Customer Reviews

2D Visual Perception

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A great number of optical illusions are covered, but the book also teaches the reader how to control them. Perfect for artists, illustrators, and designers who want to give the two dimentional plane some levity. The illustrations teach the subtleties of visual phenomena. The lessons are useful for fine typography or for understanding the psychology of seeing. How much we infer about what we see is truly astounding. The book itself is classic Swiss design and a must-have book for college libraries.

This book is noteworthy for its clarity, its thoroughness, and its beauty. There is no other book on design basics that can compare to Zwimpfer's meticulous, encyclopedic compendium of the ways in which we perceive the two-dimensional space. I require it for all my Foundation students, no matter what field they end up pursuing. They find it not just useful, but eye-opening. Zwimpfer objectifies what most non-visual people would consider ineffable.

What makes this book indispensable is its flawless design. As one turns the pages, the lavish use of space; the unambiguous, unadorned presentation of text; and the pacing of images all combine to provide one delight after another. Anyone thinking about a career in design--and most of those already practicing it--must own, read, and cherish this book.