101 Ways to Promote Your Web Site [Paperback]

Susan Sweeney (Author)

Book Description

Publication Date: January 2001

Provides entrepreneurs, small business owners, corporate marketing managers, and consultants with tools and information on proven techniques such as using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to the Web site.

Editorial Reviews

Review

Incredible online marketing resource. Easy to read with invaluable and instantly applicable techniques. -- Dick Greco, president, TheBigFNI.com

Susan Sweeneys Internet marketing savvy is dynamite! We increased our hits immediately. -- Harriet Reid, Cyber Design

This is exactly the key information I needed for my Internet marketing campaign. Ask me if Im doing cartwheels. -- Jeff Morris, LobsterDirect.com --This text refers to an out of print or unavailable edition of this title.

From the Author

The Author, Susan Sweeney ([e-mail]) For the past several years I have consulted with many firms across the world on Internet related subjects, delivered many workshops, and spoken at many conferences on the topic of Internet Marketing. In my dealings I began to notice that the same questions continued to arise "Why don't people visit our site? I paid someone to design it so we could use it as a marketing tool". The truth is that, in most cases, the Web site designer has very little to do with the actual online marketing of your Web site. The Web site has to be designed to be search engine friendly, and this is something that has to be recognized by the Web designer. However, this is only a small portion of what must be done to receive a high volume of traffic to your site. In my workshop we cover all the different ways to increase traffic to a Web site. The response was always the same, "Susan, you should put all of this information in a book. It would be a great tool to have." I wrote this book so that people all over the world could learn about the vast opportunities for marketing online and to provide them with the tips, tools, and techniques that I have found valuable to increase traffic to a Web site.

Along with the purchase of the book by entrepreneurs and businesses, I found that many Web site designers were purchasing the book in bulk. Curious as to why, I investigated and found that Web site development companies were giving a copy of the book to their clients. Their clients automatically assume that the traffic would come as a result of having a Web site, and they expected the Web designers to make that happen. The Web site designers recognize that the book is a great tool, and by sharing the book with their clients it can help them to gain a clearer understanding of the many different things involved in increasing traffic to their Web sites. They have an appreciation for what has to be done and how time consuming it can be. They no longer expect that building Web site traffic is something that the Web developer will do for free, and if they are unable to dedicate the time to the promotion of the site, they are willing to outsource for these additional services.

I feel that this book is an excellent resource for all people who are serious about their online marketing. The book is also accompanied by a companion Web site that is continuously updated with the latest resources. To all my readers, I hope you enjoy the book and wish you lots of success with your online marketing. Review: This book provides a wealth of information for Web site promotion. The information in one chapter alone is worth its weight in gold. The format is accessible and the practical strategies are easy to immediately implement. At the end of each chapter, there is a list of free resources on the web that help you evaluate your Web site, as well as free services that submit your web site to a wider variety of search engines.

For a do-it-yourself step-by-step guide to getting your Web site out there with the global giants, 101 Ways to Promote Your Web Site is essential reading. It comes with a password for access to a 'members only' site. --This text refers to an out of print or unavailable edition of this title.

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Product Details

• Paperback: 502 pages
• Publisher: Independent Publishers Group; 3rd edition (January 2001)
• Language: English
• ISBN-10: 1885068573
• ISBN-13: 978-1885068576
• Product Dimensions: 8.9 x 6.8 x 0.8 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 3.7 out of 5 stars  See all reviews (80 customer reviews)
• Amazon Best Sellers Rank: #2,395,017 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

38 of 38 people found the following review helpful:

5.0 out of 5 stars Deserves Wide Acceptance, June 26, 2000

By 

Ralph F. Wilson - See all my reviews

This review is from: 101 Ways to Promote Your Web Site: Filled With Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic (Paperback)

When I first picked up 101 Ways to Promote Your Web Site, I really didn't expect to find 101 different methods. After reading the book I am sure that 101 is a conservative number.

The author includes two chapters on search engine considerations, as well as chapter-length treatment of marketing in newsgroups, signature files, e-mail, discussion lists, newsletters, link trading, award recognitions, meta-indexes, online advertising, affiliate programs, cybermalls, encouraging repeat visits, press releases, e-zines, web rings, offline promotion, traffic analysis, webcasting, and launching a website. In addition, the book has five appendices, including a brief glossary and a sample implementation and maintenance schedule. The book is especially rich in providing URLs for hundreds of sites that provide additional information.

I was disappointed to find little or no treatment of two very important Web marketing strategies: search engine positioning through doorway pages and viral marketing.

Sweeney does a great job of exposing the reader to the wide variety of methods that can be used to promote a website, but for an in-depth treatment of any of these, the reader will need to consult more specialized books. 101 Ways to Promote Your Website provides an excellent introduction to Web marketing for small to medium-size businesses, and deserves the wide acceptance it has already found in the marketplace.

31 of 33 people found the following review helpful:

2.0 out of 5 stars Book Title and Contents Do Not Match, May 1, 1999

By A Customer

This review is from: 101 Ways to Promote Your Web Site: Filled With Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic (Paperback)

The book is better than a few other books I have bought. I have used most of the techniques listed in the book, and I know they work. However, I feel being cheated by the publisher because the book promises 101 ways, and I only found 56 ways. The subtitle is more accurate as it hints that the 101 ways include tips and resources. Also, I'm very disappointed by the companion Web site. All I found are links to other Web sites mentioned in the book!!! There's absolutely no value to this companion site. I would have given this book a higher score if it covers more of the promotion techniques in greater depth. Out of the 56 ways, only 1/3 are covered well, and they are already familiar to most people: seach engines, directories, newsgroups, mailing lists, banner ads, and cybermall. The book could have focused more on the less known techniques such as online seminars, interactive tours, chat rooms, free offers, sponsoring Net events, and techniques used by such popular sites as Amazon.com and CNet. Finally, like many of the Internet books I have bought, some of the information in the book is already out dated. For example, the domain name registration agency is no longer at www.internic.net. The author could have provided some advice on how to keep up with the changes on the Internet.

22 of 23 people found the following review helpful:

5.0 out of 5 stars This Book is a Must Have, June 30, 2000

By A Customer

This review is from: 101 Ways to Promote Your Web Site: Filled With Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic (Paperback)

I purchased the first addition of 101 Ways and I was extremely pleased, and when I found out that the second addition was available I immediately ordered a copy. This book is jam packed with effective techniques that I used to help promote my organization's Web site.

Personally, I found the additions to this book to be a great asset. The additional chapters on Webcasting Technology, E-commerce, Web Traffic Analysis, and Affiliate Programs were in-depth - yet easy to understand. Unlike other Internet related books, this one doesn't confuse the reader with technical jargon. Instead it is written in plain English and is full of examples that helped me to understand the different online marketing techniques. Needless to say whenever I am doing any online marketing for my organization I have my copy of "101 Ways to Promote Your Web Site" on my desktop!