcebook and High-Impact Marketing on a Low-Impact Budget.

Here is what Mr. Kremer has to say about 1001 Advertising Tips:

"I use 1001 Advertising Tips as an ideal stimulator. Great sections on headlines that get results, copy that sells, effective typefaces, comparative advertising, and effects of repetition."

Mr. Kremer, you're right! 1001 Advertising Tips is exceptionally good, written with energy and full of ads. Dupont's passionate interest in advertising and knowledge about his subject are evident. Unlike most advertising books, this one provides its information in a light and conversational way.

This book addresses the question: How to Create Advertising that Sells? The writing is direct, and the book design is spacious, with lots of subheads and photographs.

This very detailed book can be understood by anyone with an interest in advertising. Many of the names will be familiar, Ogilvy, Caples, Bly, Hopkins, etc., but other lesser-known figures are also included.

10 of 12 people found the following review helpful:

2.0 out of 5 stars Engagingly upbeat - Disappointingly inaccurate, December 5, 1999

By 

T. C. Orr "[e-mail]" (Nashville TN) - See all my reviews
(REAL NAME)   

This review is from: 1001 Advertising Tips (Paperback)

I'm not yet 2/3rds of the way through Luc Dupont's book, but already, I am disappointed. He's collected lots of tips from lots of sources, but the book is filled with contradictions (sometimes within pages of each other), bad editing, bad proofreading, and the perpetuation of outright myths.

I wouldn't have even posted a review, had Dupont not repeated that old nonsense about the Chevy Nova not selling well in South America because the name translates as "doesn't go." (Actually, Dupont doesn't even get the myth right, saying it means "It doesn't work.")

The fact is, this IS a myth, no matter how many times it is told, and even though it is often told by no less than Landor Associates, one of the world's largest "naming" organizations.

The editorial sloppiness is annoying too. At one point, actor Don Johnson is listed - on the same page - as endorsing both Coca Cola AND Pepsi. Legendary direct mail writer Dick Hodgson is listed as "Dick Richard S. Hodgson," and typos abound.

Trouble is, all these inaccuracies make one wonder how many are as yet undiscovered. And that, in a book that purports to present proven techniques, really hurts credibility.

14 of 18 people found the following review helpful:

5.0 out of 5 stars A treasure of factual information, January 4, 2000

By A Customer

This review is from: 1001 Advertising Tips (Paperback)

This book is arranged in ten thematic sections with subdivisions. Each chapter is a well-researched mix of scientific knowledge and concrete examples.

The written style is lighter and more easily readable than that of a typical advertising book. An extensive index and chapter notes are provided for easy referencing. Sources include: Advertising Age, Adweek, Harvard Business Review, New York Times and The Wall Street Journal.

This is truly a quality book. Recommended for academic and public libraries that serve marketing students, small businesses and entrepreneurs.