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27 Powers of Persuasion: Simple Strategies to Seduce Audiences & Win Allies Hardcover – September 7, 2010
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-Orange Coast Magazine
"I'm enthusiastic about [St. Hilaire's] approach to persuasion, which is very simple, and which is fundamentally about positivity: making other people feel good about themselves makes them feel good about you."
-Charles Purdy, Monster.com Jobs Blog
"27 Powers of Persuasion offers readers some powerful new ideas on how to get others to follow you."
"St. Hilaire provides...interesting and useful methods for presenting ideas.... He's practical...though he very wisely recognizes how humans think and act. His anecdotes are apt and instructional..., and show how executives and others can present their thoughts in ways that are palatable to others without necessarily compromising or losing integrity."
"In each chapter, St. Hilaire and co-writer Lynette Padwa explain a rule of persuasion, share successes and offer insight. This book is a valuable resource for current and future leaders in the workplace and beyond."
"Chris St. Hilaire's 27 Powers of Persuasion is full of smart strategies to help you communicate more effectively. Take this book to heart and start winning people over right away!"
-- James W. Robinson, Senior Vice President, U.S. Chamber of Commerce
"27 Powers of Persuasion offers a few "I knew that" moments, with even more "I should have known that" and "I wish I had known that" ones...Not even halfway through the book, I found myself employing changes to the method and manner by which I communicated with staff, clients, adversaries, judges, and the rest of the business world...St. Hilaire's methods flat out work."
--Phillip E. Friduss, Defense Resource Institute Program Chair, Annual Civil Rights and Governmental Liability Program, New Orleans, LA; 7- Time Georgia Superlawyer
"Whether your audience is a voter, a consumer, or a juror, whether you're trying to convince a friend, a spouse, a son or a daughter, Chris St. Hilaire's 27 Powers of Persuasion has the answers you'll need to win people over."
-- Dan Schnur, Director, Jesse M. Unruh Institute of Politics, USC
"Inspiring, thought provoking, a masterful tool for just about any industry. The entire book had me captivated from Power #1 through #27! I learned a little about myself as I read and adapted the chapters to my own business and personal life."
-- Heidi A. Miller, Founder and former CEO of Heidi's Frozen Yogurt
"I hire Chris St. Hilaire for my most difficult trials, now you can use his 27 Powers of Persuasion at any time."
-- David Batten, Attorney-at-Law, Cranfill Sumner & Hartzog; America's Best Lawyers: Category "Bet the Company Litigation"
"Everyone needs to understand the power of their own persuasion. Chris St. Hilaire's book gives readers in plain English the ability to succeed in 27 easy pieces."
-- Kerri Zane, Emmy Award winning television producer
"Every trial attorney would be wise to put aside his or her ego and read this book. The advice in this book will change the way you present arguments, in court and out of court, and will make any attorney a more powerful advocate."
-- Doug Haubert, City Prosecutor, Long Beach, California
"Utilizing the strategies in 27 Powers of Persuasion will make you a better, more effective communicator in business and in life."
-- Hadi Makarechian, University of California Board of Regents
"Chris St. Hilaire's 27 Powers of Persuasion offers creative and powerful strategies I immediately put to use in guiding my board of directors through a series of challenging issues."
-- Tara Balfour, CEO/Chair, Cranbrook Capital Advisors
About the Author
More About the Author
President and CEO
Chris St. Hilaire is a Pollie Award-winning consultant who has developed national communications strategies for more than 20 years. In 2007, his firm was recognized at the American Business Awards as one of the nation's "most innovative" companies.
Chris is the author of the book, 27 Powers of Persuasion, Simple Strategies to Seduce Audiences and Win Allies, from Penguin Press, which CNBC recently called "powerful new ideas on how to get others to follow you."
As a message consultant for some of the most high-profile cases in America, St. Hilaire advises many of the world's largest corporations on litigation and public messaging.
His column, The Word Consultant is published monthly in Smart Business Magazine. Chris has also been the featured speaker at Google and Microsoft Corporations, and provided legal and political commentary in USA Today and on national news broadcasts, such as NBC, C-SPAN and Fox News. He has been a featured guest on Fox and Friends morning show. In addition, Jury Impact and M4 Strategies have been featured in the Los Angeles Times, as well as other national newspapers and publications.
Chris has served as political director to the former California State Assembly Minority Leader and as chief strategist and message specialist for the US Chamber of Commerce and other national political organizations including Presidential and US Senate Campaigns.
Top Customer Reviews
Focus on the Goal; Evaluate Egos; Soothe or Sidestep Other Egos; Manage Opposition by Giving It Nothing to Oppose; Make Your Weakness Your Strength; Find One Thing to Like About Everyone in the Room; Use the First Five Minutes to Make People Feel Safe; Stay in the Present; Recognize Their Reality; Make It About Choice, Fairness, and Accountability; Keep It Simple; Own the Language; Use Emotional Language; Make Sure Everyone's Invested; Get Third-Party Validation; Get a Couple of Numbers; Arm Your Advocates; Aim for the Undecideds; Avoid Absolutes and Hypotheticals; Learn How to Use Silence; Get Physical; Don't Say No, Say "Let's Try This"; Release Bad News Quickly and Good News Slowly; Challenge Bad Ideas by Challenging the Details; Play Devil's Advocate; Don't Change, "Adapt"; Be Your Own Pundit; Notes
St. Hilaire brings his experience in jury analysis as well as his Eastern philosophy and attitudes into play here. He has managed strategy and messages for political campaigns, as well as founding a company that consults on jury selection. These are obviously two areas where persuasion is a critical skill, and St. Hilaire has been successful at it. Each "power" listed above is a separate chapter, which makes it very easy to pick a method and focus on it.Read more ›
"Persuasion" can be kind of a dirty word, but I really think all of the techniques involved are about improving communication between people rather than some sort of manipulation. For me, these tips have helped me get other people (including kids!) to listen and respond more effectively, improving the entire interaction. I can definitely see how the techniques in this book could be implemented in many, many situations. I came on to Amazon to buy my own copy and ended up buying three others for my parents and sister!
Author Chris St. Hilaire starts out by advising readers to focus on the goal. It's too easy to be distracted by details and positions when discussing options, and it's important to remind everyone involved to think about the end goal. That ensures that everyone's on the same page; it's less about how we get there and more about finding the best solution to achieve our goals. Each chapter in this book is numbered Power #1, Power #2, etc. They include helpful discussions about evaluating the egos in the room; using the first five minutes to make people feel safe; framing the discussion in terms of choice, fairness, and accountability; and using (just a few) statistics to bolster your case.
I found this book helpful in making me think about how I frame new ideas or approaches to work situations. Some of Mr. St. Hilaire's examples, especially those from the political sphere, seemed a little manipulative to me, but most examples were useful and could be applied to many situations. This book would be a good (and very quick) read for any manager. I read it in just a few hours on a flight from Albany to Minneapolis.
It really addresses the art of gentle, civilized and 'win - win' persuasion rather than ruthless manipulation and wresting power away from others.
It is well written and I ended up liking it more and more. That is why I gave it a full 5 star.
Author QUIET POWER: MEDITATION FOR THE PEACEFUL WARRIOR
Most Recent Customer Reviews
Very insightful. Worth the money just buy it. Your electronic highlighter will run out of ink. 4 more words required..... Very good book.... WordPublished 11 months ago by Tim Harrelson
A must read for everyone looking to win over others in the most subtle way. Read more
This book has an uncomplicated way of helping the reader to identify a broad assortment of appeals to use in the process of pesuading others.Published 17 months ago by ginakaye maddox
Love this book. I met Chris at a bar in January of 2014, he was so magnetic and inspiring that I had to buy his book. Read morePublished 18 months ago by EE
I recommend this book for anyone who is looking for ways to enhance their communication skills personally and professionally. I learned so much from reading this book.Published on February 8, 2014 by Edwina Pittman
I love this book and it's useful insights, always right to the point. It doesn't extends millions of pages talking about non useful stuff. Read morePublished on December 20, 2013 by mat
Terrific book filled with excellent ideas with practical application. I have much of it underlined and pages marked for referral.Published on July 14, 2013 by J. S. Phillips
How do you get a group of people on board with your ideas? I am more of a logical nerd type, and have never really understood why simply presenting a good idea, is not... Read morePublished on February 3, 2013 by Bill Wong