2011: Trendspotting for the Next Decade (Hardcover)

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Editorial Reviews

Product Description

A better time for your business starts in the next decade.

Are you ready?

In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.

Sometimes you see a business evolve and think, “I wish I'd thought of that.” With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 “short-short” chapters and dozens of outrageous sidebars, this captivating book shows you the ways to:

• Read the signs
• Influence the trends
• Embrace new and reject stodgy
• Anticipate change
• Ask experts the right questions
• Seek out visionaries and snub fakers
• Separate the trends from fads
• Use technology-for everything
• Cash in on being ahead of the competition!

2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it.

Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book.

Because this is your life...in 2011.

From the Back Cover

They think he's brilliant…

“Laermer is a trendspotter who actually can show us how to separate the important trends in technology from the passing fads.”-The Today show on TrendSpotting

“The author's creativity and sheer enthusiasm shine through and bring the case studies to life.”-Journal of Communication Management on Full Frontal PR

“Best marketing book I've ever read by far.”-Noggin Blog on Punk Marketing

They think he's absurd…

“The book is exactly what it sounds like and twice as disgusting...it rips punk's heart out and beats it to death with a stick.”-Philadelphia Weekly on Punk Marketing

“It’s clear that Laermer is hot to trot. When he moves on to sweeping generalities, it’s hard to keep from chucking [the book] against a wall.”—Los Angeles Times on Get On With It

But he's one important thing-relevant.

“Oh please. They love me, they hate me. Go through the book! There has to be one thing, at the very least, that you appreciate (giggle, chortle, knee slap) and more important, can use. If not, well, call me.”-Richard Laermer on everyone's a critic

Hungry for more? Log on to Laermer.com.

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Product Details

• Hardcover: 256 pages
• Publisher: McGraw-Hill; 1 edition (March 18, 2008)
• Language: English
• ISBN-10: 0071497277
• ISBN-13: 978-0071497275
• Product Dimensions: 8.6 x 5.8 x 1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (13 customer reviews)
• Amazon.com Sales Rank: #227,693 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Excellent Read-- the insightfullness is scary!, December 16, 2008

By	R. T. Canal (Texas) - See all my reviews (REAL NAME)

After reading Punk Marketing and finding it not only enjoyable, but quite accurate and useful, I was hopeful that '2011 Trendspotting' would be at least equal to Punk Marketing.......well, it's BETTER. The author seems to have an uncanny insight into people's buying motivations, trends, and media choices. Besides what one can "learn" to watch for, there's some very humerous passages about the current and past mind-set & fads of society.

1 of 1 people found the following review helpful:

4.0 out of 5 stars Laermer Can Spot My Trend Anytime, December 16, 2008

By	M. McGill (SoFL) - See all my reviews (REAL NAME)

Yo, check it. Laermer's style is the dopest, phattest, wiggity-wiggiest.
And that is a direct quote from my grandmother!
In all seriousness, there are few people today who can pull together thoughts
like the ones you will find in 2011. Thought-provoking and stimulating and definitely a worthwhile read if you are at all interested in staying ahead of the curve and drilling down to truly original, "real" ways of doing business. Highly recommended.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Fun read that requires thought beyond the obvious, December 16, 2008

By	Juliet Romeo Hotel (Tallahassee, FL) - See all my reviews

I had to read this book for my graduate program in management and its the first one that didn't bore me to tears. Richard Laermer has written an entertaining and fast-paced critique of western culture yet the reader is still required to think. Remember the goal is to learn how to spot trends. Keep that in your head while he throws topic after topic at you destroying conventional wisdom in the process.