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101 Contrarian Ideas About Advertising Paperback – April 4, 2012


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Product Details

  • Paperback: 236 pages
  • Publisher: Hoffman/Lewis (April 4, 2012)
  • Language: English
  • ISBN-10: 097968854X
  • ISBN-13: 978-0979688546
  • Product Dimensions: 8 x 5 x 0.8 inches
  • Shipping Weight: 10.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Best Sellers Rank: #214,298 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Bob Hoffman is CEO of Hoffman|Lewis advertising in San Francisco and St. Louis. Bob is former CEO of MOJO USA and ex-President and Creative Director of Allen & Dorward. He has served as President of the San Francisco Advertising Club and been on the board of the Advertising and Marketing International Network. Bob has created advertising for McDonald’s, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, Seagrams, and more companies than he cares to remember. Bob is author of the book "The Ad Contrarian" and the blog of the same name. In 2012 he was named “Advertising Person of the Year” by the San Francisco Advertising Club.

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Customer Reviews

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Great book for entertainment and unique insider info.
Brian
The review title really says it all... This book is an awesome read, so go ahead and spend the buck!
msa
If you are like me it will make you laugh, make you cry and shake your head in wonder.
Stephen McGill

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Mark Trueblood on December 8, 2011
Format: Kindle Edition Verified Purchase
Before I decided to go into advertising for my career, I studied formal logic, rhetoric, and debate in college. It turns out this is a terrific background for a copywriter and an ad professional, because I actually use my training nearly every day on the job. How many Philosophy majors can say that!?!?!? However, I have often caught myself drinking the hype that the ad industry serves in 40 oz bottles. Diligently reading Bob Hoffman has helped put me back on the straight and narrow.

Bob Hoffman is an ad agency owner and a popular advertising blogger at "The Ad Contrarian." He is known for his hilarious skewering of the BS that inundates the advertising industry. Over the years, he has become my favorite advertising blogger because of his ability to think critically. Critical thinking and logic are two faculties in short supply in our industry, and Bob is always a refreshing read.

So I was very happy to see his new book for sale. This book is an edited collection of posts from his blog. Bob Hoffman's perspective is terrific because he continually digs into various heaping piles of advertising hype to discover nuggets of truth. And if he doesn't find any, he's not afraid to say how bad it stinks.

There's not much specific to say about his book, because it's collected from his blog. If you like his blog, you'll like the book. And even if you've read every post on his blog, you should still buy the book. Because he's been writing that great blog for free, and at least deserves some beer money for the effort.
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7 of 8 people found the following review helpful By George Parker on November 30, 2011
Format: Kindle Edition Verified Purchase
It gives me great pleasure to review Bob Hoffman's new book. "101 Contrarian Ideas About Advertising." For those of you out there who are not familiar with the Second Best Blog on Advertising, (The Ad Contrarian) I should explain that Bob and I share a vision, which is to explain to everyone that the ad biz is well and truly doomed, and when the old geezers like us are finally gone to wherever it is they still do three martini lunches, you may as well close the door and turn off the lights. The book is a classic, a compendium of some of Bob's better posts on his blog. They are all gems, `cos they all sound like me. I'm not saying for a minute that Bob has done one of my famous "Homages." Heck no... It's the fact that we must have been separated at birth... We think exactly the same, even down to accusing whoever first thought of putting pineapple on a pizza of being a prime douchenozzle. If you do nothing else, read the chapter titled "The Crisis of Advertising." A Gem. He talks about BDA's and BDC's (I should have licensed those things!) Like me, he points the finger at the conglomeration of the business and the bean counters running them. Also, like me, he shares a slime snarling, mucus dribbling hatred of people who bastardize the English language with either invented words, such as ideation, and datametrics. Even worse, words that have been mangled by using them to demonstrate the users innate stupidity, these include such gems as resonate, curate, synergism, holistic, etc. He quotes this beauty from a bunch of industry idiots... "Online media has an abundance of metrics, but none that serve as currency across the ecosystem." For heavens sake, who will fight this creeping menace when Bob and I have departed to join Hal, Howard and David at that big bar in the sky?Read more ›
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2 of 2 people found the following review helpful By Michael Concannon on November 30, 2011
Format: Kindle Edition Verified Purchase
Here what I love about Bob, his book, his message, his style: reasoned & experienced viewpoint, uses facts to make & support his POV, funny as hell, willing to doubt his own thoughts and challenge his own preconceived notions, kryptonite to the blind web-marketing maniacs, unabashedly traditionalist, debunker, iconoclast, funny as hell. Bob is like a master craftsman you find in a small town that builds and sells elegant and structural sound three legged stools that will last 100 years, with tools from a bygone era. A handbook for smart marketers. Did I mention he is funny as hell?
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1 of 1 people found the following review helpful By Edward Flynn on November 30, 2011
Format: Kindle Edition Verified Purchase
I've been a fan of Bob's blog for a long time. His wit and insight into the business of advertising is spot on. If you, like me, have worked in the industry long enough to see the shenanigans done by agencies and clients, you will laugh at plenty of the contents of his book. Advertising is a business that is always ripe for satire and criticism which is what Bob does in spades. It's a really quick read and at three bucks on kindle it's well worth it.
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1 of 1 people found the following review helpful By Sharon Krinsky on November 28, 2011
Format: Kindle Edition Verified Purchase
A funny, enlightening, clear-eyed look at advertising and marketing. Pleasantly didactic and cheerfully challenging of the fables and fantasies that pass for advertising principles. Plus I'm mentioned in the acknowledgements, which is the real reason I bought it.
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2 of 3 people found the following review helpful By Len Tillem on December 29, 2011
Format: Kindle Edition
I loved this book.
I am not, thank God, in advertising but this book taught me a
lot about how to avoid the BS that comes from working with other people.
If you meditate in a cave you don't need this book.
If you work with more than two people you should read this book.
Really, it's an easy, clever read and it will help you feel OK
about tuning out and spacing out at office meetings.
We all need that kind of help.
Len Tillem
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Format: Kindle Edition Verified Purchase
What a great book. It is so refreshing to read a book about advertising that is not full of hype, puffery and nonsense. Advertising is selling and Bob does a great job reminding us on a regular basis. No shortage of laughs in this book. I think its a reality check for the modern marketer.
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