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101 Secrets to Negotiating Success [Mass Market Paperback]

PhD Elaine F. Re' (Author)
3.0 out of 5 stars  See all reviews (2 customer reviews)


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Book Description

October 30, 1998
Engaging and compelling book of easy to apply Negotiation Secrets

Editorial Reviews

About the Author

Dr.Elaine F. Re' is a master negotiator who has spent more than 20 years conveying her skills,methods,and approach to others.Her seminars on Winning Negotiation have been presented to business executives in the United States,Canada,South America,and Europe.Now,for the first time ever,in her book "101 Secrets to Negotiating Success",Dr.Re' makes her proven success secrets available to everyone. Dr. Re' is President of an international consulting and training firm,with offices in New York and Albuquerque.

Product Details

  • Mass Market Paperback: 203 pages
  • Publisher: Canyon Crest Pub (October 30, 1998)
  • Language: English
  • ISBN-10: 0966693302
  • ISBN-13: 978-0966693300
  • Product Dimensions: 6.8 x 4.2 x 1 inches
  • Shipping Weight: 11.8 ounces
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #3,661,047 in Books (See Top 100 in Books)

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Average Customer Review
3.0 out of 5 stars (2 customer reviews)
 
 
 
 
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Quick, easy tips that make an immediate difference, November 19, 1999
This review is from: 101 Secrets to Negotiating Success (Mass Market Paperback)
From the time I opened the book, I was delighted with the easy to read format. Short chapters let me read the parts I cared about, and I now use it as a reference guide. I used it to negotiate a job, to negotiate weekend plans, and to negotiate work priorities, all with huge success. Definitely recommend it as a Christmas gift to anyone!
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1.0 out of 5 stars Elementary, shallow and somewhat naive, July 1, 2004
By A Customer
This review is from: 101 Secrets to Negotiating Success (Mass Market Paperback)
As soon as I see "Secrets", "The Only Guide You'll Ever Need", "Amazing" or similar "marketing" words in a book's title, I get jittery, and for a good reason. There are no secrets here and in most books with such a title.

I don't know what discipline the Author got her PhD in, but it certainly wasn't in negotiating.

This book is not completely bad, it is just soooooo ordinary. For that it could get 2 or 3 stars. But I have to deduct one star for the 6-7 pieces of very dubious, questionable and possibly damaging advice. Such as? Such as "Above all else, it is better to lose this deal and keep the relationship, than to lose the relationship and make the deal." This particular sentence (in various forms) was repeated a few times throughout the book, just in case you missed it. While this statement has some validity in some situations, it is completely false in most negotiations. There are ways of making a deal and improving the relationship! But the author does not go that deep. How to do it? Read "Start with NO" by Jim Camp.

Then 1 star has to be deducted for the multitude of old, tired "secrets" such as "Be soft on people but hard on issues" and clichés such as the 4Fs "Feel-Felt-Found-Find".

Cartoons (simple illustrations) are so simple they are meaningless. The book would be better (at least on a first glance) without them. I found them an insult to readers intelligence. They don't look great, they don't bring in any new information, they don't expand or complement the text, they don't help you understand the concepts better or faster, so WHY are they there?

There is also lots of "whiteness" in this book (lots of blank space), 1/3 (vertical column) of almost every page is blank, so that means that instead of 203 pages, this book really only has 140 or so pages. Again, the lack of quantity would not be a problem per se, but the lack of quality and depth is! The book is full of clichés and platitudes. Luckily it is out of print.

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