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27 Powers of Persuasion: Simple Strategies to Seduce Audiences & Win Allies Hardcover – September 7, 2010


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Editorial Reviews

Review

"...useful primer in how to become a more confident and skilled businessperson."
-Orange Coast Magazine

"I'm enthusiastic about [St. Hilaire's] approach to persuasion, which is very simple, and which is fundamentally about positivity: making other people feel good about themselves makes them feel good about you."
-Charles Purdy, Monster.com Jobs Blog

"27 Powers of Persuasion offers readers some powerful new ideas on how to get others to follow you."
-CNBC

"St. Hilaire provides...interesting and useful methods for presenting ideas.... He's practical...though he very wisely recognizes how humans think and act. His anecdotes are apt and instructional..., and show how executives and others can present their thoughts in ways that are palatable to others without necessarily compromising or losing integrity."
-Miami Herald

"In each chapter, St. Hilaire and co-writer Lynette Padwa explain a rule of persuasion, share successes and offer insight. This book is a valuable resource for current and future leaders in the workplace and beyond."
-BookPage

"Chris St. Hilaire's 27 Powers of Persuasion is full of smart strategies to help you communicate more effectively. Take this book to heart and start winning people over right away!"
-- James W. Robinson, Senior Vice President, U.S. Chamber of Commerce

"27 Powers of Persuasion offers a few "I knew that" moments, with even more "I should have known that" and "I wish I had known that" ones...Not even halfway through the book, I found myself employing changes to the method and manner by which I communicated with staff, clients, adversaries, judges, and the rest of the business world...St. Hilaire's methods flat out work."
--Phillip E. Friduss, Defense Resource Institute Program Chair, Annual Civil Rights and Governmental Liability Program, New Orleans, LA; 7- Time Georgia Superlawyer

"Whether your audience is a voter, a consumer, or a juror, whether you're trying to convince a friend, a spouse, a son or a daughter, Chris St. Hilaire's 27 Powers of Persuasion has the answers you'll need to win people over."
-- Dan Schnur, Director, Jesse M. Unruh Institute of Politics, USC

"Inspiring, thought provoking, a masterful tool for just about any industry. The entire book had me captivated from Power #1 through #27! I learned a little about myself as I read and adapted the chapters to my own business and personal life."
-- Heidi A. Miller, Founder and former CEO of Heidi's Frozen Yogurt

"I hire Chris St. Hilaire for my most difficult trials, now you can use his 27 Powers of Persuasion at any time."
-- David Batten, Attorney-at-Law, Cranfill Sumner & Hartzog; America's Best Lawyers: Category "Bet the Company Litigation"

"Everyone needs to understand the power of their own persuasion. Chris St. Hilaire's book gives readers in plain English the ability to succeed in 27 easy pieces."
-- Kerri Zane, Emmy Award winning television producer

"Every trial attorney would be wise to put aside his or her ego and read this book. The advice in this book will change the way you present arguments, in court and out of court, and will make any attorney a more powerful advocate."
-- Doug Haubert, City Prosecutor, Long Beach, California

"Utilizing the strategies in 27 Powers of Persuasion will make you a better, more effective communicator in business and in life."
-- Hadi Makarechian, University of California Board of Regents

"Chris St. Hilaire's 27 Powers of Persuasion offers creative and powerful strategies I immediately put to use in guiding my board of directors through a series of challenging issues."
-- Tara Balfour, CEO/Chair, Cranbrook Capital Advisors

About the Author

Lynette Padwa is the author of Everything You Pretend to Know and Are Afraid Someone Will Ask and the coauthor of several other books. She lives in Los Angeles with her husband and son.
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Product Details

  • Hardcover: 240 pages
  • Publisher: Prentice Hall Press (September 7, 2010)
  • Language: English
  • ISBN-10: 0735204519
  • ISBN-13: 978-0735204515
  • Product Dimensions: 5.9 x 0.9 x 8.6 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank: #1,185,355 in Books (See Top 100 in Books)

More About the Author

Chris St. Hilaire
President and CEO

Chris St. Hilaire is a Pollie Award-winning consultant who has developed national communications strategies for more than 20 years. In 2007, his firm was recognized at the American Business Awards as one of the nation's "most innovative" companies.

Chris is the author of the book, 27 Powers of Persuasion, Simple Strategies to Seduce Audiences and Win Allies, from Penguin Press, which CNBC recently called "powerful new ideas on how to get others to follow you."

As a message consultant for some of the most high-profile cases in America, St. Hilaire advises many of the world's largest corporations on litigation and public messaging.

His column, The Word Consultant is published monthly in Smart Business Magazine. Chris has also been the featured speaker at Google and Microsoft Corporations, and provided legal and political commentary in USA Today and on national news broadcasts, such as NBC, C-SPAN and Fox News. He has been a featured guest on Fox and Friends morning show. In addition, Jury Impact and M4 Strategies have been featured in the Los Angeles Times, as well as other national newspapers and publications.

Chris has served as political director to the former California State Assembly Minority Leader and as chief strategist and message specialist for the US Chamber of Commerce and other national political organizations including Presidential and US Senate Campaigns.
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Customer Reviews

4.6 out of 5 stars
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4 star
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See all 26 customer reviews
Terrific book filled with excellent ideas with practical application.
J. S. Phillips
It really addresses the art of gentle, civilized and 'win - win' persuasion rather than ruthless manipulation and wresting power away from others.
Keith Williams
A friend gave this to me on Wednesday, and I really just started it because I needed a book to read on a long drive.
ChitownChica

Most Helpful Customer Reviews

Format: Hardcover
How frustrating is it when you have a great idea or an important viewpoint, yet people don't seem to be rushing to support you? Persuasion is an elusive skill, and it relies on more than just being "right." I found that the book 27 Powers of Persuasion: Simple Strategies to Seduce Audiences & Win Allies by Chris St. Hilaire with Lynette Padwa does a good job in offering up suggestions on how you can do much better in bringing people over to your side without resorting to physical violence. :)

Contents:
Focus on the Goal; Evaluate Egos; Soothe or Sidestep Other Egos; Manage Opposition by Giving It Nothing to Oppose; Make Your Weakness Your Strength; Find One Thing to Like About Everyone in the Room; Use the First Five Minutes to Make People Feel Safe; Stay in the Present; Recognize Their Reality; Make It About Choice, Fairness, and Accountability; Keep It Simple; Own the Language; Use Emotional Language; Make Sure Everyone's Invested; Get Third-Party Validation; Get a Couple of Numbers; Arm Your Advocates; Aim for the Undecideds; Avoid Absolutes and Hypotheticals; Learn How to Use Silence; Get Physical; Don't Say No, Say "Let's Try This"; Release Bad News Quickly and Good News Slowly; Challenge Bad Ideas by Challenging the Details; Play Devil's Advocate; Don't Change, "Adapt"; Be Your Own Pundit; Notes

St. Hilaire brings his experience in jury analysis as well as his Eastern philosophy and attitudes into play here. He has managed strategy and messages for political campaigns, as well as founding a company that consults on jury selection. These are obviously two areas where persuasion is a critical skill, and St. Hilaire has been successful at it. Each "power" listed above is a separate chapter, which makes it very easy to pick a method and focus on it.
Read more ›
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5 of 6 people found the following review helpful By ChitownChica on September 18, 2010
Format: Hardcover
A friend gave this to me on Wednesday, and I really just started it because I needed a book to read on a long drive. I'm not in any of the industries this author is in, so I was skeptical how I could use any of the tips to improve my success as a schoolteacher. But I ended up finishing the book the same day I started it -- that's how blown away I was by the suggestions and tips contained inside.

"Persuasion" can be kind of a dirty word, but I really think all of the techniques involved are about improving communication between people rather than some sort of manipulation. For me, these tips have helped me get other people (including kids!) to listen and respond more effectively, improving the entire interaction. I can definitely see how the techniques in this book could be implemented in many, many situations. I came on to Amazon to buy my own copy and ended up buying three others for my parents and sister!
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5 of 6 people found the following review helpful By Chandos on September 15, 2010
Format: Hardcover Verified Purchase
This book gets to the point and gave me helpful communication ideas I was able to use right away. I came here specifically to write that I followed one of the book's points yesterday, Use Silence, and it worked. I had a meeting with a troubled employee yesterday. I can't say too much, but for the first part of the meeting, I felt like I the employee was just telling me what he thought I wanted to hear. So I just shut up. There was maybe 45 seconds of uncomfortable silence (felt like 2 hours then) and then suddenly, he start rambling and giving up more and more info. It worked and the advice was simple and effective.
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1 of 1 people found the following review helpful By Bill Wong on February 3, 2013
Format: Paperback Verified Purchase
How do you get a group of people on board with your ideas? I am more of a logical nerd type, and have never really understood why simply presenting a good idea, is not enough.

Real world strategies on how to get people over to your side. St. Hilaire brings experience from his work as a political consultant (big name Repulicans) and jury consultant.

One of the biggest eye-openers (for me) was the simple advice "be Zen. Don't let your ego get involved. Don't seek to one up your detractor, but find common ground like so ...". (my paraphrasing).
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3 of 4 people found the following review helpful By Harpincoop on September 14, 2010
Format: Hardcover
I have been a sales manager and sales trainer for 7 years and a salesman for all of my professional career. This book is by far the best book I've ever read in understanding human persuasion and putting it into practice in my career. I have read books from Tom Hopkins to Dale Carnagie. I have spent hundreds on training and seminars and this book has taught me the one thing that none of the others were able to do. Turn ideas into action. Nothing against the other authors but I am now requiring all of my salespeople read this book and I will be training directly from it's pages from now on.
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3 of 4 people found the following review helpful By moneymoney99 on October 25, 2010
Format: Hardcover Verified Purchase
Picked this one up on a recommendation from a co-worker. A great little source for some pretty cool communication tricks and strategies. Also, a pretty insightful review of how various legal, political and journalists have refined communications strategies over the years. A lot of these examples were simple and pretty easily applicable every day. This is the type of book you take notes on and something I am going to recommend my employees read.
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1 of 1 people found the following review helpful By Edwina Pittman on February 8, 2014
Format: Kindle Edition Verified Purchase
I recommend this book for anyone who is looking for ways to enhance their communication skills personally and professionally. I learned so much from reading this book.
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