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Today we are flooded with the term “innovation” everywhere -- in magazines, journals, conferences, books, blogs, boardrooms, and news. Yes, with this level of attention being paid to “innovation”, it feels like “innovation has arrived!” It has made a splash in the world, especially in the world of business! But, what does this really mean to an organization? How does this energy and enthusiasm impact a person’s daily activities at work?
Innovation wins customers, creates competitive advantage, and increases profit for organizations. But it’s also a notoriously risky venture to enter into, resulting in extremely low success rates and reluctance on the part of investors and decision-makers to support it. Does innovation have to be so risky and unpredictable?
I’m attacking these issues head on by articulating a vision of a reliable, repeatable, and structured approach for driving innovation in organizations.
This vision is shaped by five basic insights about innovation.
1. Innovation is a discipline, not a mystery.
Practicing innovation is not a mystery, contrary to what most people believe. Innovation is a discipline. It can be planned, practiced, improved, and excelled at. It can be formalized as a disciplined process. We can approach the practice of innovation (creating new products, services, and customer experiences) like a science, with a set of practical and rigorous methods, tools, and frameworks.
2. Innovation process needs clear modes, mindsets, and methods.
Modes provide innovators the focus necessary to deal with complex innovation challenges. Mindsets provide them with clear ways of thinking to fully understand challenges and appropriately conceive responses. Methods facilitate step-by-step actions to reach desired outcomes and end goals. This way of framing structured innovation is particularly valuable for innovators to effectively work together as teams.
3. Four primary forces shape innovations.
The primary forces that shape successful innovations are business, technology, design, and society. Business force relates to the question of what is viable in the market -- where are the market gaps and how to fill them. Technology force looks for what is possible with new emerging technologies and how to create new offerings. Design force asks the question of what is desirable for people and how to create humanized solutions. Society force is focused on what is sustainable for the community and the environment. Integrating these forces produce innovations that deliver higher user and economic value.
4. Innovations need collaboration and teamwork.
Innovations use structured and disciplined processes in which all stakeholders participate. For example, engineers, technologists, business analysts, strategists, researchers, designers, social scientists, community members, and even end-users participate in the process. Collaborative thinking at many levels of the organization is needed to conceive reliable solutions.
5. The same generic process benefits many diverse projects.
A generalized innovation process -- comprehensively conceived for observing, reframing, ideating, prototyping, and planning -- can be used to develop a wide variety of concepts like products, services, experiences, messages, channels, business models, or strategies. It can also support the needs of various types of organizations -- corporate businesses, social organizations, governments, entrepreneurs, or networked organizations.
The design methods are presented with good examples and illustrations.
For teams on their own the book can be a ready resource to guide the innovation process; what to do next in innovating new products or services.
This was the first time that I read a book and then looked at the program in which it was being taught.
lots of information gathered in one innovation book!!!!
This book was junk. It was a recommended to us by our professor. I scanned through the book when I was looking for ideas, but mainly it just seems like new jargon to methods I've... Read morePublished 4 months ago by jason yu
Great go to book. I like that it's more of a reference so you can read the few pages of info you need at a time. One of the only books I take around with me.Published 7 months ago by Gordie
Gives an overview of a lot of different design methods but doesn't really provide much detail on any of them. Read morePublished 7 months ago by Robber E Lee
Firstly, I like the structure & organization of chapters in the book. Clean, crisp and simple. The design methods are presented with good examples and illustrations. Read morePublished 8 months ago by Aananth