101 Successful PR Campaign Tips introduces you to the vast world of public and media relations. Whether you are a seasoned professional or are just starting out in public relations, this handy book will guide you through writing a perfect press release, how to create and manage your contacts, resources for distribution and most importantly, what NOT to do in your public relations campaign!
Mary Gormandy White, M.A., SPHR is co-founder of Mobile Technical Institute and MTI Business Solutions (www.mobiletechwebsite.com) in Mobile, Alabama. Mary oversees MTI's corporate training and continuing education division and also provides public relations and human resource management consulting services to a variety of human clients throughout the U.S.
As a trainer, Mary specializes in soft skill employee development classes, and has extensive experience facilitating training in areas related to human resources, communication, customer service, management, leadership, public relations, and social networking. She also teaches PHR and SPHR certification preparation courses and is a frequent speaker at conferences and association meetings nationwide.
Mary's professional background includes extensive experience in training, human resources management, writing, marketing, and public relations. She holds graduate and undergraduate degrees in Communication, and is actively involved in several professional and civic organizations, including the Mobile Society for Human Resource Management and the Junior League of Mobile.
She is the author of 101 Human Resource Management Tips and 101 Successful PR Campaign Tips in the LifeTips book series and also works as a Senior Group Editor and Social Networking Specialist with www.LoveToKnow.com.
