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1001 Ways to Market Your Books: For Authors and Publishers Paperback – January 1, 1998


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Product Details

  • Paperback: 704 pages
  • Publisher: Open Horizons; 5th Edition edition (1998)
  • Language: English
  • ISBN-10: 0912411481
  • ISBN-13: 978-0912411484
  • Product Dimensions: 9.4 x 5.8 x 1.7 inches
  • Shipping Weight: 2.4 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (77 customer reviews)
  • Amazon Best Sellers Rank: #655,671 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review

John Kremer's home might be nestled in Iowa cornfields, but his advice on book marketing comes straight from publishing's epicenter. 1001 Ways to Market Your Books is a tome of biblical proportion, a 700-page "organized potpourri" of useful ideas, examples, tips, and suggestions. You name it, Kremer covers it: publication scheduling, series and directory writing, attaining bestsellerdom, direct mail, cover design, offbeat advertising, online sales, alternative markets, and much (really!) more. He includes addresses and phone numbers, Web site addresses, and hundreds of marketing stories from authors and publishers. It is these stories that inspire one to think outside the box. One Canadian author changed his last name from Zimmerman to Cimmerman purely for bookstore-placement purposes. And Greg Godek, author of 1001 Ways to Be Romantic, performs a reverse shoplift. He sneaks copies of his books onto stores' shelves, figuring that if a copy sells, the store will order more. --Jane Steinberg

From Library Journal

Reflecting solid knowledge and experience, this second edition offers practical if sometimes obvious business tips, reference data, and promotional ideas that fledgling or floundering publishers might use to boost sales and market exposure. Many successful campaigns by firms large and small are cited, and the advice, not technical or system-ridden, is easy to grasp. Though little information is addressed to authors--mostly brief interspersed rephrasings of points in the main text--librarians should note the chapters on selling to libraries and bookstores. Worth buying, but be forewarned that purchase could lead to requests for the publisher's other titles, as readers are urged to consult the companion volumes.
- William A. Donovan, Chicago P.L.
Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Customer Reviews

Whether you are an author or a publisher, this book is a must!
Cynthia Sue Larson
A Six Step Formula For Making Your Best Decisions EVERY TIME!" says that reading Kremer's book opened doors, windows and floodgates for book sales!
louannsmit@aol.com, Lou Ann Smith, Author of the book: "BE DECISIVE! A Six Step Formula For Making Your Best Decisions EVERY TIME!"
John Kremer describes far more than 1,001 ideas, tips and suggestions for marketing books.
A. Petrotchenkov

Most Helpful Customer Reviews

61 of 68 people found the following review helpful By Cynthia Sue Larson TOP 1000 REVIEWER on April 14, 2002
John Kremer hits a home run with this spectacular classic reference on how to market books. Whether you are an author or a publisher, this book is a must! Every useful promotional idea you might think of is included here, from the most traditional methods to guerrilla marketing techniques.
In fact, this book is so packed with creative ideas for marketing books that it's easy to make it part of your marketing campaign. Everything from book cover design and redesign tips, to web site listings in directories and search engines, to getting yourself onto television programs (even news programs sell books) is covered. Simply make a commitment to implement two ideas from this book each week for a few months, and watch your sales soar!
What I love the most about 1001 WAYS TO MARKET YOUR BOOKS is the way it inspires me to ask myself, "What am I willing to do to promote my book?" Kremer makes the point that any good book can become successful when it is properly promoted so buyers know what it's about, why they need it, and how they can buy it.
If you are looking for the very best reference on promoting books, look no further. This is it!
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129 of 155 people found the following review helpful By mark harlan on December 11, 2004
Verified Purchase
i was writing "winning at internet poker for dummies" for wiley and my agent recommended this book when i asked what i could do to help promote my title ... so i'm coming from a sort-of weird angle; monster publishing house with an established name, new author trying to figure out how to sell more books.

"1001 ways ..." is written, at its heart, for publishers, and *especially* self-publishers. as others have mentioned here, it's a tad less valuable for authors.

the good news is it's jammed full of ideas, tricks, tips and techniques ... and at 700 pages, there are a ton of them ... something in here will help you, i guarantee it.

the bad news is that a larger-than-you-would-expect amount of information is conflicting (e.g. "start at the top when trying to get reviews on your books, one review at the top offsets thousands at the bottom," ... several pages later, "you need to start at the bottom of the media chain for reviews, you're most likely to get success there." "send all your review copies by overnight express" then later, "don't bother with expressing your drafts, it's a waste of money."), some strange (e.g. "do a book signing in a donut shop") and, as with any book of size, a lot that's just not applicable to you ...

worse, there isn't an overlying set of plans ... nothing that says, "if you're this kind of publisher, read this and this, but ignore that," "if you're an author doing how-to books, ignore anything we mention about this," "if you have a budget of this much, you should focus only on these things."

so the combo of a nearly infinite amount of information, crossed with no overlying skeletal plan, can make the book tedious and time consuming.
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22 of 24 people found the following review helpful By Bernadette A. Moyer on May 13, 2000
I have had this title for quite sometime and I use it as a reference book. I think this is the single best book for the want to be author/publisher to the established author/ publisher. Many times I have been confronted by someone who is thinking of self publishing. This is the book that I suggest each and every time! Like a reference book, you will find helpful hints, ideas and contact information. If you are new to the business this title will aid in guiding you to thinking of the many aspects of the book business. It also will aid in defining some of the many avenues in marketing. 1001 Ways to Market Your Book is a title you will keep on your bookshelf as I have!
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19 of 21 people found the following review helpful By A. Petrotchenkov on August 29, 2000
"1001 Ways to Market Your Book" is the single best reference for authors and book publishers I have ever read. This should be on the bookshelf of every author, publisher, and bookseller who really want a successful book. John Kremer describes far more than 1,001 ideas, tips and suggestions for marketing books. This is a must-have reference.
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10 of 10 people found the following review helpful By Ted Lea on December 2, 2001
Reviewed by Ted Lea, author of "When I Grow Up I'm Going to be a Millionaire (A Children's Guide to Mutual Funds)". This book has helped us sell many books - it is loaded with ideas both for authors and publishers. It could take a lifetime to follow up on all the recommendations and suggestions that John Kremer has provided. If you are an author - buy it, read it and read it again over and over again. Great stuff.
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13 of 14 people found the following review helpful By Clint Greenleaf on March 11, 2000
John is the consummate marketing-guru; this spectacular guide explains many new and different ways of looking at the business of selling books. It is one of our required reading books for our staff, is given to every author we sign and I often quote from it during my publishing classes. The real benefit from this book is that it helps you develop a new way to think and see marketing opportunities. While it has proven incredibly helpful to the self-publishing community, it is also a valuable tool for those authors who have signed with a publishing house. Get a copy of this book today and start selling your books!
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13 of 14 people found the following review helpful By Susan Carter on November 29, 2001
If you only use a handful of the ideas you find in this book, you'll achieve phenominal book marketing success. I used this book to launch my own marketing campaign for my first self-published book and continue to go back to it again and again for new ideas. Does it work? Yes! I'm currently using it to: prepare a new launch for a completely revised edition of my first book, develop a marketing plan for a book I am publishing for another author, and find new ways to introduce my second self-published book slated to go to print in the next few months. John Kremer is the "guru" of book promotion!
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