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30 Essential Typefaces for A Lifetime Paperback – Bargain Price, March 1, 2006


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Paperback, Bargain Price, March 1, 2006
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About the Author

Pao & Paws is a creative agency founded by Imin Pao and Ivee Hu in September 1998. They are based in Taipei, and have international representatives in London, New York, and Tokyo. The partnership services a wide range of clients including Nike, Philips Electronics, AT&T, Toshiba, Motorola, Nissan, Citibank, Citicorp, K-swiss, Sony, Universal Rocords, Johnnie Walker, Epson, Xerox, Lancome, Nuskin, Levi's, and MTV Asia. They have completed more than 6,000 projects, spanning CIS systems, TVC, print ads, posters, catalogs, packaging design, product design, MTV, album design, display design, exhibition design, and website design and publishing.
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Product Details

  • Paperback: 200 pages
  • Publisher: Rockport Publishers (March 1, 2006)
  • Language: English
  • ISBN-10: 1592532780
  • ASIN: B003H4RBT4
  • Product Dimensions: 7.5 x 0.6 x 10.2 inches
  • Shipping Weight: 2.2 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #2,644,258 in Books (See Top 100 in Books)

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Customer Reviews

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By MMB on November 10, 2006
Format: Paperback
When it comes to type faces, sometimes its all about personal opinions and taste. But this book covers the basics and talks about many of the type faces that i use often. It covers some typography history and explains why the typeface was origanlly created, and what the typeface is typically used for. Deffinately an interesting read if you're into typography, but if you're not and just want a type specimen book, then this book isnt for you. I'd have to say the essay "a day w/ out helvetica" was the best part of the book.
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2 of 2 people found the following review helpful By Melba Gounas on January 3, 2007
Format: Paperback
a excellent resourse book thats easy to follow and point you in the right directions regarding type. it also has a unique way of pointing where the typeface is best used for. eg helvetica is good to use for display boards becaus of its x-height.etc.
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1 of 1 people found the following review helpful By MW on January 9, 2012
Format: Paperback
The number of typefaces a designer has to choose from can be overwhelming, especially when so many of them are just derivatives of older, more foundational styles. While any book of this kind boils down to opinion, I found that it helped give me traction in selecting a set of basics that I can use as a starting point. There's also enough background information and history given that you can understand the rationale behind each typeface. Just a solid, concise reference that I'm glad I picked up.

I gave the book four stars instead of five due to a few obvious typos I encountered, which is always disappointing in a book about typography.
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