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101 Ways to Promote Your Web Site (101 Ways series) Paperback – July 1, 2008


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Product Details

  • Series: 101 Ways series
  • Paperback: 432 pages
  • Publisher: Maximum Press; 7th edition (July 1, 2008)
  • Language: English
  • ISBN-10: 1931644659
  • ISBN-13: 978-1931644655
  • Product Dimensions: 0.8 x 7.4 x 9.4 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (82 customer reviews)
  • Amazon Best Sellers Rank: #2,334,926 in Books (See Top 100 in Books)

Editorial Reviews

Review

"If you have a website, plan to get a website or use the internet to grow your sales, then you MUST own a copy of 101 Ways to Promote Your Web Site."  —Jeffrey Fox, best-selling author, How to Make Big Money in Your Own Small Business, How to Become a Rainmaker, and How to Become a Marketing Superstar


"Great stuff! Practical, powerful tips on growing sales from your website. Get it!"  —Randy Gage, author, Prosperity Mind and How to Build a Multi-Level Money Machine


"Fantastic online marketing resource! Easy to read, easy to understand, valuable online techniques."  —Brad Tully, www.cruiseprofessionals.com


"Since I began using some of the ideas in this book, I have built my Internet sales from $1,200 per month to more than $1,000,000 per year."  —Brian Tracy, author, Maximum Achievement

From the Author

The Author, Susan Sweeney (susan@connexnetwork.com) For the past several years I have consulted with many firms across the world on Internet related subjects, delivered many workshops, and spoken at many conferences on the topic of Internet Marketing. In my dealings I began to notice that the same questions continued to arise "Why don't people visit our site? I paid someone to design it so we could use it as a marketing tool". The truth is that, in most cases, the Web site designer has very little to do with the actual online marketing of your Web site. The Web site has to be designed to be search engine friendly, and this is something that has to be recognized by the Web designer. However, this is only a small portion of what must be done to receive a high volume of traffic to your site. In my workshop we cover all the different ways to increase traffic to a Web site. The response was always the same, "Susan, you should put all of this information in a book. It would be a great tool to have." I wrote this book so that people all over the world could learn about the vast opportunities for marketing online and to provide them with the tips, tools, and techniques that I have found valuable to increase traffic to a Web site.

Along with the purchase of the book by entrepreneurs and businesses, I found that many Web site designers were purchasing the book in bulk. Curious as to why, I investigated and found that Web site development companies were giving a copy of the book to their clients. Their clients automatically assume that the traffic would come as a result of having a Web site, and they expected the Web designers to make that happen. The Web site designers recognize that the book is a great tool, and by sharing the book with their clients it can help them to gain a clearer understanding of the many different things involved in increasing traffic to their Web sites. They have an appreciation for what has to be done and how time consuming it can be. They no longer expect that building Web site traffic is something that the Web developer will do for free, and if they are unable to dedicate the time to the promotion of the site, they are willing to outsource for these additional services.

I feel that this book is an excellent resource for all people who are serious about their online marketing. The book is also accompanied by a companion Web site that is continuously updated with the latest resources. To all my readers, I hope you enjoy the book and wish you lots of success with your online marketing. Review: This book provides a wealth of information for Web site promotion. The information in one chapter alone is worth its weight in gold. The format is accessible and the practical strategies are easy to immediately implement. At the end of each chapter, there is a list of free resources on the web that help you evaluate your Web site, as well as free services that submit your web site to a wider variety of search engines.

For a do-it-yourself step-by-step guide to getting your Web site out there with the global giants, 101 Ways to Promote Your Web Site is essential reading. It comes with a password for access to a 'members only' site. --This text refers to an out of print or unavailable edition of this title.


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Customer Reviews

In addition, most of the URLs listed in the book no longer exist.
Jim Oech
This new 2nd edition of the book is far better than the first (and much expanded).
Joe Beine
The book is super easy to read...in plain English rather than techno jargon.
Jennifer Smith

Most Helpful Customer Reviews

38 of 39 people found the following review helpful By Ralph F. Wilson on June 26, 2000
Format: Paperback
When I first picked up 101 Ways to Promote Your Web Site, I really didn't expect to find 101 different methods. After reading the book I am sure that 101 is a conservative number.
The author includes two chapters on search engine considerations, as well as chapter-length treatment of marketing in newsgroups, signature files, e-mail, discussion lists, newsletters, link trading, award recognitions, meta-indexes, online advertising, affiliate programs, cybermalls, encouraging repeat visits, press releases, e-zines, web rings, offline promotion, traffic analysis, webcasting, and launching a website. In addition, the book has five appendices, including a brief glossary and a sample implementation and maintenance schedule. The book is especially rich in providing URLs for hundreds of sites that provide additional information.
I was disappointed to find little or no treatment of two very important Web marketing strategies: search engine positioning through doorway pages and viral marketing.
Sweeney does a great job of exposing the reader to the wide variety of methods that can be used to promote a website, but for an in-depth treatment of any of these, the reader will need to consult more specialized books. 101 Ways to Promote Your Website provides an excellent introduction to Web marketing for small to medium-size businesses, and deserves the wide acceptance it has already found in the marketplace.
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32 of 35 people found the following review helpful By A Customer on May 1, 1999
Format: Paperback
The book is better than a few other books I have bought. I have used most of the techniques listed in the book, and I know they work. However, I feel being cheated by the publisher because the book promises 101 ways, and I only found 56 ways. The subtitle is more accurate as it hints that the 101 ways include tips and resources. Also, I'm very disappointed by the companion Web site. All I found are links to other Web sites mentioned in the book!!! There's absolutely no value to this companion site. I would have given this book a higher score if it covers more of the promotion techniques in greater depth. Out of the 56 ways, only 1/3 are covered well, and they are already familiar to most people: seach engines, directories, newsgroups, mailing lists, banner ads, and cybermall. The book could have focused more on the less known techniques such as online seminars, interactive tours, chat rooms, free offers, sponsoring Net events, and techniques used by such popular sites as Amazon.com and CNet. Finally, like many of the Internet books I have bought, some of the information in the book is already out dated. For example, the domain name registration agency is no longer at [...] The author could have provided some advice on how to keep up with the changes on the Internet.
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22 of 24 people found the following review helpful By A Customer on June 30, 2000
Format: Paperback
I purchased the first addition of 101 Ways and I was extremely pleased, and when I found out that the second addition was available I immediately ordered a copy. This book is jam packed with effective techniques that I used to help promote my organization's Web site.
Personally, I found the additions to this book to be a great asset. The additional chapters on Webcasting Technology, E-commerce, Web Traffic Analysis, and Affiliate Programs were in-depth - yet easy to understand. Unlike other Internet related books, this one doesn't confuse the reader with technical jargon. Instead it is written in plain English and is full of examples that helped me to understand the different online marketing techniques. Needless to say whenever I am doing any online marketing for my organization I have my copy of "101 Ways to Promote Your Web Site" on my desktop!
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14 of 14 people found the following review helpful By A Customer on November 8, 1999
Format: Paperback
I'm very disappointed by the quality of this book. There're a lot of good topics but most of their contents are too general and lack of substance. Two other books: "Advertising on the Internet" and "Internet Marketing and Promotion" are much, much better. Also, the book needs to be updated to reflect the new trends on the Internet. A lot of things have happened since the book was written.
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16 of 17 people found the following review helpful By Shawn Collins on December 14, 1999
Format: Paperback
This book would be helpful to the online novice, but it will be an annoyance to anybody that has been on the Internet for more than 90 days. Many important subjects are slighted by a mere paragraph, including affiliate programs, while Web Rings and Awards sites are granted entire chapters. And one of the big selling points of this book is an online companion site, but their site is more of a liability than anything else with little sign of updates.
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16 of 17 people found the following review helpful By Faith Sarah on December 24, 1999
Format: Paperback
I bought and read six books on Internet commerce. I found that Poor Richard's Internet Marketing and Promotions is the most practical and useful. This 101 Ways book disappointed me for two reasons: a useless companion Web site and insufficient writeup of most topics. I suggest the author/publisher be more honest in their marketing approach. This is a book that doesn't walk its talk.
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9 of 9 people found the following review helpful By Mellow Monk on September 28, 2005
Format: Paperback
This would have been an awesome book if it was released in, say, 2002, which is obviously when the material was written. Exhibit A: there isn't one mention of blogs. Not one! (Do you think blogs may have something to do with website promotion?) Exhibit B: A lot of the links given in the book are long dead. For instance, the author suggests using Recommend-it.com, which went out of business years ago. Still, the book is a good summary of the various strategies available for promoting a website, but I took away one star for the out-of-date material and another on general principle: If you're going to recycle old text (obviously from previous books), at least make *some* effort to update it!
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