The 24-Carrot Manager: A Remarkable Story of How a Leader Can Unleash Human Potential [Hardcover]

Adrian Gostick (Author), Chester Elton (Author)

Book Description

Publication Date: April 2002

In this companion volume to their successful Managing With Carrots, Adrian Gostick and Chester Elton present a remarkable story of how a great leader can unleash human potential--creating success in even the worst economy. Providing strategies and solutions for the managers of today, this book offers answers for improving employee commitment and profitability by strategically acknowledging employee effort. How is it done? The deceptively simply answer: with carrots.

Plentiful examples show how to choose the right reward for each employee, how to time the giving of a reward to motivate performance, how to effectively present rewards, when to give praise in private and when to make it a public celebration, and how to motivate employees to work harder and work smarter with the company's goals in mind.

Editorial Reviews

From the Publisher

Plentiful examples show how to choose the right reward for each employee, how to time the giving of a reward to motivate performance, how to effectively present rewards, when to give praise in private and when to make it a public celebration.

From the Author

After years of driving their troops forward using fear and intimidation, workers aren't willing to fight the battle anymore. They're leaving the ranks to join a growing number of recruits at firms that lead with carrots.

See all Editorial Reviews

Product Details

• Hardcover: 112 pages
• Publisher: Gibbs Smith; 1 edition (April 2002)
• Language: English
• ISBN-10: 1586851543
• ISBN-13: 978-1586851545
• Product Dimensions: 8 x 5.8 x 0.6 inches
• Shipping Weight: 13.6 ounces
• Average Customer Review: 4.5 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #234,399 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Small Book Powerful Punch, July 9, 2009

By 

Michael Gooch "Management Consultant-HR" (Washington, Indiana) - See all my reviews

This review is from: The 24-Carrot Manager: A Remarkable Story of How a Leader Can Unleash Human Potential (Hardcover)

A couple of years ago, we used this book as the theme for our nation-wide HR. It was very well received. Adrian Gostick and Chester Elton have given timely advice on how a great leader can unleash human potential.

As our economy continues to spiral downward (with no clear end in sight) the lessons delivered are (and will be becoming) more critical to not only our success but very survival. The book gives great tips on ways of providing solutions for the managers by offering answers for improving employee commitment by building an employee acknowledgment culture into our organizations.

I wrote about this topic in Wingtips with Spurs. However, I just devoted a single chapter to this important issue. The authors have provided a plethora of illustrations regarding: * Choosing the right reward for each employee, * The timing of the reward to motivate performance, * Effectively presenting rewards, * When to give praise in private and when to make it a public celebration, * Motivating employees to work harder and work smarter with the company's goals in mind.

The book is laid out in a very easy to read format with natural progression through the reward process. I also appreciated that while taking the subject seriously, the authors never take themselves seriously.

This small book would be a good ROI for supervisors and managers.

I hope you find this review helpful.

Michael L. Gooch, SPHR

4 of 5 people found the following review helpful:

5.0 out of 5 stars Simple Ways to Energize Your Employees, July 13, 2005

By 

Matt Papuchis (Washington, DC) - See all my reviews

This review is from: The 24-Carrot Manager: A Remarkable Story of How a Leader Can Unleash Human Potential (Hardcover)

I had the pleasure of meeting Mr. Gostick and hearing him speak at the annual International Association of Business Communicators conference in June in Washington, D.C.

The value of this quick, easy-to-read book is remarkable. By learning how to do simple things to recognize and reward employees you will find excellent ways to engage your workforce, keep them loyal, focused and energized and have them reach their highest potential.

It is a great tool for all managers of any organization - big or small - or any industry.

1 of 1 people found the following review helpful:

5.0 out of 5 stars a review, October 31, 2011

By 

A&D (New York, USA) - See all my reviews

Amazon Verified Purchase

This review is from: The 24-Carrot Manager: A Remarkable Story of How a Leader Can Unleash Human Potential (Hardcover)

Offer carrots instead of sticks! how simple advise for all the business leaders! This is a great book illustrating how any manager can unleash their employee potential by creating carrots for their employees. They can succeed by keeping their employees happy and satisfied. This is the way to succeed even in the recession like we have now. This book describes some strategies and simple solutions for managers how to motivate their employees and their performance with carrots.