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5.0 out of 5 stars
A complete source of pet market research information. Very useful for marketers and business owners.,
This review is from: 2005-2006 Appma National Pet Owners Survey (Hardcover)
The American Pet Products Manufacturers Association publishes this excellent research document. This book is a "must have" for marketers and pet business owners, its has very complete scientifically collected information about pet owners demographics and purchasing habits. This jewel contains information about the pet market in general and also includes details of each one of the dogs, cats, small animals, fish, and horse markets. Extremely useful information. This study is released every two years at a price over $900. This 2005-2006 version is still very up-to-date with information and trends.
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