30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIN, and Facebook [Paperback]

Gail Martin (Author)

Book Description

Publication Date: September 20, 2010

Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start?

Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away.

This book makes it easy to tap into the power of today's hottest social media sites to:

Get global impact out of press releases, articles, blog posts, and book reviews.

Increase your personal and corporate visibility as the go-to expert in your industry.

Build relationships with clients and connect with ideal prospects.

Network around the world and around the clock with people who need what you have to offer.

Wondering how to use social media? Looking for a way to attract new clients without spending a fortune? 30 Days to Social Media Success is for you.

Editorial Reviews

Review

"30 Days to Social Media Success. Is it possible? I wouldn't have thought so until I read Gail Martin's astonishing little book. I love it! She shows you how, in just 30 minutes a day for 30 days, you too can be a social media success story. Highly recommended."
--Michael Port, New York Times best-selling author of Book Yourself Solid

"There is no greater proof of what you can realize from 30 Days to Social Media Success than Gail Martin herself. She has used the very advice she shares in her own successful ventures. From best-selling author to speaker to marketer extraordinaire, I have witnessed her putting what she preaches to powerful use-- resulting in building an empire of multiple income streams and a following anxious to see what she brings to market next."
--Sherré L. DeMao, chief marketeer and author of 50 Marketing Secrets of Growth Companies in Down Economic Times

"Gail Martin is a brilliant marketer, especially in the area of social media. This book helps any novice or seasoned professional make sense out of all the social media confusion. If you want your marketing to skyrocket your business, you will want to read this well-written and easy-to-read book."
--Ruth Klein, brand strategist and productivity coach

About the Author

Best-selling author Gail Martin is a marketing expert and international speaker, and the owner of DreamSpinner Communications. She's the "Get Results Resource" for marketing that works, helping small and start-up businesses, consultants, coaches, authors, and solo professionals succeed through affordable publicity. Martin is also the author of The Thrifty Author's Guide to Launching Your Book. Gail lives in Charlotte, North Carolina and can be visited online at www.GailMartinMarketing.com.

Product Details

• Paperback: 192 pages
• Publisher: Career Press; 1 edition (September 20, 2010)
• Language: English
• ISBN-10: 1601631308
• ISBN-13: 978-1601631305
• Product Dimensions: 5.2 x 0.4 x 8.3 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (15 customer reviews)
• Amazon Best Sellers Rank: #193,071 in Books (See Top 100 in Books)
  • #56 in Books > Computers & Technology > Business & Management > Social Media for Business

Most Helpful Customer Reviews

14 of 15 people found the following review helpful

4.0 out of 5 stars Idea Book for Marketing, and also for Social Media Marketing August 26, 2010

By Jason L. Mcdonald

Format:Paperback|Amazon Verified Purchase

Gail Martin has written a pretty nifty book of ideas. She starts with your marketing goals, and won my heart when she pointed out how important it is to IDENTIFY your marketing goals. So, before she even gets into Social Media Marketing, she points out the important of MARKETING in and of itself.

That's a welcome relief from many books that give you so much technology and so little thought-provoking, ideas. That said, her best chapter is the chapter on Twitter, which has both ideas about how and what to Tweet plus some great web links to really some very cool tools for Twitter. She also discusses Facebook vs. LinkedIn, and I got a kick out of her jokes about what sort of "friends" really are on Facebook. She nails the distinction between the two sorts of friendship - Facebook friendships vs. LinkedIn friendships.

Unfortunately, besides the chapter on Twitter, the book is weak on actual web resources and places to go to learn about social media. That's a pity because I think she knows more about the details than she lets on in this book. A fun, provocative, inexpensive read... So it will stay more on my beach reading list than my reference shelf, but still stay it will.

I teach Social Media marketing and SEO and you can find me (I love to hear comments about books, as I try to read and review as many as I can) through my profile or just Google Jason McDonald and SEO. Enjoy the book.

4 of 4 people found the following review helpful

5.0 out of 5 stars Social Media Smorgasbord June 28, 2011

By Akweli Parker

Format:Paperback

With so many social media titles clogging bookstore shelves these days, it's hard to know which will be worth your while, and which you can skip.

As someone who's read many of them, as well as been steeped in social media marketing seminars and webinars (both as a teacher and student), I can say that Gail Z. Martin's book will reward your time and effort put in to read it and implement it.

For experienced marketers/business owners, the book may seem to take awhile getting up to speed. Old and basic marketing concepts such as performing a SWOT (strengths, weaknesses, opportunities, and threats) analysis, defining your unique value, and telling your authentic story take up nearly the entire first half of the book -- and I found myself skimming impatiently through it to get to the "good stuff." For those with less of a business orientation, however, I could see how reading about these fundamentals could be useful.

Deeper into the book, Martin delivers when she outlines how to apply traditional marketing principles to some of the newer online tools out there. Just a few of the gems of advice from the book:

* Invite 30 people per day to join you on social networks
* Jump on breaking news stories -- early -- to blog your way to upper search engine rankings
* Create themed series for your YouTube channels

For tactics and tricks specific to individual social networks, you might want to grab a book that zeroes in on each one. But "30 Days to Social Media Success" provides a great overview of the disciplined mindset (as well as actionable steps) necessary to succeed using the social web.

1 of 1 people found the following review helpful

4.0 out of 5 stars Great book, even though it wasn't what was expected. March 18, 2012

By Allison

Format:Paperback|Amazon Verified Purchase

Do not be fooled by the title. This book actively educates the reader about social media and how to help improve their business through exercises that uniquely tie in the Rule of 30 for a creative twist, but the book seemed to give better advice for overall marketing than how to actually use the social media sites.

This book is targeted towards small business owners, whether they are working out of their home, or have a small local business.

The author begins by taking the reader back to the beginning of their marketing platform to better understand their goals as a sales person, whether or not their goals match the messages they are sending through their advertisements, and whether or not they are marketing to the right target market. The book uses exercises to help the reader determine their right goals, marketing messages, and target audiences. After that the author dives right into describing the social media sites, but fails to actually explain how to properly use the social media.

Overall, this is a book that I think any small business owner could benefit from reading, but don't read expecting to learn how to use social media to the best of your ability.