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101 Contrarian Ideas About Advertising Paperback – April 4, 2012

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Editorial Reviews

About the Author

Bob Hoffman is an author, speaker, and partner in Type A Group, LLC, a company that consults to marketers, advertisers and media. He is author of "101 Contrarian Ideas About Advertising", Amazon's top-selling advertising paperback for over a year. He is also author of the "The Ad Contrarian" and "The Ad Contrarian" blog, which was named one of the world's most influential advertising and marketing blogs by Business Insider. Bob's new book, "Advertising Needs Troublemakers" will be released in early 2015. In 2012, Bob was selected "Ad Person of the Year" by the San Francisco Advertising Club. Bob founded and was chairman/ceo of Hoffman/Lewis advertising, one of the West's largest independent advertising agencies. He retired from Hoffman/Lewis in 2013. Previously, Bob was ceo of Mojo USA and president and creative director of Allen & Dorward. Bob has created advertising for McDonald's, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, AT&T, and more companies than he cares to think about. He has served on the board of the Advertising and Marketing International Network and has also been Special Assistant to the Executive Director of the California Academy of Sciences. Bob is a frequent speaker at industry conferences, business meetings, and advertising events.
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Product Details

  • Paperback: 236 pages
  • Publisher: Hoffman/Lewis (April 4, 2012)
  • Language: English
  • ISBN-10: 097968854X
  • ISBN-13: 978-0979688546
  • Product Dimensions: 5 x 0.5 x 8 inches
  • Shipping Weight: 10.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (43 customer reviews)
  • Amazon Best Sellers Rank: #546,377 in Books (See Top 100 in Books)

More About the Author

Bob Hoffman is an author, speaker, and partner in Type A Group, LLC, a company that consults to marketers, advertisers and media.

He is author of "Marketers Are From Mars, Consumers Are From New Jersey", "101 Contrarian Ideas About Advertising," (which became the #1 selling advertising book at Amazon,) "The Ad Contrarian," and "Quantum Advertising." He also writes "The Ad Contrarian" blog, which was named one of the world's most influential advertising and marketing blogs by Business Insider.

In 2012, Bob was selected "Ad Person of the Year" by the San Francisco Advertising Club.

Bob founded and was chairman/ceo of Hoffman/Lewis advertising, one of the West's largest independent advertising agencies. He retired from Hoffman/Lewis in 2013.

Previously, Bob was ceo of Mojo USA and president and creative director of Allen & Dorward.

Bob has created advertising for McDonald's, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, AT&T, and more companies than he cares to think about.

He has served on the board of the Advertising and Marketing International Network, and the Foundation for Osteoporosis Research and Education, and has also served as Special Assistant to the Executive Director of the California Academy of Sciences.

Bob is a frequent speaker at industry conferences, business meetings, and advertising events.

Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Mark Trueblood on December 8, 2011
Format: Kindle Edition Verified Purchase
Before I decided to go into advertising for my career, I studied formal logic, rhetoric, and debate in college. It turns out this is a terrific background for a copywriter and an ad professional, because I actually use my training nearly every day on the job. How many Philosophy majors can say that!?!?!? However, I have often caught myself drinking the hype that the ad industry serves in 40 oz bottles. Diligently reading Bob Hoffman has helped put me back on the straight and narrow.

Bob Hoffman is an ad agency owner and a popular advertising blogger at "The Ad Contrarian." He is known for his hilarious skewering of the BS that inundates the advertising industry. Over the years, he has become my favorite advertising blogger because of his ability to think critically. Critical thinking and logic are two faculties in short supply in our industry, and Bob is always a refreshing read.

So I was very happy to see his new book for sale. This book is an edited collection of posts from his blog. Bob Hoffman's perspective is terrific because he continually digs into various heaping piles of advertising hype to discover nuggets of truth. And if he doesn't find any, he's not afraid to say how bad it stinks.

There's not much specific to say about his book, because it's collected from his blog. If you like his blog, you'll like the book. And even if you've read every post on his blog, you should still buy the book. Because he's been writing that great blog for free, and at least deserves some beer money for the effort.
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7 of 9 people found the following review helpful By George Parker on November 30, 2011
Format: Kindle Edition Verified Purchase
It gives me great pleasure to review Bob Hoffman's new book. "101 Contrarian Ideas About Advertising." For those of you out there who are not familiar with the Second Best Blog on Advertising, (The Ad Contrarian) I should explain that Bob and I share a vision, which is to explain to everyone that the ad biz is well and truly doomed, and when the old geezers like us are finally gone to wherever it is they still do three martini lunches, you may as well close the door and turn off the lights. The book is a classic, a compendium of some of Bob's better posts on his blog. They are all gems, `cos they all sound like me. I'm not saying for a minute that Bob has done one of my famous "Homages." Heck no... It's the fact that we must have been separated at birth... We think exactly the same, even down to accusing whoever first thought of putting pineapple on a pizza of being a prime douchenozzle. If you do nothing else, read the chapter titled "The Crisis of Advertising." A Gem. He talks about BDA's and BDC's (I should have licensed those things!) Like me, he points the finger at the conglomeration of the business and the bean counters running them. Also, like me, he shares a slime snarling, mucus dribbling hatred of people who bastardize the English language with either invented words, such as ideation, and datametrics. Even worse, words that have been mangled by using them to demonstrate the users innate stupidity, these include such gems as resonate, curate, synergism, holistic, etc. He quotes this beauty from a bunch of industry idiots... "Online media has an abundance of metrics, but none that serve as currency across the ecosystem." For heavens sake, who will fight this creeping menace when Bob and I have departed to join Hal, Howard and David at that big bar in the sky?Read more ›
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2 of 2 people found the following review helpful By Byron Sharp on July 11, 2014
Format: Kindle Edition Verified Purchase
An excellent collection of commentary on current marketing beliefs. Very funny, very wise.

Bob is the little child who points out that the emperor is wearing no clothes, while too many of his advertising colleagues go along with the hype because it pays their salaries. This man has a great sense of humour, plenty of relevant agency experience, courage. And his position is ethical, he cares about advertising/marketing and the consumer - the same can't be said for so many consultants peddling hype and fads to unwitting marketers.

Professor Byron Sharp.
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2 of 2 people found the following review helpful By Michael Concannon on November 30, 2011
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Here what I love about Bob, his book, his message, his style: reasoned & experienced viewpoint, uses facts to make & support his POV, funny as hell, willing to doubt his own thoughts and challenge his own preconceived notions, kryptonite to the blind web-marketing maniacs, unabashedly traditionalist, debunker, iconoclast, funny as hell. Bob is like a master craftsman you find in a small town that builds and sells elegant and structural sound three legged stools that will last 100 years, with tools from a bygone era. A handbook for smart marketers. Did I mention he is funny as hell?
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1 of 1 people found the following review helpful By Edward Flynn on November 30, 2011
Format: Kindle Edition Verified Purchase
I've been a fan of Bob's blog for a long time. His wit and insight into the business of advertising is spot on. If you, like me, have worked in the industry long enough to see the shenanigans done by agencies and clients, you will laugh at plenty of the contents of his book. Advertising is a business that is always ripe for satire and criticism which is what Bob does in spades. It's a really quick read and at three bucks on kindle it's well worth it.
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1 of 1 people found the following review helpful By Sharon Krinsky on November 28, 2011
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A funny, enlightening, clear-eyed look at advertising and marketing. Pleasantly didactic and cheerfully challenging of the fables and fantasies that pass for advertising principles. Plus I'm mentioned in the acknowledgements, which is the real reason I bought it.
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