22 Irrefutable Laws of Advertising: And When to Violate Them [Paperback]

Michael Newman (Author)

Book Description

Publication Date: January 30, 2006

This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.

Editorial Reviews

From the Inside Flap

How does great advertising work in the world’s new economy? Are there rules underlying the inspirations of the world’s greatest creative people?

The 22 Irrefutable Laws of Advertising (And When to Violate Them) has a simple objective: to codify the proven universal rules behind the world’s most successful campaigns; with each ‘Law’ nominated by a different world-renowned advertising guru.

Global ad superstars like Brazilian Marcello Serpa (The Law of Simplicity), Singapore’s Neil French, multi-award winning Americans Jamie Barrett and David Lubars (The Law of Evolution), South Africa’s Graham Warsop and UK legend Dave Trut (The Law of Selling) are rubbing opinions with famous agency network CEOs like Saatchi’s Kevin Roberts, Fallon’s Anne Bologna (The Law of Relevance) and Y&R’s MT Rainey (The Outlaw), who are sitting beside landmark authors like Al Ries (The Law of Positioning), Jean-Marie Dru (The Law of Disruption), plus Asia’s Jim Aitchison.

If you’re holding this book, the future of advertising is in your hands.

“It’s like 22 books in one,” said Saatchi & Saatchi’s worldwide creative director, Bob Isherwood.

Easy to read, beautifully argued, wall-to-wall wisdom. Michael Newman’s (Creative Leaps) second advertising book is mandatory reading for any marketer hungry for success.

From the Back Cover

This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.

See all Editorial Reviews

Product Details

• Paperback: 350 pages
• Publisher: Wiley; 1 edition (January 30, 2006)
• Language: English
• ISBN-10: 0470821868
• ISBN-13: 978-0470821862
• Product Dimensions: 8.8 x 6 x 1 inches
• Shipping Weight: 15.5 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,174,473 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful:

4.0 out of 5 stars Insightful!, March 30, 2005

By 

Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
(HALL OF FAME REVIEWER)    (TOP 500 REVIEWER)    (REAL NAME)   

This review is from: The 22 Irrefutable Laws of Advertising (and When to Violate Them) (Hardcover)

This book is a series of short essays about the elements that contribute to good advertising. The 22 "laws" are really not laws at all. Each one is an informative, inspirational article about a particular point in advertising's creative or management process. Separate contributors wrote each of the 22 "laws." Author Michael Newman identifies each writer as an accomplished ad industry pro. As a result, this book offers some good examples of ads from a worldwide perspective, which is especially important since the industry seems to be floundering globally. The essays are short, often interesting, but sometimes unevenly focused. Some contributors took their assignment more seriously than others did, and a few should never have even made it into the book. But we think most advertising professionals will find something inspirational here.