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15 Minutes Including Q&A: A Plan to Save the World From Lousy Presentations Paperback – September 9, 2010


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Product Details

  • Paperback: 112 pages
  • Publisher: Persuasive Speaker Press; First edition (September 9, 2010)
  • Language: English
  • ISBN-10: 0978577620
  • ISBN-13: 978-0978577629
  • Product Dimensions: 6.9 x 4.4 x 0.4 inches
  • Shipping Weight: 2.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (55 customer reviews)
  • Amazon Best Sellers Rank: #687,459 in Books (See Top 100 in Books)

Editorial Reviews

Review

If you can t state your case simply and succinctly, no one s going to get it nor care! Joey s book, in the kind of practice-what-you-preach approach you would expect, details how to help everyone in your organization get-to-the-point, rescuing executives (and your audience) from countless hours of listening to mind-numbing reports and presentations. --Verne Harnish, CEO Gazelles, Mastering the Rockefeller Habits

About the Author

JOEY ASHER has coached thousands of business people at firms like Bank of America, The Home Depot, Kimberly-Clark, The Weather Channel, CISCO, and The Coca-Cola Company. He is the author of three other books including Even a Geek Can Speak: High Tech Presentation Skills for Low Tech People, Selling and Communication Skills for Lawyers, and How to Win a Pitch: The Five Fundamentals that Will Distinguish You from the Competition.

More About the Author

Joey Asher is a professional communication and selling skills coach who has worked with executives, managers, and salespeople at hundreds of firms including Global Payments, The Weather Channel, UPS, Kimberly-Clark, Alston & Bird, PricewaterhouseCoopers, NDCHEALTH, AMVESCAP, Verizon, UPS, MCI, Scientific-Atlanta and Kurt Salmon Associates.

His first book, 'Even a Geek Can Speak: Low-Tech Presentation Skills For High-Tech People,' was published by Longstreet Press in 2001 and is in its second printing (2006) by Persuasive Speaker Press. 'Selling and Communication Skills for Lawyers' was released in 2005 by American Lawyer Media. 'How to Win a Pitch' released May 2009 by Persuasive Speaker Press. His latest book, "15 Minutes Including Q and A" will be released Sept. 2010.

Joey's background is both as an attorney and as a newspaper reporter. He worked as an adjunct professor of law at Emory University School of law and was an attorney at Troutman Sanders L.L.P in Atlanta. Prior to law school, he worked as a newspaper reporter for the Gannett newspaper chain in Georgia and New York. Joey graduated from Cornell University and Emory University Law School.

Customer Reviews

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This is a very practical guide and in a very easy to read format.
Reginald Lal
Joey Asher's book "15 minutes including Q&A" provides an outstanding guide for making these types of presentations.
Mark P. McDonald
This is the sort of book that can make your work life better in two pretty important ways.
andrew drake

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Ben Rothke on April 4, 2011
Format: Paperback
When I initially read 15 Minutes Including Q&A: A Plan to Save the World From Lousy Presentations, I enjoyed it and thought it was a good book. It was only a few days later, sitting through yet another tedious vendor briefing, when reread it and truly appreciated how awesome a book it really is.

Author Joey Asher's premise is quite simple and intuitive: if you as a salesperson (or anyone trying to get a message across) can't state your case simply and succinctly, no one is going to get it or care. He notes that a major problem is that far too many salespeople and speakers waste their time on areas they think is important; but not on what the attendee wants to hear.

Asher notes that every day, businesspeople bore listeners with presentations that ramble on, make no clear points and fail to address the attendee's key concerns. His book lays out a plan for eliminating lousy presentations.

The introduction asks the basic question, why do most presentations stink? The answer Asher gives is that they ramble on, fail to make any points, try to say so many things that they become unwieldy PowerPoint death stars with no impact and ignore key audience concerns.

Asher's answer to the problem is this: keep the presentation short; leave ample time for Q&A and work to get a compelling dialogue and interaction with the attendees. That is the premise of the first two chapters.

The book is divided into 3 sections. Part 1 is about preparing a seven-minute rifle shot presentation. In essence, tell your entire story in about seven minutes. While counterintuitive at first; the book shows how this can be achieved.

The focus of chapter 3 is to start by focusing on key business challenge.
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Format: Paperback
Every once in a while, an author keeps his promise. Joey Asher does so in "15 Minutes Including Q&A: A Plan to Save the World From Lousy Presentations." His promise is in the title. It claims to offer a plan to a problem besetting leaders and speakers everywhere.

I am a speechwriter. My job is to help other people sound their best. The people who hire me or my peers are smart. They know they need help, and invest to receive that help. So it is with Asher's book. In just over 100 pages, he explains what a bad presentation is, and, minute-by-minute, what a good presentation should look like. Following what he says, plain and simple, will improve your presentations.

While his assertion that all presentations should be limited to 15 minutes is not entirely true, the principle of brevity is correct. In 15:00, the speaker can deliver a point which is memorable, which influences and which will cause change. In that same 15:00, the audience will be able to ask questions, understand the answer and leave the meeting knowing his or her time was well-spent.

Asher gets into style as well as content, and provides a structure that will serve 95% of business presentations. Chapter 11, for example, is all about slides: what we all have experienced, and what a good slide show looks like. He explains exactly what a Q & A is, what it can accomplish, and how to work around challenges that accompany opening the door to questions.

Just as with his goal of keeping a presentation short, he has kept his book succinct. I read it in an evening. So can you.

I fully recommend "15 Minutes Including Q&A: A Plan to Save the World From Lousy Presentations" by Joey Asher.

Anthony Trendl
[...]
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2 of 2 people found the following review helpful By Mark P. McDonald TOP 1000 REVIEWERVINE VOICE on March 17, 2011
Format: Paperback
We all have to give presentations; most of which are part of our day to day responsibilities. A sales presentation, status report, talking with your team, making an internal proposal all represent presentations that we have to make that have an impact on our lives and caresses.

Joey Asher's book "15 minutes including Q&A" provides an outstanding guide for making these types of presentations. The book is the best 30 minutes I have ever invested in reading a book in a very long time.

Highly recommended as a tool to raise your personal performance as well as driving a new level of efficiency across the organization. Recommended for anyone who has to give these everyday talks or who needs to rally a group to take collective action.

Asher's premise is straightforward, it takes no more than 7 minutes to put any important idea across to an audience. Then you leave the other 7 minutes for them to ask questions. Asher is right, particularly for the everyday presentations we have to give. Go much more than 15 minutes and you an literally see people begin to lose the will to live. Covering your key points in 7 minutes and stopping creates interest and the demand to know more.

But how do you do this?

That is what the book is all about.

In keeping with the book's theme, here are the three main strengths of this book

It's clear and focused on teaching you how to give a talk based on 15 minutes including Q&A. There is no wasted material in the book.

It covers everything you need to know to prepare, develop and give a great presentation. It's remarkable that Asher can cover message development, delivery techniques, prep and how to handle Q&A in just 106 booklet pages, but he does.
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