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2044: The Problem isn't Big Brother. It's Big Brother, Inc. Paperback – April 29, 2009
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Top Customer Reviews
I highly recommend this novel. The pace is fast, the characters are compelling, the message is haunting, and the punch is hard. Lotke extrapolates to a world where employees are reduced to productivity obsessed units of production. A smaller and smaller number of increasingly consolidated multinational corporations monitor, manipulate, pressure, and control its employees and customers.
Today, we rationalize our commitment to long work weeks with language, such as spending "quality" time with our friends and family. However in Lotke's world, we don't even try. Normal social interactions are a distant memory -- part of our antiquated past left by the wayside on the steady march in the name of progress. Instead, we pledge loyalty to the corporation and willingly sacrifice our fleeting leisure time to complete the next project like a workforce of Bill Murrays trapped in a really scary version of Ground Hog Day.
Like Orwell, Lotke relies heavily on exaggeration; however, after reading the book, one cannot help but notice things at work in a different (more jaded) light. On a similar note, I just saw a phenomenal documentary, Food, Inc. (a must see) where the alleged behavior of today's Monsanto Corporation is no less alarming than Lotke's fictionalized Microtech Corporation. Unfortunately, glimmers of 2044 are already here in 2009.
I'm very interested in seeing what Lotke sees in his crystal ball for 2084...
Set in the Los Angeles area, the neighborhoods of the rich and poor are described in vivid detail. The poor crowd into dirty subway cars and wait in long lines for water. Meanwhile, the rich enjoy hors d'oeuvres at a mansion with a stream flowing through the carved marble floor at their feet.
As soon as I hit Part III, I did not put the book down. I loved the unexpected ending.
(and btw: I read mine on a Kindle with no formatting issues at all!)
See also The Predator State: How Conservatives Abandoned the Free Market and Why Liberals Should Too
Most Recent Customer Reviews
2044 was a good read. I like the fact that the story moved along quickly and the language wasn't ugly. The characters were a bit empty but the theme... Read morePublished on December 15, 2013 by Kankston
I was getting into the sample when the formatting went haywire and it became too difficult to continue. I suggest the author check this out and ask his publisher to fix it.Published on January 10, 2012 by Too loud McLeod
Wow. This is a terrific book! The writing is elegant and engaging, and the plot-line compelling. Best of all, it is a truly gripping and thought-provoking read. Read morePublished on November 5, 2009 by Kindle Customer
Being a huge fan of Orwell and his 1984 I bought 2044 based on the Amazon blurb and cover comments. Granted, my expectations were high so the fall was a bitter one. Read morePublished on September 25, 2009 by sal3
2044 owes much to Orwell's 1984. Allusions abound. Eric's first novel is an attempt to warn us all of the dangers we face from The Corporation, Big Brother, which seems to... Read morePublished on September 17, 2009 by Arthur Gershman