From the Back Cover
How to write short and sweet for the Information Age
The advent of Twitter and other social networking sites, alongwith the ubiquity of text messaging, have made short-formcommunication and constant contact an everyday reality. Expressingyourself clearly in short bursts—particularly withinTwitter's 140 character limit—takes special writingskill.
For marketers and business owners, social media and textmessaging have become an increasingly important avenue forpromoting a business, but you have to be able to get your messageout in just a few words. 140 Characters is the first writing guidespecifically dedicated to communicating with customers, colleagues,and contacts with the succinctness and clarity that the timesdemand.
Twitter User #9 Dom Sagolla teaches the lessons of greatshort-form writing, including the importance of communicating withsimplicity, openness, and humor. What Strunk and White's Elementsof Style did for traditional media, 140 Characters does forthe social media revolution happening today. Inside, you'll learnall the basics of:
Developing your own honest and unique writing style
Evolving rules of grammar for the short form
Principles of brevity, including tech-speak/leetspeak
Avoiding the too-much-information syndrome
Mastering the art of the text message
Winning techniques for writing poetry, news, fiction, and muchmore
About the Author
helped create Twitter with Jack Dorsey and a team of entrepreneurs in San Francisco. He also helped engineer Macromedia Studio, Odeo, and Adobe Creative Suite, and now produces iPhone applications with his company, DollarApp.