Provides practical advice on covers, layout, copy preparation, captions, model selection, type, order forms, mailing lists, drop shipping, celebrity endorsements, sweepstakes, marketing, customer service, and catalog evaluation.
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful:
3.0 out of 5 stars
Covers Everything For a Catalog--Not For The Beginner,
This review is from: 101 Tips for More Profitable Catalogs (Paperback)
Maxwell Sroge has some great information for product information and working with small suppliers. The Foreward by Lillian Vernon Katz is sweet and Lillian Vernon's catalog is frequently used as an example in the book. There are 101 different areas, which are often contributed by industry experts. "101 Tips" is well designed, easy to read. There is no index but the table of contents and the 101 Tip style makes finding information easy. When I read, "Let's assume a house active file of 1,000,000 customer names ..." I knew that he was thinking way past what we would ever do. I don't think that if I had a customer database of 1 million, that I would be reading a book--I would be hiring a consultant.
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Inside This Book
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First Sentence:
WHETHER YOU'RE JUST GETTING STARTED OR YOU'RE already a veteran cataloger, it's a good idea to step back and take a good look at the at the business. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
catalog copywriter, catalog marketers, catalog marketing, average order size, catalog business, response lists, house file Key Phrases - Capitalized Phrases (CAPs): (learn more)
Omaha Steaks, New York, Average Prior, Gnam Consultation Corporation, Vice President, High Performers, James Beard, Production Director, Roy Hedberg, Camera Case, Extra Virgin Olive Oil, Jim Coogan, Lane Bryant, Lou Smith, Smith Associates, Woodworker's Supply New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
WHETHER YOU'RE JUST GETTING STARTED OR YOU'RE already a veteran cataloger, it's a good idea to step back and take a good look at the at the business. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
catalog copywriter, catalog marketers, catalog marketing, average order size, catalog business, response lists, house file Key Phrases - Capitalized Phrases (CAPs): (learn more)
Omaha Steaks, New York, Average Prior, Gnam Consultation Corporation, Vice President, High Performers, James Beard, Production Director, Roy Hedberg, Camera Case, Extra Virgin Olive Oil, Jim Coogan, Lane Bryant, Lou Smith, Smith Associates, Woodworker's Supply New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 1
book:
5
books
cite this book:
- Math Without Tears by Roy Hartkopf on page 54
- How To Create Successful Catalogs by Maxwell Sroge in Front Matter, and Back Flap
- Opportunities in Direct Marketing Careers by Anne Basye in Back Matter
- 2,239 Tested Secrets For Direct Marketing Success : The Pros Tell You Their Time-Proven Secrets by Denny Hatch in Back Matter
- More 101 Best Home-Based Businesses for Women by Priscilla Huff on page 178
- 2,239 Tested Secrets For Direct Marketing Success by Denny Hatch in Back Matter
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