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30 Days to Social Media Success Review - Meh.
on August 23, 2012
Pish tosh 30 Days. Solopreneur, entrepreneur or average business executive with multiple responsibilities, the title of Gail Z. Martin's book "30 Days to Social Media Success" is unrealistic. My intention was to read a chapter and put it into practice and finish the book and the action items in 30 days, like the title says. With that as my objective, I share my experience below. The title should be more like "60 to 120 Days to Learning Some Stuff About Social Media" and I would have found a workbook more practical.
Yes, an iPad app is a possibility too, but I think there's still magic in using paper and pen for some functions. We're so technology based all the time, take a breather every once in a while, why don't we? After all, these computer gadgets we're hooked on do have heavy metals in emanating out of them... and radiation...and yes, our bodies absorbs some of that, but that's another topic for another day.
The thing is, unless you have nothing else to do except focus on reading, interpreting and putting into action the principles and action items Gail puts forth, it's not getting done in 30 days, I'm sorry. Maybe I'm a slacker (hardly); I think it's because I'm an advocate for a healthy work-life balance, thank you very much (as I sit up at 11:30 PM typing this up).
Sure, you could delegate it, I mean who doesn't outsource to the Philippines these days anyway? Make this a job for a dedicated social media marketing employee, thinks you out loud. Um, well, not really the best idea.
WHY??? The Catch-22 to thinking that way, and I agree absolutely with Ms. Martin on this point, is if you don't do your own social media, you run the risk of not, well, sounding like yourself. Or adding the value only you can add. I mean, after all, let's not lose sight of the fact that social media is all about people interacting (socializing) with one another. Sometimes, yes, it's "shmoozing" and other times it's genuine heart-to-heart or mind-to-mind connection happening. Most importantly, it's YOU.
Even if you end up hiring someone to do the posting, it can't hurt to learn how it all works so you can guide the ship with more authority and build better relationships in the long-term. If this is the case and you only need an overview, this book just might work for you.
All that being said, I don't mean to appear lazy or offensive, but this book is kind of a snooze. Yes, there are some great little tidbits of wisdom in the form of good suggestions scattered through out the text. The chapters are overfilled with theoretical fluff imho, and for my A.D.D riddled brain it's really been a struggle to keep reading what with all the long drawn-out explanations and then dig out the action steps from the muddle.
After re-reading my review, I think the issue is demographic. What may be a snooze for me, a 30-something, might just be what a baby boomer type personality is looking for. Nuff said. I posted a full review on my Hi Level SEM Blog and I present a few possible alternate solutions to rocking it out with social media as far as tools go. Cheers.