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20th Century Travel: 100 Years Of Globe-Trotting Ads Hardcover


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Product Details

  • Hardcover: 392 pages
  • Publisher: Taschen; Mul edition (June 1, 2010)
  • Language: English
  • ISBN-10: 3836519410
  • ISBN-13: 978-3836519410
  • Product Dimensions: 12.3 x 9.7 x 1.4 inches
  • Shipping Weight: 4.8 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #682,457 in Books (See Top 100 in Books)

Editorial Reviews

Review

"The world is a book; those who do not travel read only a page." - St. Augustine"

About the Author

bout the editor:
Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books.

About the author:
Allison Silver is a writer and editor based in New York City. A former contributing editor to Culture & Travel magazine, she was editor of The Los Angeles Times Sunday "Opinion" section, an editor of The New York Times "Week in Review," and a founding editor of The Washington Independent.


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Customer Reviews

4.8 out of 5 stars
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Loved it so much I bought two copies.
Betty Lambert
An interesting feature in many of the airline ads are the route maps, frequently irregular shapes and obviously difficult to design with.
Robin Benson
An excellent addition for anyone interested in the golden age of air, sea and land transportation ads.
Steve A

Most Helpful Customer Reviews

12 of 12 people found the following review helpful By Robin Benson on May 28, 2010
Format: Hardcover
Travel ads get the Taschen treatment (though if you own their All-American Ads series you'll have all these anyway) in this handsome oversize book. With just over four hundred ads showing the change from sea travel to jets, streamline trains to autos and the rise of the hotel chains round the world assuring tourists of uniform standards everywhere.

Ads from the early decades of the last century used illustrations to sell the luxury of liner travel or the ambience of a resort and even into the early sixties artists were still gently distorting reality. An interesting feature in many of the airline ads are the route maps, frequently irregular shapes and obviously difficult to design with. Pan Am and Panagra airlines had a neat solution by dropping their map into a large poncho (on page 266). Many of the airline ads in later decades use photos of stewardesses, probably the only opportunity to get sexy ladies into the ads. Streamline trains, fighting a losing battle with cars and planes, stressed the comfort, food and the passing scenery. An American Loco Company 1946 ad suggests that new trains will feature a movie theater, phones and playrooms for children. The ad has a big illustration of passengers watching a movie.

The images and headlines are obviously the grabbers for any ads but then the copy has to sell. Travel copy is no different in overselling the product and the flowery and clichéd text of what tourists can expect to see and do in foreign lands is worth a read. The Havana Hilton in 1959 was selling 630 lavishly appointed rooms, each with a large private balcony (what better place to watch the revolution from). Alaska in 1935 was selling itself as a place to play baseball at midnight without artificial light.
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2 of 2 people found the following review helpful By Jayne Greene on January 27, 2011
Format: Hardcover
Great pictures and information that really capture the golden age of travel.
A good reference for travel graphics and ads throughout the different decades.
Great vintage illustrations and graphics.
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2 of 2 people found the following review helpful By Steve A on December 2, 2010
Format: Hardcover Verified Purchase
A beautiful book. Very nicely produced. An excellent addition for anyone interested in the golden age of air, sea and land transportation ads. As an airline/airliner enthusiast, I especially enjoyed the historic airline ads. Definitely a solid pick for my collection.
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