Today's most complete handbook on book marketing.
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Book Description
Editorial Reviews
Amazon.com Review
John Kremer's home might be nestled in Iowa cornfields, but his advice on book marketing comes straight from publishing's epicenter. 1001 Ways to Market Your Books is a tome of biblical proportion, a 700-page "organized potpourri" of useful ideas, examples, tips, and suggestions. You name it, Kremer covers it: publication scheduling, series and directory writing, attaining bestsellerdom, direct mail, cover design, offbeat advertising, online sales, alternative markets, and much (really!) more. He includes addresses and phone numbers, Web site addresses, and hundreds of marketing stories from authors and publishers. It is these stories that inspire one to think outside the box. One Canadian author changed his last name from Zimmerman to Cimmerman purely for bookstore-placement purposes. And Greg Godek, author of 1001 Ways to Be Romantic, performs a reverse shoplift. He sneaks copies of his books onto stores' shelves, figuring that if a copy sells, the store will order more. --Jane Steinberg
--This text refers to an out of print or unavailable edition of this title.
From Library Journal
Reflecting solid knowledge and experience, this second edition offers practical if sometimes obvious business tips, reference data, and promotional ideas that fledgling or floundering publishers might use to boost sales and market exposure. Many successful campaigns by firms large and small are cited, and the advice, not technical or system-ridden, is easy to grasp. Though little information is addressed to authors--mostly brief interspersed rephrasings of points in the main text--librarians should note the chapters on selling to libraries and bookstores. Worth buying, but be forewarned that purchase could lead to requests for the publisher's other titles, as readers are urged to consult the companion volumes.
- William A. Donovan, Chicago P.L.
Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
- William A. Donovan, Chicago P.L.
Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Customer Reviews
Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Whether you are a published writer or want to become a published writer, you need to read this book. There are literally hundreds and hundreds of ways to promote, publicize, announce, advertise and get your name out to thousands if not millions of people. The ideas listed are simple, easy to understand, well researched and simply fun to complete. I was surprised at how many mistakes I made with my marketing campaign in the beginning. There are so many simple, no-brainer ideas that I could have been doing that would have helped me to market my book better. Not only are there ideas that help to raise the sales and production of your book at your marketing launch, but there are ways to help keep it going. The reason I gave it four stars instead of five was because several of the ideas in the book are for businesses or large companies who have huge amounts of money to use for marketing, massive amounts of time to travel, and can participate in events that the individual can not. However, there are still many, many great tips for the self-published author. If you want to market your book effectively read this one!
-Christian Fobian, Author of Why Christ?
-Christian Fobian, Author of Why Christ?
12 of 13 people found the following review helpful
By Louie MMA
Amazon Verified Purchase
After reading positive review after positive review of the book, I eagerly anticipated the book's arrival in the mail. As the book was so thick and chock full of information, I knew that I would walk away with many new ideas on how to market my book. After reading the book cover to cover, I can honestly say that I walked away with very little. Perhaps it is because I have a background in marketing and already came up with some of the marketing ideas on my own (get mentioned in newspaper articles, speak in as many places as possible) or perhaps because some of the ideas were just a stretch to 1,001 (Open your own bookstore, use your book content to start a book and get AdSense money.
12 of 13 people found the following review helpful
Amazon Verified Purchase
When John Kremer decided to name his book, 1001 WAYS TO MARKET YOUR BOOKS, he sold himself short. If you only came away with 1001 ideas from this massive tome, I'd say you might want to go back and re-read it.
This book is, by far, the best book I have found on book marketing. For a promoter or author to attempt to market a book without first researching how to go about it, would be insane, and that research should begin right here. There are many books available on this topic, but none so comprehensive as this one.
Kremer's book goes far beyond the basics of giving you a few pointers on how to market your book. Let's face it, no matter how incredible your book might be, if no one ever reads it, your work is lost. This book will arm the writer with information on what they can do to insure their own success. Don't make the mistake so many authors make of leaving their success up to someone else.
Here you'll learn not only about marketing your book, but how to construct a top notch publicity campaign, various ways to promote your book, the best way to advertise, gaining distribution, and even how to capitalize on your writing after your book is published.
In short, if you are a writer or publisher, you HAVE TO HAVE this book. To attempt to market your book without it would be like running a race with cement shoes.
This book is, by far, the best book I have found on book marketing. For a promoter or author to attempt to market a book without first researching how to go about it, would be insane, and that research should begin right here. There are many books available on this topic, but none so comprehensive as this one.
Kremer's book goes far beyond the basics of giving you a few pointers on how to market your book. Let's face it, no matter how incredible your book might be, if no one ever reads it, your work is lost. This book will arm the writer with information on what they can do to insure their own success. Don't make the mistake so many authors make of leaving their success up to someone else.
Here you'll learn not only about marketing your book, but how to construct a top notch publicity campaign, various ways to promote your book, the best way to advertise, gaining distribution, and even how to capitalize on your writing after your book is published.
In short, if you are a writer or publisher, you HAVE TO HAVE this book. To attempt to market your book without it would be like running a race with cement shoes.
Most Recent Customer Reviews
4.0 out of 5 stars
He's Not Kidding
1001 Ways to Market Your Books (1001 Ways to Market Your Books: For Authors and Publishers)This book was recommended to me by Dr. Read more
Published 19 days ago by Donna K. Childree
5.0 out of 5 stars
There is no other option for a traditional publisher
Atleast no other option that I know of... Guess its out dated, but still there are lot of stuff that you could pick up.... Read more
Published 1 month ago by Anu
5.0 out of 5 stars
Thank you John!
You've given me more than 1001 ways to market my book "Senior Satisfaction Revealed". Your well delivered ideas have not only informed me of different ways to market, but... Read more
Published 2 months ago by Patty Hopker
5.0 out of 5 stars
Good book for beginners to learn ABC of book marketing
Good book for beginners to learn ABC of book marketing.
Great book to learn basic stuff, you need to know before you go to the book market to sell your books.
Great book to learn basic stuff, you need to know before you go to the book market to sell your books.
Published 2 months ago by Valaam
5.0 out of 5 stars
Great resource for authors
Great reference book, although some of the links and websites are dated. Unfortunately, that happens since the Internet is constantly changing. Read more
Published 3 months ago by C.A. Wulff
5.0 out of 5 stars
I Keep Going Back For More!
I've still not finished the book. I read and learn something new and have to lay the book down, do what it says and it works! Read more
Published 3 months ago by Nathaniel Fortner
5.0 out of 5 stars
A writer's helpful handbook.
John Kremer does a wonderful job helping writers such as myself, get our product to the people. Not all the techniques have been utilized, but this is a thick book with so many... Read more
Published 4 months ago by Michael Mcart
5.0 out of 5 stars
What Did I Get Out of "1001 Ways to Market Your Books" by John Kremer?...
I know that's a long title for a review. But it's a really long book, filled to the brim with tools and information for book marketing. Read more
Published 5 months ago by J. Reader
1.0 out of 5 stars
Disappointing and Outdated
I got this book at the suggestion of another writer, but I have found no useful information in it. Many of the websites they reference wither no longer exist. Read more
Published 5 months ago by WitchyWriter
5.0 out of 5 stars
Great Resource
I am so glad that I didn't review this book three years ago when I bought the book. I simply didn't understand the publishing industry well enough to appreciate the information in... Read more
Published 6 months ago by Glenn Gamble
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