Absolute piece of junk. There's a little decal on the motor that declares "Guaranteed to start". Really? When? October? I just bought this POS this Spring. I'm 6'2" and 230#, former football player, still pretty fit. I can haul and yank and pull this starter cord 20 times and be nowhere with it. It is literally destroying my back. I'll talk to Toro to see if they can address this major issue, and provide an update. However, a brand new lawnmower should not have this problem... particularly one that is advertised as an easy-starting system.
Let me point out here, 3 years ago I bought the same model of lawnmower, and it worked pretty well. No complaints, for the most part it started fairly easily. That was 3 year's ago's model. The wife got it in the divorce. I figured it had worked pretty well, I didn't need to spend time investigating this year's models, I just bought the same one again.
I am noticing in the comments and the comments on comments here that the "good" mowers are about 3+ years old. I suspect there was a change - design, components, suppliers, I don't know. Whatever was changed in the manufacture, it changed a lawnmower that was good into a lawnmower that is junk.