Do you often wonder how the most innovative entrepreneurs made it to where they are today? Would you like to know how they did it - and what it cost? Rachelle Thackray gives the accounts, in their own words, of leading entrepreneurs - what drove them to create businesses and what helped them. It follows the stories of entrepreneurs as they tell what drove them to set up the businesses they did, and what helped them trust in their own ideas. It covers a variety of sectors - retail, finance, technology, design and consultancy.
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Book Description
Editorial Reviews
Review
A series of helpful and informative guides aimed at assessing and assisting the small and medium sized business. -- Express Magazine
From the Publisher
As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Read before you dive in,
By Natureboy (London) - See all my reviews
This review is from: 20/20 Hindsight: From Starting Up to Successful Entrepreneur, by Those Who've Been There (Virgin Business Guides) (Paperback)
A must for anyone considering starting up a business however large or small. The author has interviewed entrepreneurs who have started their own companies - tiny ones you still haven't heard of, all the way up to Domino's Pizza. The insights they give into the pitfalls of company start-ups are priceless and take the reader through from the initial back-of-an-envelope ideas for their businesses right up to their launch and the first faltering footsteps. Even if you avoid one major start-up clanger by reading this book, it will have paid for itself many times over. Invaluable.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
20/20 Gold dust,
By A Customer
This review is from: 20/20 Hindsight: From Starting Up to Successful Entrepreneur, by Those Who've Been There (Virgin Business Guides) (Paperback)
It would be hard to find someone better qualified for a book about successful business practise than Rachelle Thackray. Anyone who has followed her columns in the Independent Newspaper over the last four years - Me and My Partner, The Digerati, My Biggest Mistake - will be familiar with the breadth of the interviewees she has covered, from the music business to deep sea salvage, from hotel designing to ethical farming. She clearly has the ability to not only ask the crucial question but formulate the replies into a priceless objective wisdom. Thoroughly recommended for all prospective or seasoned entrepeneurs, whether to study in one gulp or to pick up intermitently for bite-sized quotes and thoughts. If the book teaches anything, it is that in business you stop learning at your peril.
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