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1 of 1 people found the following review helpful:
4.0 out of 5 stars
Insightful!,
This review is from: The 22 Irrefutable Laws of Advertising (and When to Violate Them) (Hardcover)
This book is a series of short essays about the elements that contribute to good advertising. The 22 "laws" are really not laws at all. Each one is an informative, inspirational article about a particular point in advertising's creative or management process. Separate contributors wrote each of the 22 "laws." Author Michael Newman identifies each writer as an accomplished ad industry pro. As a result, this book offers some good examples of ads from a worldwide perspective, which is especially important since the industry seems to be floundering globally. The essays are short, often interesting, but sometimes unevenly focused. Some contributors took their assignment more seriously than others did, and a few should never have even made it into the book. But we think most advertising professionals will find something inspirational here.
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22 Irrefutable Laws of Advertising: And When to Violate Them by Michael Newman (Paperback - January 30, 2006)
$15.95
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