14 of 15 people found the following review helpful:
5.0 out of 5 stars
Comprehensive, fast-start roadmap for beginner or experienced business owners, November 26, 2008
This review is from: 3 Weeks to Startup (Paperback)
Start a business in 3 weeks? What about all the details, the research, the website, the legalities, the planning?
As a consultant who works with business owners on startup and finance issues, I already knew it was possible to quickly launch a business. I've done it several times myself and have helped consulting clients do the same. What I didn't have was a comprehensive, step-by-step manual that I could hand to new clients to get them up to speed on, well, SPEED.
I often use the following Anita Brookner quote regarding the usual tortoise approach to starting a business to give clients an idea of what I'm talking about:
In real life, it is the hare who wins. Every time. Look around you.
And in any case it is my contention that Aesop was writing for the
tortoise market. Hares have no time to read. They are too busy
winning the game.
If you are looking to start a business that will require financing from banks or venture capitalists, three weeks won't be enough time. Most businesses don't start out that way, though. They start as tiny enterprises with no employees and they grow from there.
3 Weeks to Startup is a comprehensive resource covering all the nuts and bolts details you need to attend to in getting your business off the ground. It takes you through a three week schedule of very specific activities you'll need to think about and do. From defining what you want in the business to who your customer is to legal issues to marketing and sales, this is a terrific guide for new and experienced business owners.
Since my consulting practice focuses on cash flow, I was especially pleased to see an easy to follow explanation of the financial side of business and a very practical approach to thinking about and managing cash flow.
The authors' writing style is very readable. The book contains no theory, it's all application and practical, realistic tasks to get your product or service to market quickly without sacrificing any of the important details. The authors also include a large number of additional resources.
This book is particularly a must-read for new business owners who have the feeling that they "don't know what they don't know." It's also valuable for experienced business owners who want to quickly launch a new venture.
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