From the Inside Flap
A majority of investors—both experienced professionals and aspiring individuals—are blinded by conventional investing ideas that just don't work. The fact is that many of us end up making costly mistakes because we don't understand the basic ways markets work.
What you need to succeed is a new investing lens, one that allows you to see things in a different way than most—one that helps you think differently. That's why Michael Hanson, a senior editor and columnist for Fisher Investments' MarketMinder.com, has written 20/20 Money.
While understanding economic fundamentals and analyzing data are important aspects of investing, without a clear vision and well-developed philosophy to help drive decisions, you can fall short of achieving your investing goals.
Through an interdisciplinary discussion ranging from stock market theory, mathematics, and history to systems theory, psychology, and science, 20/20 Money—the latest title from Fisher Investments Press—ventures outside the narrow realm of investing to help you gain the focus needed to help you in your efforts to protect your portfolio and produce superior long-term returns in even the most difficult market conditions. Page by page, you'll discover how to:
Use current research in neuroscience and behavioral psychology to understand how your perceptions and natural emotions are often contradictory to your best financial interests
Apply the power of self-awareness and self-observation to build discipline and avoid common investing pitfalls
Navigate the media and gauge investor sentiment—not only to get the information you need, but also to ignore distracting noise
Analyze the stock market and economy as a complex, emergent, adaptive system (CEAS)
Forecast stock markets in terms of probability and use pattern recognition
Create a framework—or set of heuristics—for managing your own portfolio
Recognize risk in its many forms and overcome obstacles during turbulent times
Along the way, you'll also discover some of the most successful strategies for thinking and learning, and how they can be applied to better investing.
If you intend on making money in the markets, having 20/20 investing vision can help. Filled with in-depth insights and practical advice, 20/20 Money puts this discipline in perspective and shows you how making the right choices can make all the difference in today's dynamic market environment.
From the Back Cover
20/20 Money: See the Markets Clearly and Invest Better Than the ProsTo truly outperform today's markets, you need to see the investment landscape clearly. 20/20 Money—the latest title from Fisher Investments Press—can help you achieve this goal.
Designed to make you think differently about your investing choices, this reliable resource addresses new ideas and challenges widely held conventions. With 20/20 Money as your guide, you'll quickly learn how gaining a firm understanding of various concepts—from stock market and systems theory to neuroscience and psychology—can put you in a better position to excel in today's turbulent investment arena. Along the way, you'll also discover some of the most successful strategies for thinking and learning, and how they can improve your overall investment endeavors.
To better protect your portfolio and increase opportunities for superior long-term returns, you have to have the discipline to make tough choices—choices that may not always be in line with others. But with the approach outlined throughout these pages, you can gain the vision to make the most informed investment decisions possible and help improve your long-term results.
About Fisher Investments Press
Fisher Investments Press brings the research, analysis, and market intelligence of Fisher Investments' research team, headed by CEO and New York Times bestselling author Ken Fisher, to all investors. The Press covers a range of investing and market-related topics for a wide audience—from novices to enthusiasts to professionals.
