250 HTML and Web Design Secrets [Paperback]

Molly E. Holzschlag (Author)

Book Description

ISBN-10: 0764568450 | ISBN-13: 978-0764568459 | Publication Date: July 9, 2004 | Edition: 1

• This value-priced guide by one of the Top 25 Most Influential Women on the Web delivers 250 solutions, workarounds, tips, and annoyance-busters that Web designers won't find anywhere else
• Offers 500 pages of insider techniques to improve workflow and efficiency, save development time and money, and increase search engine rankings and site traffic, whether designers want to enhance an existing Web site or build a state-of-the-art site from scratch
• Covers topics such as HTML, XHTML, CSS, graphics and multimedia, cell phone and PDA accessibility, content development, tools, usability, information architecture, globalization, and site redesign
• Molly Holzschlag is a steering committee member of the Web Standards Project (WaSP) and spokesperson for the World Organization of Webmasters, as well as a frequent lecturer at industry conferences and the author of twenty-five previous books

Editorial Reviews

From the Back Cover

Do more than you ever thought possible with HTML, the most commonly used language of the Web! Packed with insider tips, tricks, timesavers, and workarounds, this unique guide shows you how to make the most of the methods and techniques you need to make fun and exciting Web pages. From streamlining the design process to improving a site’s ranking through its dynamic content, it delivers all the secrets you need to get more done in less time, save money, and become a successful Web designer.

The Insider’s Guide to:

• Setting up a master Web designer’s ultimate toolbox, necessary to effectively manage a site (see Chapter 1)
• Defining the scope of a project and putting a process in place to manage it efficiently (see Chapter 2)
• Creating and managing spectacular content–the most influential aspect of a site (see Chapter 5)
• Crafting Web pages with HTML while discovering how to use HTML in such a way that it will make numerous other Web design aspects smoother (see Chapter 6)
• The real story behind using XHTML–and why it’s so important (see Chapter 7)
• Maximizing the abilities of Cascading Style Sheets to eliminate problems, improve workflow, and add visual effects (see Chapter 8)
• Constructing exciting designs that work in a global environment (see Chapter 11)
• Keeping content fresh and engaging so that visitors come back and spread the word (see Chapter 13)
• Improving a site’s ranking and managing its promotions (see Chapter 14)

About the Author

In the world of Web design and development, Molly E. Holzschlag is one of the most vibrant and influential people around. With over 30 Web development book titles to her credit, Molly is also a noted columnist, speaker, and educator.
As a Steering Committee Member of the Web Standards Project (WaSP), Molly works along with a group of other dedicated Web developers and designers to promote open standards for the Web. She serves as an advisor and spokeswoman for the World Organization of Webmasters. Molly speaks regularly at conferences in addition tot teaching and developing curriculum for a number of colleges and universities, including the University of Phoenix, New School University, and Pima Community College.
Many recognize Molly from her Column “Integrated Design.” Which appeared in the much-missed Web Techniques Magazine for three years, and from sister publication Webreview.com, where Molly served as Executive Editor for a year during the best of the San Francisco dot.com era. Molly has been honored as one of the Top 25 Most Influential Women on the Web. For more information about Molly, drop by at www.molly.com/

Product Details

• Paperback: 432 pages
• Publisher: Wiley; 1 edition (July 9, 2004)
• Language: English
• ISBN-10: 0764568450
• ISBN-13: 978-0764568459
• Product Dimensions: 9.2 x 6.1 x 0.9 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #681,477 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

15 of 15 people found the following review helpful:

5.0 out of 5 stars Concise and thorough reading for any web designer, July 30, 2004

By 

M. Burris (Interlachen, FL) - See all my reviews
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This review is from: 250 HTML and Web Design Secrets (Paperback)

I'm always hungry for new knowledge as a web designer, looking for that one trick to make my site either faster, easier to understand, accessible, and better. Sure, you could scour the web for weeks, looking for all the little tips and tricks that makes a good website great, or you can get this book and discover it all easily. All from a person who has, for many years, made the web a better place.

Molly's attention to detail, her teaching methods, and approach to giving these secrets and tips makes is utterly easy to digest and remember. By all means, this book is a treasure trove of knowledge that belongs in every web designer's personal collection.

9 of 10 people found the following review helpful:

4.0 out of 5 stars Easier long term maintenance, September 23, 2004

By 

W Boudville (Terra, Sol 3) - See all my reviews
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This review is from: 250 HTML and Web Design Secrets (Paperback)

If you have already used HTML to make some web pages, then this book might be of value. That is, if you plan on adding more pages or perhaps you want to maintain the website hosting these pages? The book talks about how to handle this next level of complexity. The author does not bog you down in the fine details of HTML syntax. Instead, she gives many suggestions ["secrets"] on making a logical arrangement of content. Like giving simple, intuitive names to the directory hierarchy and files. So that users can traverse your website easily.

Typically, most of the suggestions are of this style. The payoff is often easier long term maintenance. Like her ideas on effectively using CSS and XHTML. Again, like with HTML itself, you need some minimal prior acquaintance with these packages, to take advantage of this book.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Diamond in the Rough!!!!, August 12, 2005

By 

Calvin C. Mcgaugh (Escondido, CA United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: 250 HTML and Web Design Secrets (Paperback)

Great book!
Very complete overview and many snippets of experience.
I only called it "in the Rough" because of the paper & binding... it isn't shiney, and no color prints, but the info is the Diamond, and worth much more. As they say, "Don't judge a book by its cover"!
Molly's books are always worth keeping. She delivers. =)

Cal