20th Century Advertising [Hardcover]

Carlton Books (Author), Dave Saunders (Author)

Book Description

Publication Date: October 28, 2002

Advertising today is the most inescapable spectacle of all forms of modern mass communications. This book explores how the greatest campaigns of the 20th century have come to occupy a unique cultural position in the economic, social, political and aesthetic spheres of everyday life.

Editorial Reviews

About the Author

Saunders is an internationally renowned author and photograher.

Howell, President of Institute of Practioners in Advertising.

Product Details

• Hardcover: 256 pages
• Publisher: Carlton Books; 1 edition (October 28, 2002)
• Language: English
• ISBN-10: 1858687985
• ISBN-13: 978-1858687988
• Product Dimensions: 9 x 6 x 1 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,400,013 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

8 of 9 people found the following review helpful:

5.0 out of 5 stars 20th century advertising at 20th century standards., May 30, 2000

By 

S K Evans (Britain) - See all my reviews

This review is from: 20th Century Advertising (Hardcover)

This is a very informative, interesting book that includes the best past and present advertising campaigns. From the somewhat 'plain' adverts from the First World War to the more controversial Benetton ads, each company's page includes a brief history of the background to the product and it's ad campaign. Also included are the dates, art directors, copy writers, advertising agencies and country where it was produced to provide a detailed account. The glossy pages contain full colour adverts following through the company's development. The book includes sections on food, drink, fashion, entertainment to name but a few. It is a timeless book that will be kept close to hand at all times.