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21 Dog Years: A Cube Dweller's Tale [Hardcover]

Mike Daisey
3.7 out of 5 stars  See all reviews (65 customer reviews)


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Book Description

June 4, 2002
Boy meets dot-com, boy falls for dot-com, boy flees dot-com in horror. So goes one of the most perversely hilarious love stories you will ever read, one that blends tech culture, hero worship, cat litter, Albanian economics, venture capitalism, and free bagels into a surreal cocktail of delusion.

In 1998, when Amazon.com went to temp agencies to recruit people, they gave them a simple directive: send us your freaks. Mike Daisey -- slacker, onetime aesthetics major, dilettante -- seemed perfect for the job. His ascension from lowly temp to customer service representative to business development hustler over the course of twenty-one dog years is the stuff of both dreams and nightmares.

With lunatic precision, Daisey describes the lightless cube farms in which book orders were scrawled on Post-its while technicians struggled to bring computers back online; the fourteen-hour days fueled by caffeine, fanaticism, and illicit day-trading from office desks made from doors; his strange compulsion to send free books to Norwegians; and the fevered insistence of BizDev higher-ups that the perfect business partner was Pets.com -- the now-extinct company that spent all its assets on a sock puppet.

In these pages, you'll meet Warren, the cowboy of customer service, capable of verbally hog-tying even the most abusive customer; Amazon employee #5, a reclusive computer gamer worth a cool $300 million, who spends at least six hours a day locked in his office killing goblins; and Jean-Michele, Mike's girlfriend and sparring partner, who tries to keep him grounded, even as dot-com mania seduces them both. At strategic intervals, the narrative is punctuated by hysterically honest letters to CEOJeff Bezos -- missives that seem ripped from the collective unconscious of dot-com disciples the world over.

"21 Dog Years" is an epic story of greed, self-deception, and heartbreak, a wickedly funny anthem to an era of bounteous stock options and boundless insanity.



Editorial Reviews

From Publishers Weekly

In 1998, Daisey gave up his life of frequenting cafes, temping and participating in small-time theater to join an up-and-coming bookseller called Amazon.com. Here, he offers a kind of workplace coming-of-age memoir the young hero comes to terms with his ambition, synthesizes it with his liberal arts education and finally spits it out. All the dot-com punching bags are here: the lampooning of new economy jargon, the girlfriend worrying about her boyfriend's sudden obsession with the company picnic, and jokes about Pets.com. What saves the book from being an exercise in shooting fish in a barrel is Daisey's sharp eye: he renders even banal corporate moments with energy and wit. (On a clueless colleague: "No one does tai chi at ten am in front of their coworkers around a coffee kettle unless they want to be hated.") Class-conscious to the point of obsession he has ambivalent thoughts about his "startlingly sharp, attractive" managers and dreams of "social hacking" his way into becoming a Net executive Daisey flirts with a broader social critique of bourgeois values. Still, his incessant flippancy blocks real insight. At the end, when an imaginary e-mail to CEO Jeff Bezos turns unexpectedly vicious, readers may wonder how a man so aware of and so glib about his employer's flaws comes to play the role of the exploited proletarian. Still, Daisey's talent for the punch line, along with his facility for sketch comedy, makes the book an enjoyable, if unedifying, experience, like an afternoon playing foosball.
Copyright 2002 Cahners Business Information, Inc.

From Library Journal

Amazon.com may have made many mistakes since it opened its e-doors for business, but the one it made in hiring Daisey to do "customer service" in 1998 continues to haunt the company in a big way. Daisey is a writer, playwright, and actor who has mined his employment experience at Amazon.com to produce, first, a one-man show and now a memoir recounting his life as an Amazonian. His vignettes and anecdotes, while at times sophomoric, are quite funny, especially his explanation of how his book got its canine title: "Conventional wisdom held that Amazon Time was equivalent to dog years, which meant that one actual human year equaled seven Amazonian ones." Daisey started his dot-com job in 1998, responding to telephone orders as a "phone monkey." His description of the "freaks" he worked with, the "gothic" work environment itself, and the crazy incoming calls make for hilarious reading. Additionally, Daisey's amusing reflections on Amazon founder Jeff Bezos portray someone who seems remarkably disengaged, even when his company's stocks are falling. After getting promoted to an equally unsatisfying regular office job, Daisey finally quit, cashing in his stock options. This is an eye-opening testament as to how truly dysfunctional a dot-com can get. Recommended for all nonfiction collections in public libraries. Richard Drezen, Washington Post/New York City Bureau
Copyright 2002 Reed Business Information, Inc.

Product Details

  • Hardcover: 240 pages
  • Publisher: Free Press; First Edition edition (June 4, 2002)
  • Language: English
  • ISBN-10: 0743225805
  • ISBN-13: 978-0743225809
  • Product Dimensions: 8.6 x 5.4 x 1.1 inches
  • Shipping Weight: 10.4 ounces
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (65 customer reviews)
  • Amazon Best Sellers Rank: #286,643 in Books (See Top 100 in Books)

Customer Reviews

This book is packed with interesting stories, well written, and very funny. Kevin Dorff  |  10 reviewers made a similar statement
As a cust service rep, I could relate to the stories of Mike Daisey. Jonnah Schmidt  |  5 reviewers made a similar statement
The book lacks a clear point of view or even a purpose. Fernando Melendez  |  1 reviewer made a similar statement
Most Helpful Customer Reviews
68 of 72 people found the following review helpful
5.0 out of 5 stars Hilarious and (mostly) true! May 31, 2002
By A Customer
Format:Hardcover
Mike's book is terrific -- both very funny and extremely well-written. I can vouch for most of the second half of the book -- he really did find stock option information for the entire BizDev department in the bathroom, and his boss really wouldn't speak to him for months after Mike caught him playing Rogue. It sounds like these stories are made up, but they are not. (Which, I guess, makes them even more horrifyingly funny).

I have to admit that I disagree with Mike's main conclusion -- that we were just spinning our wheels at Amazon, scurrying around but not getting anywhere. The truth is, we have built a great company here, and I am glad to be a part of it. Some of the reviewers who provide blurbs for the the book seem intent on using it to buttress their pre-concieved (and ill-informed) notions about "the New Economy hangover" or "the pointless toil inside an industrial madhouse". Don't believe the hype. Everyone's experience at Amazon is different, and all I can say is that I wouldn't trade mine for anything.

...
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55 of 61 people found the following review helpful
4.0 out of 5 stars Finally--the Dot.Com Experience from Someone Real May 23, 2002
Format:Hardcover
There have been many books about the dot-com "revolution," but most have been written by still-rich CEOs of failed ventures who seem to have forgotten about the hundreds of people who worked below them, or else have been business analyses of what went wrong. Though I did not work at a dot-com, many of my peers did, and I was interested in reading something that captured more of the heart of the experience for the average employee. Daisey has done this beautifully. As its cover promises, this book is really funny, but it also is quite moving and honest. His story of being seduced by the dream of a better life just around the corner, just out of reach, is all too believable. It captures an important moment in the life of my generation, the total fall-out of which we've all yet to see.
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32 of 37 people found the following review helpful
4.0 out of 5 stars Oh, so that's why ... June 6, 2002
Format:Hardcover|Amazon Verified Purchase
Self-described Gen X slacker and dilettante (and now author and comedian) Mike Daisey responded to the following ad in the *Seattle Weekly*:
CUSTOMER SERVICE TIER 1: LAME TITLE - COOL JOB. He says "the rest of the ad mentioned good pay, flexible hours, and a `hip and quirky work environment." Thus began his endeavours within our Host here at Amazon.com. In the beginning, he says, life in Amazon Customer Service "was half socialist boot camp and half college party dorm." He later was promoted to "Business Development." It is an often humourous glimpse within the belly of this beast - fleas and all. (I was going to say "warts and all," but then we're talking about Dog Years here - and there is some discussion in the book about employees bringing their dogs to work, and I'm going to talk about Pets.com in a minute - so I modified the metaphor.)
I don't know how true the information is - some of it would explain events that have occurred in this reader's experiences with Amazon.com. Hmmm. And his description of the Dot.com frenzy, especially the rise and fall of Pets.com, is entertaining and astute. Darn, I miss that sock puppet dog!
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Most Recent Customer Reviews
4.0 out of 5 stars An Insider's View of Working at Amazon
Mike Daisey is a pretty funny guy and I will say I enjoyed reading his detailed and very creative descriptions of working for amazon. Read more
Published 3 months ago by Rebecca of Amazon
4.0 out of 5 stars Comical Adventure through Amazon's Early Days
I laughed my way through the author's struggle/adventure to get promoted out of customer service.

Do you want to know every business detail of Amazon's early start up... Read more
Published 3 months ago by Maxwell M. Grieshaber
3.0 out of 5 stars Every former Amazoninan who writes a memoir...
Seems to be disgruntled. Perhaps I'm not reading all the memoirs, or perhaps that's just what sells. Read more
Published 5 months ago by Celeste Thayer
3.0 out of 5 stars The early Amazon call centre
If Mike Daisey had worked in customer service at some other dotcom I'm not sure that his account would have been published.
Amazon. Read more
Published 11 months ago by Baraniecki Mark Stuart
3.0 out of 5 stars Amusing, disturbing, and worrysome
This is not a typical startup tale. As I started every new chapter of the book I debated whether it'll be worth the time - I still can't figure out if it was. Read more
Published on November 7, 2009 by Ilya Grigorik
5.0 out of 5 stars Funny and insightfull on today's corporate jobs and Amazon culture
I got this as audio book and it's few of the amazingly written and performed audio book. We listened to this in our commute and travel and kept us tightly intrigued and left us... Read more
Published on July 21, 2008 by Sytelus
4.0 out of 5 stars Easy read....interesting look at the .COM world (and all the promises...
I guess my interest in this book was to take a look into the heart of a .COM business to see if the people inside actually beleived some of the crap they were trying to sell people... Read more
Published on December 29, 2005 by Quentin J. Lewis
1.0 out of 5 stars WITLESS DRIVEL...
I bought this book, thinking that it would offer some insight into Amazon.com in terms of what it was like to work there during its halcyon days. Read more
Published on October 9, 2005 by Lawyeraau
4.0 out of 5 stars 21 dig years
Mike Daisey's memoir is about his experience working for amazon.com. In the book, he tells about how he got the job, and how he ended up leaving the job. Read more
Published on October 4, 2005
4.0 out of 5 stars Part Gonzo Journalism, Part Comedic Rant. Customer Service...
"21 Dog Years" is a satirical account of life as a Amazon.com employee by self-described slacker Mike Daisey, who was recruited though a staffing company in 1998 to work in... Read more
Published on September 21, 2005 by mirasreviews
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