Terrific book filled with excellent ideas with practical application.
It really addresses the art of gentle, civilized and 'win - win' persuasion rather than ruthless manipulation and wresting power away from others.
A friend gave this to me on Wednesday, and I really just started it because I needed a book to read on a long drive.
A must read for everyone looking to win over others in the most subtle way. Read more
This book has an uncomplicated way of helping the reader to identify a broad assortment of appeals to use in the process of pesuading others.Published 5 months ago by ginakaye maddox
Love this book. I met Chris at a bar in January of 2014, he was so magnetic and inspiring that I had to buy his book. Read morePublished 6 months ago by EE
I love this book and it's useful insights, always right to the point. It doesn't extends millions of pages talking about non useful stuff. Read morePublished 13 months ago by cooervo
Terrific book filled with excellent ideas with practical application. I have much of it underlined and pages marked for referral.Published 18 months ago by J. S. Phillips
I bought this book very much with my tongue firmly in my cheek. However; I found myself more and more drawn into its myriad possibilities. Read morePublished on April 29, 2012 by Keith Williams
Book review by Richard L. Weaver II, Ph.D.
There are 27 chapters and 198 pages which means, on average, 7.3 pages per chapter. Chapter titles include the techniques St. Read more
Of all the many books I have read on business and entrepreneurship, this was the most influential. I read it about a year ago and I still reflect on the ideas mentioned here... Read morePublished on July 13, 2011 by youthinkso
Expecting something a bit more devious, I was relieved to find this is a positive look at persuasion, rather than manipulation. Read morePublished on April 27, 2011 by B. Dodds