They think he's brilliant…
“Laermer is a trendspotter who actually can show us how to separate the important trends in technology from the passing fads.”-The Today show on TrendSpotting
“The author's creativity and sheer enthusiasm shine through and bring the case studies to life.”-Journal of Communication Management on Full Frontal PR
“Best marketing book I've ever read by far.”-Noggin Blog on Punk Marketing
They think he's absurd…
“The book is exactly what it sounds like and twice as disgusting...it rips punk's heart out and beats it to death with a stick.”-Philadelphia Weekly on Punk Marketing
“It’s clear that Laermer is hot to trot. When he moves on to sweeping generalities, it’s hard to keep from chucking [the book] against a wall.”—Los Angeles Times on Get On With It
But he's one important thing-relevant.
“Oh please. They love me, they hate me. Go through the book! There has to be one thing, at the very least, that you appreciate (giggle, chortle, knee slap) and more important, can use. If not, well, call me.”-Richard Laermer on everyone's a critic
Hungry for more? Log on to Laermer.com.
Richard Laermer is the nonstop author of six nonfiction guides to business, including the prophetic TrendSpotting and perennial and award-winning Full Frontal PR. He is the CEO of veteran trendspotting public relations firm, RLM PR; a renowned commentator, host of the nationally syndicated Unspun Radio and cohost of TLC's Taking Care of Business series. His Punk Marketing was one of the top-selling business books of 2007.
Could barely get through the first 50 pages...boring, boring, boring...oh yeah, nonsensical too! The author thinks he's witty and entertaining...wrong! Read morePublished on July 27, 2012 by Casey918
I suppose I may have set my own expectations of this book way too high.
After reading it, and after a few chapters left me feeling "Huh? Read more
Yo, check it. Laermer's style is the dopest, phattest, wiggity-wiggiest.
And that is a direct quote from my grandmother! Read more
Okay, I was going to do a video review but my hair's a mess, so here's the bottom line: This book is really good. Read morePublished on December 16, 2008 by Mark Ramsey
I had to read this book for my graduate program in management and its the first one that didn't bore me to tears. Read morePublished on December 16, 2008 by Juliet Romeo Hotel
This book is pure fluff. What a complete waste of my time! I read halfway through the book, and I intend to finish. I hate to spend the money and not read the whole thing. Read morePublished on December 12, 2008 by Jon Leist
This entertaining book touches on multiple areas that will affect your life during the next decade. However, it is not set up to be a serious treatise on future trends, but a... Read morePublished on November 13, 2008 by Rolf Dobelli
What's the difference between a trend and a fad? It's Richard Laermer's job to know in "2011: Trendspotting for the Next Decade". Read morePublished on June 6, 2008 by Midwest Book Review
This is a very funny, readable and useful book. Laermer never takes himself too seriously, yet what he is talking about is important. Read morePublished on May 22, 2008 by Reg Nordman