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Today we are flooded with the term “innovation” everywhere -- in magazines, journals, conferences, books, blogs, boardrooms, and news. Yes, with this level of attention being paid to “innovation”, it feels like “innovation has arrived!” It has made a splash in the world, especially in the world of business! But, what does this really mean to an organization? How does this energy and enthusiasm impact a person’s daily activities at work?
Innovation wins customers, creates competitive advantage, and increases profit for organizations. But it’s also a notoriously risky venture to enter into, resulting in extremely low success rates and reluctance on the part of investors and decision-makers to support it. Does innovation have to be so risky and unpredictable?
I’m attacking these issues head on by articulating a vision of a reliable, repeatable, and structured approach for driving innovation in organizations.
This vision is shaped by five basic insights about innovation.
1. Innovation is a discipline, not a mystery.
Practicing innovation is not a mystery, contrary to what most people believe. Innovation is a discipline. It can be planned, practiced, improved, and excelled at. It can be formalized as a disciplined process. We can approach the practice of innovation (creating new products, services, and customer experiences) like a science, with a set of practical and rigorous methods, tools, and frameworks.
2. Innovation process needs clear modes, mindsets, and methods.
Modes provide innovators the focus necessary to deal with complex innovation challenges. Mindsets provide them with clear ways of thinking to fully understand challenges and appropriately conceive responses. Methods facilitate step-by-step actions to reach desired outcomes and end goals. This way of framing structured innovation is particularly valuable for innovators to effectively work together as teams.
3. Four primary forces shape innovations.
The primary forces that shape successful innovations are business, technology, design, and society. Business force relates to the question of what is viable in the market -- where are the market gaps and how to fill them. Technology force looks for what is possible with new emerging technologies and how to create new offerings. Design force asks the question of what is desirable for people and how to create humanized solutions. Society force is focused on what is sustainable for the community and the environment. Integrating these forces produce innovations that deliver higher user and economic value.
4. Innovations need collaboration and teamwork.
Innovations use structured and disciplined processes in which all stakeholders participate. For example, engineers, technologists, business analysts, strategists, researchers, designers, social scientists, community members, and even end-users participate in the process. Collaborative thinking at many levels of the organization is needed to conceive reliable solutions.
5. The same generic process benefits many diverse projects.
A generalized innovation process -- comprehensively conceived for observing, reframing, ideating, prototyping, and planning -- can be used to develop a wide variety of concepts like products, services, experiences, messages, channels, business models, or strategies. It can also support the needs of various types of organizations -- corporate businesses, social organizations, governments, entrepreneurs, or networked organizations.
Firstly, I like the structure & organization of chapters in the book. Clean, crisp and simple. The design methods are presented with good examples and illustrations. Read morePublished 23 days ago by Aananth
I am on my third try to read this book and once more i am giving up and this time completely. I find the ideas presented by the author so disagreeable and precisely counter to... Read morePublished 1 month ago by Manuel S. Martinez
101 Design Methods is the bible of design research. If you work in design then you already have this book.Published 2 months ago by Adrienne Houghton
The books always get here in a quick matter, tho only thing that's a big concern is when doing a expense report because of so many shipments, which I don't mind but to get all the... Read morePublished 4 months ago by Maureen
Well structured following the steps of the design.I believe though that there is still space for improvements.Need to get the examples into more detail, maybe a reference? Read morePublished 5 months ago by vstasino
If they focused on half the methods and wrote twice as much for each this would be a substantially better book!Published 6 months ago by James S Beeby
It seemed like the goal of this book was to achieve 100 methods over providing meaningful insight or new ground. Read morePublished 7 months ago by Joe Kleinwaechter
Excellent read. Excellent examples provided in a "user friendly" manner if you will. M.B.A. student approved. Perfect framework for the overall process of an innovation.Published 10 months ago by Daniel
This book delivers what the title says: 101 methods to immerse yourself in the design thinking process and to develop your projects. Read morePublished 13 months ago by Jeremy Burns