Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
In 1991, at the age of 17, Horejs began working for Legacy Gallery in Scottsdale, AZ, where he learned the gallery business from the ground up. Horejs handled logistics, shipping and installation, eventually working into a sales position at the western art gallery. Horejs worked in the gallery s Scottsdale and Jackson Hole, WY, locations.
In 2001, Jason and his wife, Carrie, opened Xanadu Gallery in Scottsdale. In spite of opening on September 11th into a completely changed art world, Horejs built the gallery into a successful venture, showing dozens of artists and selling to collectors from around the world, including major municipal and private collections.
In 2008, Horejs developed a series of art marketing workshops designed to help artists better understand the gallery business and better prepare themselves to approach galleries. This series of workshops has helped hundreds of artists get organized to show and sell their work through galleries.
"I discovered," says Horejs, "there was very little information out there for the aspiring professional artist regarding the business side of art, especially in terms of the crucial relationship between the artists and the fine art gallery. Even artists who have graduated with master s degrees leave school having never heard a word about how to approach galleries."
Horejs observes that artists approaching his gallery are making many of the same mistakes, not because their work isn t gallery-ready, but simply because they don t have a clear idea of how to proceed. Horejs designed his workshops working closely with his parents and other artists who have learned the ropes of working with galleries by trial and error. The clear-headed advice the gallery owner gives is designed to give the artists concrete steps they can take to prepare their work, research galleries and approach galleries for representation.
Good information, this is a very nice book about approaching galleries, it is all an owners opinion. I hope other owners have the same mind.Published 24 days ago by Masoud
This was a great book, which is why I gave it five stars.
However I have a bone to pick with this authors attitude toward artists, because of something he wrote in this... Read more
Finally! A book written for artists by an art dealer who obviously believes in "the power of partnering" as a generative means to success. Read morePublished 1 month ago by MMK
I keep reading this book over & over, a great guide for starting into the art business and gallery realm.Published 1 month ago by Anna Kincaid
For someone looking at selling art, this book was "inside information" from the gallery owner as to how to be successful in marketing your art. Read morePublished 1 month ago by John
That is, I don't like reading books too often.
When I do, it is to aid in some goal. And it generally takes me weeks to finish it. Read more