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Maybe the easiest read you will ever run across. It is really a series of blogs put together as chapters but that still makes it a book. A very worthwhile book. Read morePublished 4 months ago by mdornari
It is worth reading. This guy has a a very entertaining blog. He know how much BS that passes for wisdom. I think he a a sober alternative to the all the "Experts" today. Read morePublished 6 months ago by Jose Suerte
I'm glad I've found this book. It points out what it's one of the important things missing in advertising today, making it so honest and cynical, and really, really fun to read. Read morePublished 9 months ago by Edmundo Mora
I enjoy books with the audacity to speak the truth.
Or at least the truth as seen by the author. Read more
The best of the ad profession minus all the marketing mantras, babble and ultimately bulls***. This book clearly contributed to reigniting my love for advertising after a decade in... Read morePublished 11 months ago by Adrian
I have worked in the advertising field for close to 40 years and for the most part, loved every minute of it. Read morePublished 13 months ago by Mary Daniels
This book will help you cut through the hype and BS that prevails in today's marketing and advertising world. Read morePublished 14 months ago by Amazon Customer