This study covers the latent demand outlook for lemon-flavored bottled water across the prefectures and cities of Japan. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,000 cities in Japan. For each city in question, the percent share the city is of it’s prefecture and of Japan is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each prefecture and city, latent demand estimates are created for lemon-flavored bottled water. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.
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8 of 8 people found the following review helpful:
1.0 out of 5 stars
About this book,
By Andrew W. "book lover" (VIC Australia) - See all my reviews
This review is from: The 2007-2012 Outlook for Lemon-Flavored Bottled Water in Japan (Paperback)
See the New York Times article "He Wrote 200,000 Books (but Computers Did Some of the Work)" about Phillip Parker. (http://www.nytimes.com/2008/04/14/business/media/14link.html?_r=1)
1 of 1 people found the following review helpful:
1.0 out of 5 stars
Very depressing, I could not stop crying! Sniff!,
This review is from: The 2007-2012 Outlook for Lemon-Flavored Bottled Water in Japan (Paperback)
There are two types of people in this world. Those who see life as a glass half full and those who see life as a glass half empty. When Philip M. Parker is given a lemon, he makes lemon water NOT lemonade! And its not real lemon water....its lemon-flavored bottled water!
The Japanese, a kind and generous people, entrusted Philip M. Parker with a basket full of beautiful, yellow citrus fruit and he squirts them right in the eye with ingratitude. And lemon juice in the eye can really sting! I am sorry to say that the 2007-2012 outlook for lemon-flavored bottled water in Japan is very poor. This report makes it very clear; the lemon-flavored bottled water situation in Japan has gone from bad to worse. Especially latent demand. I wish the outlook was better, but its not. Here we are, already half through 2010, so the wait until a possible improvement in 2013 is not that far from now. But really, why get our hopes up? The situation is pathetic. The tables and charts in the report make it very clear that Japan should abandon the lemon-flavored bottle water business for ever. Not just until 2012, but for ever. I would say "before its too late" but why kid ourselves? Its already too late! Its doomed! A little sugar, or Equal, or even Sweet and Low would have helped, but Philip M. Parker just couldn't be bothered! Shame on you Philip M. Parker!
1 of 2 people found the following review helpful:
1.0 out of 5 stars
WOW, how un-PC is a book about yellow water in Japan?,
By
This review is from: The 2007-2012 Outlook for Lemon-Flavored Bottled Water in Japan (Paperback)
I've always wondered why restaurants put a slice of lemon on my water glass. Do they really think there is a big demand for barely discernible, unsweetened lemonade? Of course, I suppose I could sweeten it, but then it would be sort of like sweetened water, unless I could convince them to bring me a LOT more lemon slices. By the way, when Mexican restaurants actually manage to serve really hot jalapeno peppers (often they are not hot, just either sweet or bitter), lemonade is the thing to drink. The citric acid is as a good a cure for hot pepper on your tongue as anything else I've tried, and I'm convinced is why in Mexico they bite into a slice of lime while drinking beer with their very hot dishes.
This whole lemon water thing may be one of the few areas where the nation of Japan and I agree. Raw fish? Yikes! Fish that can kill you in three seconds if the chef hiccups while he fillets it? No, ma'am. Saki? I can take it or leave it but mostly leave it. Coffin sized hotel rooms? Not an attractive choice for a claustrophobic agoraphobe. And I've heard of someone laughing their guts out, but it would be unpleasant to get tickled at something halfway through Hari Kari. Those islands scare me.
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