From the Back Cover
How to write short and sweet for the Information Age
The advent of Twitter and other social networking sites, along with the ubiquity of text messaging, have made short-form communication and constant contact an everyday reality. Expressing yourself clearly in short bursts—particularly within Twitter's 140 character limit—takes special writing skill.
For marketers and business owners, social media and text messaging have become an increasingly important avenue for promoting a business, but you have to be able to get your message out in just a few words. 140 Characters is the first writing guide specifically dedicated to communicating with customers, colleagues, and contacts with the succinctness and clarity that the times demand.
Twitter User #9 Dom Sagolla teaches the lessons of great short-form writing, including the importance of communicating with simplicity, openness, and humor. What Strunk and White's Elements of Style did for traditional media, 140 Characters does for the social media revolution happening today. Inside, you'll learn all the basics of:
Developing your own honest and unique writing style
Evolving rules of grammar for the short form
Principles of brevity, including tech-speak/leetspeak
Avoiding the too-much-information syndrome
Mastering the art of the text message
Winning techniques for writing poetry, news, fiction, and much more
About the Author
helped create Twitter with Jack Dorsey and a team of entrepreneurs in San Francisco. He also helped engineer Macromedia Studio, Odeo, and Adobe Creative Suite, and now produces iPhone applications with his company, DollarApp.