About the Author
Bob Hoffman is CEO of Hoffman|Lewis advertising in San Francisco and St. Louis. Bob is former CEO of MOJO USA and ex-President and Creative Director of Allen & Dorward. He has served as President of the San Francisco Advertising Club and been on the board of the Advertising and Marketing International Network. Bob has created advertising for McDonald’s, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, Seagrams, and more companies than he cares to remember. Bob is author of the book "The Ad Contrarian" and the blog of the same name. In 2012 he was named “Advertising Person of the Year” by the San Francisco Advertising Club.