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I've read quite a few 'seo' books. This is probably one of the easiest to consume that I've ever come across. The 'tips' are presented in such a way that you can literally use it as a checklist to ensure you're covering all aspects.
Highly recommended to anyone baffled by SEO or even someone who wants to be reminded of a lot of the essential foundations that we're often guilty of overlooking / skipping.
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