There are thousands of typefaces and more being produced monthly. It is a continual challenge for designers to select the exact typeface best suited for a project. In collaboration with the School of St. Martin, Art Center Pasadena, Rhode Island School of Design, Basel, and Yale Design School, 30 Essential Typefaces for a Lifetime defines 30 of the most useful and classic typefaces for all design needs and occasions. Neville Brody imagined "it takes 10 years for someone to master a typeface." This book contains "typefaces for a lifetime."
| ||||||||||||
Browse our Bookshelf Favorites store for big savings on popular fiction, nonfiction, children's books, and more. |
Book Description
Frequently Bought Together
Editorial Reviews
About the Author
Pao & Paws is a creative agency founded by Imin Pao and Ivee Hu in September 1998. They are based in Taipei, and have international representatives in London, New York, and Tokyo. The partnership services a wide range of clients including Nike, Philips Electronics, AT&T, Toshiba, Motorola, Nissan, Citibank, Citicorp, K-swiss, Sony, Universal Rocords, Johnnie Walker, Epson, Xerox, Lancome, Nuskin, Levi's, and MTV Asia. They have completed more than 6,000 projects, spanning CIS systems, TVC, print ads, posters, catalogs, packaging design, product design, MTV, album design, display design, exhibition design, and website design and publishing.
Product Details
Would you like to update product info or give feedback on images? |
Customer Reviews
Share your thoughts with other customers
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
By MMB
Format:Paperback
When it comes to type faces, sometimes its all about personal opinions and taste. But this book covers the basics and talks about many of the type faces that i use often. It covers some typography history and explains why the typeface was origanlly created, and what the typeface is typically used for. Deffinately an interesting read if you're into typography, but if you're not and just want a type specimen book, then this book isnt for you. I'd have to say the essay "a day w/ out helvetica" was the best part of the book.
2 of 2 people found the following review helpful
By Melba Gounas
Format:Paperback
a excellent resourse book thats easy to follow and point you in the right directions regarding type. it also has a unique way of pointing where the typeface is best used for. eg helvetica is good to use for display boards becaus of its x-height.etc.
1 of 1 people found the following review helpful
By M.Worrell
Format:Paperback
The number of typefaces a designer has to choose from can be overwhelming, especially when so many of them are just derivatives of older, more foundational styles. While any book of this kind boils down to opinion, I found that it helped give me traction in selecting a set of basics that I can use as a starting point. There's also enough background information and history given that you can understand the rationale behind each typeface. Just a solid, concise reference that I'm glad I picked up.
I gave the book four stars instead of five due to a few obvious typos I encountered, which is always disappointing in a book about typography.
I gave the book four stars instead of five due to a few obvious typos I encountered, which is always disappointing in a book about typography.
Most Recent Customer Reviews
4.0 out of 5 stars
Space wasted, paper wasted
I'm sure the essays-interviews are interesting, haven't really read them yet, but they are a very small part of the book. Read more
Published 11 days ago by Cust#Infinity&Thensome
5.0 out of 5 stars
In one book an education that will last a lifetime
I bought this handsome, slim volume because I saw a DVD entitled "Helvetica," which is Swedish for Sweden. Read more
Published 3 months ago by Robert M. Nied
4.0 out of 5 stars
30 Essential Typefaces for a Lifetime-Review
This was a handy recommendation from the Typography class I had to take. This book has been used over and over again for other classes and it can be quite quotable by the... Read more
Published on August 17, 2009 by Alicia L. Miller
Citations (learn more)
This book cites 10
books:
See all 10 books this book cites
- Bill Viola by David A. Ross on page 87, and page 88
- The Cutting Edge by Kalamazoo Inst of Art in Back Matter
- Museum of Modern Art: Collected Poems (1971-1993) by J. H. Kennedy in Back Matter
- The Discovery of Heaven by Harry Mulisch on page 258
- Rhode Island (Portrait of America) by Kathleen Thompson in Back Matter
See all 10 books this book cites
Books on Related Topics
(learn more)
|
|
What Other Items Do Customers Buy After Viewing This Item?
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Listmania!
|
|
