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1001 Ideas to Create Retail Excitement [Paperback]

Edgar A. Falk (Author)

3.4 out of 5 stars See all reviews (10 customer reviews) |

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1001 Ideas to Create Retail Excitement, Revised Edition (2003) 3.4 out of 5 stars (10)
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Book Description

Publication Date: April 19, 1994

Here is a storehouse of practical suggestions that show small- to medium-sized retailers how to attract new customes ... and keep them coming bak.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Here is a storehouse of practical suggestions that show small- to medium-sized retailers how to attract new customes ... and keep them coming bak.

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Editorial Reviews

Review

An excellent new book.... Added to his ideas for creating an exciting store, Falk addresses many key topics to help small retailers compete with larger competitors. -- San Francisco Examiner

About the Author

Edgar A. Falk is a marketing and public relations veteran, with more than 30 years' experience with such firms as BBD&O and N.W. Ayer, serving clients such as GE, AT&T, and Sharp Electronics. The recipient of five Silver Anvils from the PR Society of America, and the author of numerous articles on advertising and public relations, Mr. Falk now operates his own agency. --This text refers to an alternate Paperback edition.

Product Details

Paperback: 320 pages
Publisher: Prentice Hall Press (April 19, 1994)
Language: English
ISBN-10: 0132923939
ISBN-13: 978-0132923934
Product Dimensions: 8.8 x 6 x 1 inches
Shipping Weight: 1 pounds

Average Customer Review: 3.4 out of 5 stars See all reviews (10 customer reviews)

Amazon Best Sellers Rank: #1,475,891 in Books (See Top 100 in Books)

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Customer Reviews

10 Reviews

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Average Customer Review

3.4 out of 5 stars (10 customer reviews)

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24 of 25 people found the following review helpful:

3.0 out of 5 stars Very basic information, August 28, 1998

By A Customer

This review is from: 1001 Ideas to Create Retail Excitement (Paperback)

I found this book to be most appropriate for beginners or people running their own business. It did not seem to be writen with the professional Promotion Manager in mind. Tactics that are listed are "tried and true" promotions that you are likely to find being used by a small, local retailer. If you work for a large corporation, save your money.

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42 of 48 people found the following review helpful:

1.0 out of 5 stars Very shallow coverage, November 28, 1998

By A Customer

This review is from: 1001 Ideas to Create Retail Excitement (Paperback)

If you're looking for a book about big time retail advertising then this is not it. But if you are a small business just getting started you could do worse. However most of the things in this book are everyday ideas that most anyone could come up with. Hard to justify the expense of the book when it is so obvious on so many levels. Can't recommend it unless you get it as a gift for Christmas.

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18 of 20 people found the following review helpful:

3.0 out of 5 stars Not very innovative..., January 29, 2005

Shellie "Shellie" (Oklahoma) - See all my reviews

This review is from: 1001 Ideas to Create Retail Excitement, Revised Edition (2003) (Paperback)

This book is so basic, for people who do not pay attention to mainstream marketing. It gives advice such as (on decorating for Easter): "decorate should be pastel colors, easter eggs, bunnies" Like I never would have thought of that!

Just watch what all the mall shops do and copy them - No creative, original ideas here, just rehash of what has already been done. Red hearts on Valentines, Santa Claus at Christmas...

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Most Recent Customer Reviews

3.0 out of 5 stars Good information for international readers but basically made for the USA
I live in Greece. Too far from any Small Business training program. Fortunatelly there are books at Amazon that have helped me find the information and "training" needed. Read more

Published on January 30, 2009 by Simone Lavie

1.0 out of 5 stars For Newbie
For anyone with some basic retail history or experience, this book is a real waste of time, it is so basic that was totally a waste of time for me. Read more

Published on November 25, 2008 by Tamer Rashed

4.0 out of 5 stars great ideas
A Great book, to give some fresh new ideas. Which is much needed when you seem to get bogged down in the day to day activities of a retail store.

Published on September 26, 2007 by B. Cerny

4.0 out of 5 stars A book for reference, not dependence
As others have said, some of the ideas in this book are very basic. However, I see this book as more of a reference library addition than a means of learning out to run a retail... Read more

Published on May 19, 2006 by Michael MacDonald

5.0 out of 5 stars Timely Ideas in Falk's Revised Book
Ed Falk's rolodex seemingly never runs out of ideas. While many of them fall in the category of "hey, I remember doing that a few years back and it worked", the revised... Read more

Published on December 3, 2003

5.0 out of 5 stars Want more ideas?
It¡�s really a great book. The author start with the theme that ¡�the name of the game in retail is ¡V to attract new customers and get old ones to keep coming... Read more

Published on March 25, 2002 by On Ki, Lau

5.0 out of 5 stars A real meat and potatoes book for the truly hungry
This is without doubt the best book on creating retail excitement that I have ever seen, and I have read more than a few. Read more

Published on April 29, 1998

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Inside This Book (learn more)
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First Sentence:
NEVER HAS A nation undergone such dramatic changes in virtually every aspect of life as the United States since the end of World War II, and probably no area of business has felt and continues to feel the impact of these changes as much as retail. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
good media coverage, ethnic publications, frequent buyer, seasonal promotions, recipe contest, kosher products, tourist publications

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Patrick's Day, Valentine's Day, United States, Columbus Day, New Year's Eve, Super Bowl, Yellow Pages, Mother's Day, Witches Brew Recipe Contest, Father's Day, Labor Day, Little League, New York City, Smith's Kitchen Products Store, Arnold Smith, Everyone Loves, Small Retailers Take On the Chains, World Series, World War, Above Average Below Average Average, American Heart Association, Martin Luther King, New Orleans, Promotional Vehicle, Summary File

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Citations (learn more)

This book cites 3 books:

Salem, Massachusetts (Places in American History) by Deborah Kent on page 273
on page 11
Multiple Sclerosis: The Facts You Need (Your Personal Health) by Paul O'Connor on page 197

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