From the Publisher
As the world's largest management and IT consulting firm, with 65,000 people globally, Accenture is recognized as defining the new consulting market. Serving more than 85 of the Fortune 100 companies, Accenture has been highly regarded for combining services such as strategy and change management along with innovative technology methods. With 24/7 Innovation, one of Accenture's leading consultants show how, in the past, business processes have been thought of as something static, as a series of instructions laid down in manuals to be repeated in exactly the same way every time.
From the Author
I always knew there would be the likelihood of a good book after 15 years of consulting with major companies around the world. The pace of business expansion has been unprecedented in this period, and the changes have put managers into a whirl of uncertainty. This uncomfortable situation demands sharp reflexes and creative thinking just to stay even. Staying ahead requires pervasive innovation.
Innovation is not random. In fact, it emerges best when there is a structure to nurture it. Much like jazz in the world of music. I have been playing the saxophone since I was seven years old, and although I play all types of music, jazz is my passion. I love jazz because it is heavy on innovation (improvisation in musical terms). Just as innovation is not random, improvisation not random. There is a simple structure to jazz, like 12 bar B-flat blues. It has a rhythm, chord progression, and tempo. Businesses need much the same to succeed. Simple structures to foster innovation to emerge.
My goal in writing this book is to help companies unleash the creative potential of the people in their organization.